All You Need To Know

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Kadam At A Look

Kadam: Provides & Verticals

Advert varieties: Native advertisements, Push notification advertisements, In-page push advertisements, In-app push, Clickunders, Banner advertisements

Verticals: Playing, Nutra, Betting, Relationship, Crypto, Sweepstakes

Kadam: Cost & Funding

Value Mannequin: CPC, CPM, CPA

Minimal Deposit: $100 for first deposit, $50 for subsequent deposits (apart from financial institution switch)

Cost Strategies: Financial institution Card (EUR), Financial institution switch, PayPal, Paxum, Capitalist (RUB/USD), USDT, Webmoney

Kadam: Assist

Private Account Supervisor: Sure

Knowledgebase: It has an FAQ and Assist Heart with precious guides for marketing campaign creation and administration.

Assist Response Pace: Wonderful. In my expertise, the help staff responded inside a minute of my inquiry.

Assist Score: Wonderful. They’re very affected person in serving to you get the reply you want and so they’re out there 24/7.

Contact Strategies: Skype, Telegram, reside chat and electronic mail.

Electronic mail Contact: i.popov@kadam.net

Discovering a flexible advert community that gives a variety of advert codecs and may deal with substantial visitors is like hanging gold. For those who discover one which has sufficient visitors quantity to deal with not solely your personal wants but additionally different advertisers within the community (because you’ll be competing with them for a chunk of the pie), then you definitely’re all set.

Kadam is an promoting community that guarantees to be simply that—versatile and dependable. However does it reside as much as this promise? We’ll discover that out on this Kadam Evaluation.

Key Takeaways

Kadam presents a considerable visitors quantity with at the least 37 billion impressions per day.
The platform offers granular concentrating on choices and real-time analytics for efficient efficiency monitoring.
There’s a wide range of advert codecs to select from: push (traditional and in-page), in-app push, native, show, and clickunder.
Kadam options 24/7 moderator availability, guaranteeing speedy advert approval and help for advertisers. The client help staff can be out there 24/7.
The interface is just too simplistic and may nonetheless be improved.
The platform lacks an auto-optimization function and an advert preview choice, which could restrict its user-friendliness and comfort for advertisers.

What’s Kadam?

Kadam, a reputation that has reverberated within the digital promoting world since 2012, took its preliminary strides within the dynamic panorama of Jap Europe.

This vibrant area, the place innovation and expertise intertwine, offered the proper backdrop for Kadam’s narrative to unfold.

Whereas the corporate was initially a local advert community, this DSP has since expanded its portfolio, providing advertisers a various vary of advert varieties to select from (which we’ll delve into shortly).

The platform is designed with superior expertise succesful sufficient to deal with as much as 500,000 requests per second.

It’s now thought-about one of many High 10 Promoting Networks in Jap Europe, which is a feat in itself.

Presently, Kadam boasts a workforce of over 200 staff in seven nations, positioning itself as one of many distinguished gamers within the media shopping for and affiliate internet marketing business.

With such a big group, you may relaxation assured that new options are always being developed.

And for those who need assistance? It’s extremely probably somebody will likely be round to help.

Kadam Finest Options

Immense Visitors Quantity

On the subject of visitors quantity, Kadam is a power to be reckoned with. This promoting community doesn’t fiddle, collaborating with each direct advertisers and RTB companions to herald an unimaginable 37 to 40 billion impressions per day throughout all of its advert codecs.

A minimum of 80% of this visitors comes from cell units.

It’s a staggering quantity and one which speaks to the size of Kadam’s attain of 195 nations. With visitors this huge, it makes me marvel why Kadam shouldn’t be as well-talked about as different advert networks of as we speak.

If you wish to see the quantity of visitors the community has primarily based on advert format, nation, system sort, and visitors sort (grownup or mainstream), then you may go to Kadam’s traffic page.

It’s repeatedly up to date and comprises the typical and prime CPCs in your reference.

A number of Promoting Codecs

Native Advertisements (Teaser format)

On the subject of sparking curiosity and driving engagement, Kadam’s native advert format takes heart stage.

With its distinctive means to lure within the viewers via fascinating visuals and punchy textual content, this format has seen a big rise in impression counts, to the tune of just about 14 billion impressions per day.

That is Kadam’s first advert format providing, and so they name it the teaser format. If you’re searching for a substitute for social media advertising and marketing, that is it.

Subsequent up, we now have the traditional Banner format. A tried-and-true technique that by no means fails to catch the attention, picture campaigns like this are all about visible attraction. Impressions? Kadam has greater than 7 billion banner impressions per day.

Basic Push Notification

Push notifications are like little nudges reminding your viewers about you. Kadam’s push promoting format’s visitors quantity is a staggering 12 billion notifications per day.

If subtlety is your type, then Clickunders are your go-to format. They pop up behind the browser window, capturing consideration with out interrupting the consumer’s searching expertise. This much less intrusive strategy has earned a good quantity of impressions on Kadam, at a bit of over a billion per day.

On-Website Push (In-Web page Push)

Kadam’s On-Website Push is a variant of the common push notification format, however it exhibits up solely when the consumer is lively on the positioning. Proper now, Kadam presents greater than two billion in-page pushes every day.

Lastly, there’s the In-App Push format. Designed particularly for cell purposes, these advertisements pop up whereas the consumer is interacting with the app. It’s an efficient approach to seize the consumer’s consideration. Kadam delivers greater than a billion of those day-after-day.

Converts Nicely for A number of Verticals

Kadam is an promoting platform that performs nicely throughout varied industries, together with:

Installs (app builders and software program firms)
Betting
Finance (monetary establishments and fintech startups)
iGaming
Relationship (grownup and mainstream)
Sweepstakes
Well being
Grownup content material
E-commerce
Crypto-related companies

These sectors can leverage Kadam’s large attain and conversion capabilities to spice up visibility and buyer acquisition.

Two Marketing campaign Administration Choices

Kadam comes with two marketing campaign administration choices: Self Service and Full Administration.

For many who wish to retain full management over their campaigns, Kadam’s Self-Service choice is an ideal selection.

This platform empowers advertisers by giving them the required instruments to handle their campaigns independently.

With this feature, you management every little thing from advert creation and viewers concentrating on to efficiency monitoring and optimization.

The self-service platform’s user-friendly interface means that you can streamline marketing campaign administration, providing you with the liberty to scale your campaigns and obtain your promoting targets at your personal tempo.

On the opposite finish of the spectrum, Kadam offers full administration for advertisers preferring a extra hands-off strategy.

When you have a take a look at price range of $500 or extra or if in case you have reached a spending threshold of $1,500 inside a month within the Kadam system, a devoted supervisor will likely be assigned to you. This skilled will take cost of your campaigns, guaranteeing a seamless expertise.

In case your price range is $1,000 or extra, Kadam will present Full Administration, together with full management, establishing promoting campaigns, and optimizing quite a few campaigns.

This feature lifts the burden off your shoulders, permitting you to focus in your core enterprise whereas the

Kadam professionals handle your promoting campaigns skillfully.

Three Cost Fashions

Kadam presents three versatile fee fashions for advertisers to select from primarily based on their distinctive marketing campaign targets:

Very best for these seeking to drive visitors to their web sites, advertisers pay solely when a consumer clicks on their advertisements.

This mannequin ensures you’re paying for tangible consumer engagement, making each penny rely.

That is out there for all advert codecs.

Excellent for model consciousness campaigns, the CPM mannequin fees advertisers for each thousand impressions their advert receives.

This fee mannequin focuses on visibility and doesn’t assure engagement, so it’s, due to this fact, cheaper than some other fee mannequin.

That is out there for all advert codecs besides Clickunder.

With the CPA mannequin, advertisers pay solely when a consumer not solely clicks the advert but additionally completes a conversion.

This mannequin ensures you’re paying for desired outcomes, making it the proper enterprise mannequin for associates who earn from conversions.

It is just out there for Push Advertisements and Clickunder advertisements.

Fraud Filter

With a staggering quantity of visitors flowing via Kadam’s platform each second, it’s straightforward to fret about whether or not you’re truly getting visitors that’s price paying for.

There are a number of doubtful sources on the market, and it may be scary to lose all of your cash to fraud visitors. To fight this, the platform makes use of a common anti-fraud system that filters out bot and fraud clicks.

Clicks or impressions which are discovered to be doubtful will likely be eliminated out of your official stats and will likely be counted below “free clicks.” As its identify suggests, you’ll not pay for these.

Dependable Assist Group

I not often add the presence of the help staff as a primary function, however Kadam’s staff actually exceeded my expectations.

Their response time is lightning quick—I get a response inside only a few minutes of posting a query within the reside chat.

Moreover, the representatives are pleasant and affected person. Irrespective of what number of questions I had, they responded with professionalism and utmost politeness.

Tips on how to Begin Promoting with Kadam

Whether or not you’re a seasoned advertiser or a newcomer to the sector, the method of beginning with Kadam is remarkably easy and easy.

Within the upcoming part, we’ll stroll you thru the steps to launch your first promoting marketing campaign, making the seemingly daunting activity nothing greater than a breeze.

Making a Marketing campaign

Step 1: Signal Up

First issues first, you’re going to want to create an account. Head over to Kadam.web and click on on the sign-up choice. Select Advertiser and fill in your particulars on the subsequent web page.

Step 2: Get to Know Your Dashboard

When you’re signed in, you’ll land in your dashboard. That is the place all of the magic occurs! You possibly can monitor your campaigns, take a look at your stats, and handle your account. Spend a while getting aware of it.

Kadam will provide a tour of the dashboard upon logging in for the primary time, so that you’ll just about perceive the place every little thing goes.

Step 3: Create Your First Marketing campaign

Now, it’s time to create your first advert marketing campaign. Search for the “Create Marketing campaign” button on the higher proper nook of your dashboard.

The fields you’ll want to fill out are fairly primary, such because the marketing campaign identify, URL, fee mannequin, and advert format.

On the left is an inventory of macros you may add to your URL.

If you’re utilizing any of the trackers under, your monitoring platform would have already got a template for Kadam, so select that when including a visitors supply in order that the macros will likely be pre-filled appropriately in your URL.

Right here’s an inventory of trackers with Kadam templates or integration:

Subsequent, there’s a portion for Template of Acceptance, which is presumably the conversion standing, particularly Accepted, Maintain, and Rejected. You possibly can set your personal template or choose from any of the pre-made ones. That is optionally available.

You’ll then have to pick the advert format: Native, Banner, Push, or Clickunder. For those who select Push, you’ll be requested to pick both On-Website Push or Basic Push. It’s also possible to choose each.

Beneath that is the choice to decide on the nation concentrating on after which the part for putting your bid (CPM, CPC, or CPA goal).

You possibly can place as little as $0.00001 or 0.001₽, however in fact, don’t anticipate any visitors with a bid that low, so examine the visitors web page for reference on the precise bid to put. It’s also possible to place your CPA aim so the platform can evaluate the outcomes to your goal.

You possibly can decide to focus on a number of nations per marketing campaign, and extra importantly, you may apply a distinct bid and CPA goal per nation.

Step 4: Set Your Marketing campaign Targets

We’re nonetheless on the identical web page for marketing campaign creation, however this part is about your marketing campaign parameters. Kadam has the next concentrating on choices:

geolocation – That is for narrowing right down to particular areas or cities of your pre-chosen nations.
connection sort – Wifi or 3G/LTE
ISP
classes – Primarily based on IAB checklist.
audiences – primarily based in your assortment of audiences. It may be included (whitelist) or excluded (blacklist) from the marketing campaign. You possibly can add multiple, and you should use the AND or OR circumstances.
platform – This consists of every kind of working methods and variations.
system – This consists of every kind of units out there as we speak—Desktop, Smartphone, Phablet, Pill, Console, Sensible TV, or Others. Every of those primary classes has itemized units that you would be able to choose or deselect.
browser
Subscription age (for those who selected push)
browser language goal
exclude and embrace – This part is for many who know the area identify or the ID of the web site they wish to exclude or embrace.
blocking IP tackle – The choice says “blocking,” however it is usually an exclude/embrace checklist primarily based on IP.

When you’ve crammed out the filters above, the graph on the precise of the web page will present an estimate of the visitors you’ll get primarily based in your bid.

Step 5: Setting Marketing campaign Limits

Now, on the very backside of the web page, you’ll be requested to set the boundaries of your marketing campaign. The one one required is the every day price range, for which you’ll be able to set as little as $5.

Different choices for limiting are:

Complete marketing campaign price range
Possible most loss – This one is calculated primarily based on advert spend minus income.
Each day conversions restrict
The utmost variety of transition per day – The transitions right here means clicks, based on their help staff (undecided why they don’t simply place the phrase clicks right here).
Exhibit the advert no more than (clean) occasions per (clean) days.
Show the marketing campaign lower than (clean) occasions per (clean) days.
Minimal variety of impressions on the websites.
Most variety of views on the websites.

Beneath the Marketing campaign Limits is the Scheduling or day parting portion.

I also needs to add that among the info on the thought bubble while you hover over a query mark doesn’t make sense.

Like within the picture above, you may set the utmost variety of views on the websites.

For those who place 1,000 on this subject, it means you anticipate your advertisements to nonetheless present up on web sites that haven’t reached 1,000 views, proper?

However primarily based on the thought bubble, it says, “don’t show advertisements on web sites the place impressions per day are lower than the desired quantity.” So this implies if a web site has, let’s say 10 views, your advertisements will cease exhibiting there as a result of it’s lower than 1,000, proper?

I consider this can be a translation subject, and I hope Kadam corrects this misinformation instantly in order that advertisers received’t get confused.

Step 6: Add Your Creatives

After clicking on the “Create a Marketing campaign” button, you’ll be taken to the subsequent web page the place you may add your advert. Surprisingly, Kadam permits as much as 100 creatives to be uploaded per day! For those who can spend extra a day (like $500 a day, as an illustration), your every day add restrict will even improve.

In accordance with the help staff, the add restrict refreshes day-after-day and that there isn’t a restrict to the variety of creatives you may add per marketing campaign. That’s very astounding.

Right here’s how the supplies (a.okay.a advert creatives web page) seems like for push:

Kadam doesn’t provide any sort of advert preview, although.

One factor I like is that you would be able to add {metropolis} and {space} (for the area) macros. These might help adapt your advertisements and make them personalised to the individual viewing them.

After finishing the advert creation, click on on the Create button. Alternatively, if you wish to add extra creatives, click on on Save and Add Extra.

Your marketing campaign will now be added to the queue for approval. Kadam guarantees 24/7 availability of moderators, so even on a weekend, you may anticipate your marketing campaign to be moderated inside hours, if not minutes, after submission.

Step 7: Including Postback URL

This step is for many who wish to ship again to Kadam your conversion information. It’s particularly essential for those who select to make the most of the marketing campaign limiting part we mentioned above.

Something that requires info on conversions, you could ship it again to Kadam for the constraints to work correctly.

Anyway, it’s not instantly obvious how you can add your postback URL, however it’s straightforward sufficient. Simply head over to the campaigns web page and search for the marketing campaign you simply added.

Proper throughout it to the far finish of the desk, you’ll discover a number of choices to handle your marketing campaign.

This consists of:

Change – That is the choice for enhancing your marketing campaign.
Pause
Transfer to Archive
Duplicate
Postback URL
Delete

Choose Postback URL. A small pop-up will seem, exhibiting an incomplete Postback URL. The help chat can even open up, asking for the tracker that you’ve in order that they will present full directions in addition to the complete postback URL for such tracker.

If none of your trackers are included of their checklist, it is best to attain out to the help staff for help.

Nevertheless, it’s extremely probably that you simply’ll should manually arrange the parameters in your tracker, in addition to manually add the macros in your postback.

Including Funds

It’s essential to notice that your marketing campaign is not going to run, not to mention be despatched to moderation, till you’ve got added funds to your account.

To do that, click on on both Steadiness in the primary menu or Add Funds within the left nook of the interface.

Kadam presents a wide range of funding choices for advertisers, making it handy and versatile to satisfy their particular wants. The minimal deposit required is $100 for the preliminary fee.

Earlier than doing that, although, use our unique Kadam coupon to get the code for a ten% top-up bonus!

For subsequent deposits, the quantity is diminished to $50 until the advertiser chooses to make use of a financial institution switch technique, which requires at the least $500.

The platform accepts a broad array of fee strategies to cater to its numerous worldwide consumer base. These embrace Financial institution Card funds in EUR, Financial institution transfers, PayPal, Paxum, WebMoney, and Capitalist (RUB and USD).

As well as, Kadam additionally accommodates digital foreign money transactions, accepting funds in USDT.

With this array of fee choices, advertisers from throughout can simply fund their advert campaigns on Kadam.

Viewing Reviews & Optimizing Campaigns

As soon as your marketing campaign is up and working, monitoring its efficiency is essential. Kadam offers a number of choices for viewing complete reviews in your advert campaigns.

These are:

Common Statistics
Marketing campaign Statistics
Click on Statistics
Conversion Statistics – This report primarily examines conversions, together with the time of click on, time of motion, time of conversion, marketing campaign ID, inventive ID, URL, space, IP, quantity, and standing.
Website Statistics – That is the most effective report back to view if you wish to optimize your campaigns. This offers stats per web site ID so you may add websites to your blacklist or whitelists.

To view these reviews, click on on Statistics, then choose the choice you need.

You additionally view Marketing campaign Statistics and Website Statistics for a particular marketing campaign by clicking on these choices below the Marketing campaign Title:

On the subject of optimization, Kadam presents handbook blacklisting from the Website Statistics web page.

Simply tick the checkboxes subsequent to the websites you wish to pause, then press the Add to Blacklist button. Alternatively, you may click on on the Add to Blacklist hyperlink proper throughout the web site ID, on the far proper of the reviews desk.

Kadam Professionals and Cons for Advertisers

Now that we now have mentioned the options and walked you thru the method of establishing an advert marketing campaign on Kadam, let’s take a second to judge the platform.

Professionals:

Massive visitors quantity: Having at the least 37 billion impressions per day is to not be appeared down on.
Granular Concentrating on: The choices that will help you discover your target market are on par with business requirements.
Actual-Time Analytics: Efficiency monitoring and reporting is complete, with analytics being up to date in real-time.
Number of Advert Codecs: Kadam means that you can select from a number of high-performing advert codecs.
Possibility for CPA bidding: Different platforms have a minimal advert spend requirement earlier than permitting advertisers entry to CPA bidding. This promoting community doesn’t have such a requirement, permitting even new media consumers entry to this fee mannequin.
24/7 Moderator Availability: This isn’t one thing that many digital advertising and marketing networks can say. Kadam’s 24/7 availability of moderators makes it so that you simply don’t have to fret about ready for days in your advertisements to be permitted.
Reasonably priced charges: The charges are so inexpensive that even the typical bids per nation and per advert format are decrease than most advert networks.
Limitless Advert Creatives per Marketing campaign: I’ve by no means seen some other community that permits this. The one restrict is the quantity you may add per day. The mere proven fact that this DSP can deal with that a lot information could be very spectacular.
Superior Buyer Assist: The perfect I’ve seen within the business! They’re quick, useful, all the time out there, and well mannered.
Fraud Filter: If the standard of sure clicks is de facto low, Kadam mechanically classifies them as “free clicks” so advertisers received’t should pay.

Cons:

Simplistic Interface: Whereas it does the job, I discover Kadam’s interface to be too simplistic, and I consider that it will probably (and needs to be) improved to look extra skilled and trendy.
Variable Advert High quality: Whereas Kadam has strict pointers for publishers, there may be variability within the high quality of visitors advertisers obtain.
No Possibility for Auto Optimization: By now, I one way or the other anticipate promoting networks to supply auto optimization primarily based on guidelines for all advert varieties since handbook optimization may be tedious.
No Advert Preview: I like checking how an advert inventive (notably for native advertisements and push advertisements) seems first earlier than working them, and I can’t do this with Kadam.
Translation Points: Some fields throughout marketing campaign creation may be complicated. As an illustration, what does a transition imply when limiting the variety of transitions? (Apparently, transitions are clicks.)

Tips on how to Earn Cash as a Writer with Kadam

Getting began with Kadam as a writer is a wonderful approach to monetize your web site’s visitors and improve your revenue margins. Right here’s a fast information that will help you navigate the platform and create profitable advert placements.

Step 1: Signal Up

First issues first, you’ll want to join on Kadam’s web site. You’ll discover the method easy, requiring primary info corresponding to your identify, electronic mail tackle, and password.

You’ll want to overview their phrases and circumstances earlier than continuing.

Step 2: Familiarize Your self with the Dashboard

Identical to with creating an advertiser account, publishers are given a fast tour of the dashboard upon logging in for the primary time.

Step 3: Including Your Web site

When you’re already aware of the interface, it’s time so as to add your web site.

You’ll first be requested for the positioning identify and URL, then on the subsequent step, you’ll be requested for entry to web site analytics platforms LiveInternet, Yandex, or Google Analytics. That is essential for his or her moderation staff to overview the positioning and guarantee compliance with the platform’s necessities.

Apart from common restrictions, to be permitted, the web site must have a minimal of 500 distinctive customers per day over the previous 14 days.

After this, the subsequent step is to proceed with the affirmation of rights, which is basically the web site verification course of. You possibly can obtain a file and add it to the foundation of your web site, or you should use the Meta Tag choice.

Once you’re prepared, click on on the Test button to proceed with the verification course of. When you’re web site is verified, then you definitely’re all set to create advertisements.

Step 4: Select Advert Placement

Subsequent, resolve what sorts of advertisements to advertise and the place you need them to look in your web site.

You’ve gotten the liberty to decide on the location and advert format that most closely fits your web site’s design and content material.

Be sure that to put the advertisements strategically to maximise visibility with out disrupting the consumer expertise.

Step 5: Monetize Your Visitors

Now, it’s time to monetize your visitors. When you’ve arrange the advert placements, Kadam will show advertisements to your web site guests. Every click on or view earns you cash, so it’s in your finest curiosity to drive as a lot visitors as doable to your web site.

Keep in mind, the important thing to profitable advert monetization is delivering high-quality content material that pulls and retains customers. So, maintain your content material participating, contemporary, and related.

Step 6: Monitor Your Efficiency

Lastly, regulate your advert efficiency. Kadam offers complete analytics, serving to you perceive how your advertisements are performing. Use this information to tweak and optimize your advert placements over time.

Step 7: Withdraw Your Earnings

After all of the arduous work of establishing your web site, attracting guests, and internet hosting advertisements, the subsequent step is to reap the rewards of your efforts. Kadam offers a user-friendly course of to withdraw your earnings.

To do that, navigate to the ‘Funds’ part of your dashboard. Right here, you will note your present steadiness and the choice to withdraw funds.
Kadam presents varied withdrawal choices for publishers, although every of them have their very own minimums. The bottom is thru QIWI for 10 Rub and Paypal for $10 USD.

Different payout strategies embrace financial institution switch, USDT, Paxum, Capitalist, Webmoney, Yandex.Cash, wire transfers, and financial institution playing cards for Russia and the CIS area.

All in all, changing into a writer with Kadam is a comparatively easy course of with doubtlessly profitable outcomes. Simply bear in mind, endurance and steady optimization are very important.

Kadam Professionals and Cons for Publishers

Let’s delve into the benefits and disadvantages of using Kadam as a writer. Understanding these points might help you make an knowledgeable determination about whether or not the platform aligns together with your monetization targets.

Professionals:

Monetization Alternatives: Kadam offers publishers with a number of advert codecs to maximise their earnings.
Versatile Cost Phrases
Actual-Time Analytics

Cons:

Advert High quality Management: Whereas Kadam has strict pointers for advertisers, there may be variability within the high quality and relevance of advertisements displayed on totally different web sites or apps, which might influence consumer expertise.
Cost Delays: Some publishers have reported delays in funds, which may have an effect on their money circulation.

Kadam Verdict

In conclusion, Kadam is undeniably an important choice for advertisers seeking to scale their profitable campaigns. With its excessive volumes and inexpensive charges, it offers a wonderful alternative for fulfillment.

Nevertheless, it’s essential to notice a few downsides that I personally skilled. The dearth of an advert preview function and auto-optimization generally is a bit inconvenient.