Adcash Review & Test (2024 Update)

Commercial

Adcash at a Look

Presents & Verticals

Advert sorts: Pop-Beneath, Interstitial, In-Web page Push, Native Adverts, and Show Adverts Price mannequin(s): CPM, CPC, and CPA Goal

Verticals: Leisure, Sports activities, VOD, iGaming (On line casino, Betting, Sportsbook), Relationship, VPN, Software program, Finance/Crypto, Sweepstakes and eCommerce.

Fee & Funding

Minimal deposit: $100 for the self-managed platform and $1000 for the managed platform.

Fee Strategies: PayPal, Skrill, Financial institution Switch, WebMoney, Credit score Card, Cryptocurrencies (USDT, BTC, ETH)

Additionally it is price mentioning that Adcash presents refunds for unspent funds minus a refund price. In case you want extra details about the Finance facet, test it out here.

Help

Private Account Supervisor: When exceeding the minimal month-to-month spend of €/$1000

Help Response Pace: Fast. They reply to clients 24/7. Often, you’ll wait a most of some hours.

Help Score: Good. Solutions questions straight.

Contact Strategies: Contact kind on their website (for a self-service account) & by way of electronic mail. E mail: contact@adcash.com

This Adcash assessment goals to provide you an outline of the platform as an advert community and visitors supply.

That is one other one from our ad networks reviews, and it’s primarily an evaluation of its construction, visitors, and specs.

By the tip of this text, you’ll get nice insights into Adcash’s internet advertising platform in addition to the technical setup, comparable to aim monitoring and reporting.

Lastly, I’ll additionally provide you with some information about my very own private expertise concerning points, qualities, and my very own ranking of Adcash.

Adcash Overview

Adcash is a world promoting platform centered on mainstream visitors. To start with, it was a managed-only platform.

This principally means each person had a private account supervisor who helped in just about every little thing concerning marketing campaign setup, segments, optimization, and many others. You identify it, they’d be there for you.

That is nonetheless true for accounts with greater budgets (minimal month-to-month spending €1000), who’ve their private account supervisor.

Now, Adcash additionally has a self-managed platform that lets customers set every little thing by themselves, similar to you’d often do on different networks.

The very best factor about this?

In case you wanna make a change to your marketing campaign, you don’t want to attend for the Account Supervisor to do it for you.

However in case you need assistance together with your account, you’ll be able to all the time attain out to their buyer help crew as effectively.

With their easy-to-use platform, you’ll be able to run, handle, analyze, optimize, goal, and management and do far more together with your campaigns in a single place.

It takes lower than 3 minutes to arrange your marketing campaign, and you may select from completely different advert codecs, together with Pop-Beneath, Interstitials, In-Web page Push, Native Adverts, Show Adverts, and Publishers benefit from utilizing Autotag and Direct hyperlink advertisements.

Adcash receives 10+ billion advert requests every day from their unique direct provide sources and 100+ trusted RTB companions.

They nonetheless supply devoted account managers in case you want additional assist and steering from their crew. For prime spenders, the platform positive factors additional flexibility in lots of points, becoming your particular person wants and specs.

As soon as you’re feeling your exercise on Adcash reaches a excessive stage of exercise, request from their buyer help an introduction to a Gross sales Supervisor, who will help you that will help you scale up your enterprise much more.

They converse numerous languages and reply clients 24/7.

The very best factor about this? In case you wanna make a change to your marketing campaign, you don’t want to attend for the Account Supervisor to do it for you.

The platform has two predominant varieties of visitors: Desktop & Cell Internet.

Just a few options price mentioning, embody: Consumer Curiosity Function Concentrating on

To start with: what’s that each one about? What the heck does “person curiosity” imply?

Easy: Consumer curiosity focusing on will show your advertisements and presents for customers which have proven curiosity precisely in what your supply has to… effectively, supply.

For instance, in case you’re selling a sport supply, each time the customers go to a website, whatever the website’s theme being gaming or not, your advertisements will probably be proven to them.

That is completely different from contextual focusing on, which targets the location’s class, the place your advertisements could be displayed on gaming-related web sites solely. The web site class focusing on possibility is offered as effectively.

How does this work?

This device might help you create campaigns which might be tremendous detailed, mega concrete, and extremely focused!

This – as I’m certain a participant of your wealth and standing already is aware of – is gonna result in greater margins and ROI, as they lower the spending on pointless and uninterested customers.

What do greater margins imply? Merely put? You’re gonna make it rain like a grasp who spends cash sooner!

CPA Goal Bid Sort

One other characteristic that deserves particular point out is the CPA Target Bid Type.

This dynamic and automatic CPM bidding sort permits Adcash to know your CPA aim, arrange the required monitoring protocols, and permit the platform to do the remainder.

It’ll discover changing segments for you, give attention to them, and mechanically cease/decrease the bidding on non-converting or too-expensive ones.

Primarily, when you’ve created your CPA Goal marketing campaign, test if it begins to transform after a few days, and in that case, sit again and calm down.

Performance Tab

Lastly, this Promoting platform went from superior to distinctive with the Efficiency Tab characteristic.

Now, advertisers can minimize their optimizing time in half with the combination of latest monitoring metrics, as this characteristic will let you recognize exactly what works and what doesn’t, because of the clear efficiency metrics. Let’s talk about the principle Efficiency Tab options:

Public sale/Win Charge: An indicator of what number of auctions your marketing campaign participated in and the way aggressive your bid has been versus the competitors.

Routinely calculated ROAS: it evaluates the general success of your marketing campaign. You can even kind your ROAS outcomes utilizing three accessible filters: excessive efficiency, damaging efficiency, and never performing zones.

This helps to simply pinpoint what elements of your campaigns want optimizing, which suggests that you could avoid wasting critical coin and enhance your marketing campaign’s profitability and competitiveness.

Viewers attain: This device predicts the potential measurement of your audience that your advertisements may attain. You may edit your marketing campaign setting based on its outcomes to see what adjustments enhance potential viewers measurement the perfect.

NB: To entry the ROAS metric by way of Efficiency Tab, you’ll want to point the worth of every conversion (i.e, the income you count on to make) aka arrange your conversion worth and allow monitoring.

Marketing campaign Creation

Making a marketing campaign on Adcash has by no means been simpler!

It’s straightforward and funky because the platform has a reasonably good interface. Plus: it’s all very intuitive, even in case you occur to be extra used to the focusing on facet relatively than the monitoring choices.

Anyway, the setup choices are fairly good, so let’s get to it rapidly!

Adcash Marketing campaign Creation Steps:

Click on the “Create a Marketing campaign” button on the highest proper of your homepage.
Fill typically marketing campaign details about your marketing campaign (identify, Concentrating on Sort, and many others.).
Select the focusing on choices best suited for you (machine sort, geotargeting, provide supply, person curiosity, and many others.).
Choose your most popular advert codecs (artistic sorts).
Add chosen places, URL, and non-compulsory advert artistic.
Set a finances, bid sort, and most popular capping choices on your marketing campaign.
Launch your marketing campaign!
Observe your marketing campaign’s efficiency utilizing numerous Adcash’s monitoring instruments.

Concentrating on

Relating to focusing on: You’ll have a wide array of the usual options accessible.

The cool factor? The Zone listing are often is split into two choices, a whitelist or a blacklist, which I believe is fairly sensible, easy, and helpful.

Now, take note of Adcash’s focusing on choices.

That is the place you’ll be able to click on and get a dropdown menu with different choices, comparable to:

Provide
Consumer curiosity
Web site classes
Machine: OS identify and model, Browser identify, model, language
Content material: Zone listing (every “Zone” corresponds to a singular placement the place your advert is being proven)
Connection: Connection sort, ISPs and organizations

What about ISPs?

That is one factor that may be problematic for you on this platform. Concentrating on by ISP isn’t as simple as your ordinary provider focusing on. Certainly, you’ll be able to see a number of choices for the provider you need, which might make it onerous so that you can know precisely that are the right ones to focus on to get the visitors you want.

In that case, in case you can’t discover it in a easy Google analysis, you must contact Adcash’s help, they usually’ll provide help to out with that!

Their dwell chat may be very responsive.

Creatives

Relating to creatives, you’ll be capable of see that Adcash has many accessible: Pop-Beneath, Interstitial, Native, Banner, and In-Web page Push.

First issues first: you’ll have to have your “artistic URL” prepared. That is the URL of your supply or your monitoring code out of your tracker. Beneath this subject, you will note the listing of obtainable macros Adcash permits you to use.

Subsequently, when configuring your URL, you must embody all of the macros that are related to your exercise. Furthermore, you must pay that sweetly particular consideration to the clickID.

Price range

That is the place you’ll set your bid sort, monitoring settings, cappings, and finances choices & limitations.

You may select, as talked about earlier, between 3 value fashions: CPM, CPC, and CPA Goal (please word that CPC isn’t accessible for the Pop Beneath Advert format).

Adcash has not too long ago launched Daily Budget Optimization.

This clever technique empowers you to take advantage of days when visitors and Return on Advert Spend (ROAS) are poised to peak.

How? By dynamically adjusting your finances to make sure your campaigns shine when it issues most, all whereas staying inside your month-to-month finances allocation

You may allow it by ticking the ‘optimize capping’ possibility, as proven beneath:

Please word that in terms of CPM, it presents numerous flexibility.

See for your self the CPM Bid sort:

As you’ll be able to see, you’ll be able to set completely different CPM bids per High quality Tier per nation.

As soon as once more, in case you select CPA Goal, which I strongly advocate, you don’t have to fret about which bid to decide on.

It’s vital to understand that it’s essential to give time to their AI to search out changing placements (often 3-4 days working is sufficient).

To get began with CPA Goal, it’s essential to have a bid aim. In case you haven’t created any objectives but, you’ll be able to create one by clicking the “Create new aim” button.

You’ll then be capable of not solely get your monitoring code for implementation, however additionally, you will have to “confirm monitoring” previous to setting your marketing campaign dwell.

To create a monitoring code on your CPM/CPC campaigns (you can additionally create extra pixels if you would like and let Adcash monitor as many occasions as you need), you must go to “Monitoring” on the menu and choose “Objectives,” “New Objective” after which, select your most popular settings.

The person interface will show the code created so that you can copy it and implement it as wanted. Within the parameter “advertiser=,” your advertiser ID on Adcash must be displayed. Within the parameter “id=,” your aim ID is mechanically crammed by Adcash too.

As for the“cid=” parameter, you must substitute it with the exterior ID token on your tracker or affiliate community platform. (I.e., for Voluum, it must be cid={externalid}).

What ought to your postback URL appear like on Voluum?

Examine it: http://www.pixelhere.com/et/occasion.php?advertiser=12345&cid={externalid}&id=abc123&sort=CPAtarget

It’s additionally price mentioning that Mobidea Academy has a collaboration with Voluum, which suggests that you could get a special deal on your Voluum subscription. Since 2022, Adcash additionally has the Voluum Automizer integration, so in case you’re already utilizing the tracker, now you can simply automate your marketing campaign optimization.

One other crucial facet of making a aim is the conversion worth that you could ship to Adcash with a postback. Because of this you’ll be able to measure your profitability by way of Efficiency Tab and hold an in depth eye on the ROAS of your campaigns.

When creating or enhancing the marketing campaign, navigate to the Price range part -> Monitoring settings part.

There you’ll have 2 choices:

Automated (taken from conversion postback name)
Guide (the person enters the quantity per marketing campaign to the chosen objectives).

To test you probably have any worth set, navigate to the conversion tab. Right here you’ll be able to see you probably have already set any values on the marketing campaign settings web page or goal-setting web page.

Marketing campaign Monitoring

Now, in case you run your campaigns with CPM or CPC, I nonetheless advocate letting Adcash monitor your conversions with their pixel so that you’re in a position to monitor your marketing campaign’s efficiency.

In case you can configure monitoring, particularly if the give you run has an motion to trace an motion (signup, obtain, set up, buy…), then you can use the highly effective CPA Goal bid sort for full automation, and the one effort you might be left with is organising the marketing campaign (oh wait, I forgot to say they’ve a marketing campaign duplication device!).

That being mentioned, be sure to first configure the monitoring in case you go for CPM or CPC, however in case you go for CPA Goal, you’ll have to select between two capping choices, particularly Limitless or Customized. With the customized characteristic, you’ll be able to restrict impressions for a sure length.

Marketing campaign Monitoring (Stories)

Adcash presents you some robust stats.

You may test your stories by choosing these 4 choices:

Each day spending, the place you simply see a abstract of how a lot you spent together with the principle indicators, comparable to impressions, conversions, eCPM, and a few others.
Detailed statistics, the place you’ll be able to see knowledge by class, format, zone, artistic, SSP, and another parameters.
Request stories, the place you’ll be able to ask the community for stories to be delivered at to your electronic mail. They are often summarized or detailed; for all of your campaigns or simply for particular ones.
Reporting API.

Final however not least, as beforehand talked about, you may also depend on the “Efficiency” tab of your working superior campaigns to get some additional insights about your marketing campaign ROI & competitiveness in opposition to different bidders.

That is tremendous good!

Site visitors Talks

Adcash is an efficient and reliable internet advertising platform!

It’s additionally obtained top-of-the-line interfaces on the market.

The superb factors?

The help! Though it’s a self-managed platform, the help at Adcash rocks. Each electronic mail I despatched was answered in a really cheap period of time, and the issue was all the time rapidly solved.
Fraud-filtered visitors: yeah, each Community will inform you they filter fraud visitors. However Adcash actually fights in opposition to it. They clearly see no worth in losing advertisers’ budgets on non-human visitors. That’s a core worth of a web based promoting community. In 2022, their superior fraud filters saved greater than $15.75M in promoting budgets.
One-stop-shop: since they’re related to, actually, most SSPs within the trade, it means you can centralize all of your acquisition channels in 1 place, as you will get most main gamers worldwide from Adcash. That’s really wonderful and handy.
Their automated bidding sort is CPA Target. That’s so highly effective they ship conversions on common 30% decrease than the given objectives. What does it imply? Additional ROAS in your pocket!

There’s a low level price mentioning, although:

You actually must know which ISP is the right one to focus on to get visitors. Nevertheless, the help might help you with that.

Make your Stash with Adcash

It is a depraved platform with nice, real visitors. It has its limitations, however then once more, don’t all of us?

Adcash is a pleasant possibility so that you can purchase visitors from, in case you’ve obtained an honest finances to start out taking part in the internet affiliate marketing grasp sport!