Building Wings on the Way Down: an All-Access Pass Success Story

Katy Widrick poses in a blue dress and cowboy boots in the doorway of a brightly-lit glass room with plants.

For a lot of entrepreneurs, step one in the direction of working for your self full-time comes from necessity — greater than only a gentle shove from the universe. And sometimes — as in Katy’s case — the tip outcomes are greater than well worth the preliminary uncertainty and problem.

Katy Widrick serves high-growth founders as a funnel fixer, recovering the most important bills of their companies — misplaced gross sales — through the use of easy, efficient methods to extend conversions and reduce top-of-funnel prices.

An EMMY-nominated journalist and multimedia producer, Katy has labored in advertising and income enlargement for greater than 20 years, strategizing and implementing profit-first funnels that assist visionary leaders maximize their influence, develop their top-line income, and scale their product and repair strains to seven, eight, and 9 figures.

Katy joined SPI’s All-Entry Go in March of 2023, and it was a turning level in her profession.

“Pushed Off a Cliff”

Right here’s how Katy describes her entrepreneurial leap:

“In November 2021, I abruptly and unexpectedly ended my company profession. I’d been working at an especially fast-growing firm for 3 years, as a member of the manager staff. Whereas it was an expertise that taught me a lot about development advertising, profitability, exterior and inner advertising, management, and extra, it additionally left me severely burned out and, if I’m sincere, pretty unsure about my subsequent steps.

I took a sabbatical from the job and just a few weeks into the break, was notified that my place was being eradicated… so now as a substitute of taking a leap, it felt as if I used to be being pushed off a cliff.”

It seems, although, that the push was precisely what Katy wanted to “construct wings on the way in which down,” as she put it.

Between November 2021 and March 2023, Katy re-entered the workforce however this time as her personal boss. She had beforehand based an organization referred to as Make Media Over, the place she provided on-line enterprise administration, e-mail advertising, and gross sales funnel designs.

When Katy closed Make Media Over to pursue her company profession, she thought it could be for good.

“I by no means imagined that I might return to entrepreneurship. I actually dismantled the enterprise — I shuttered the web site, let all of my software program subscriptions lapse, notified all of my shoppers that I used to be unavailable, and went all-in on the standard company expertise,” Katy tells SPI.

However when her company profession didn’t pan out, Katy turned to the one asset she’d held onto for all these years: her LLC. It was nonetheless energetic, and Katy determined to return to self-employment with some huge, daring targets.

A Daring Pivot: Enter the All-Acess Go

After 14 months, Katy made one other daring alternative. To empower herself with much more schooling and skill-building — and to take her enterprise to the subsequent degree — she determined to spend money on SPI’s All-Entry Go.

“I initially joined in order that I might make the most of the Podcasting Pathway. I’d began my very own podcast throughout these 14 months, and it was enjoyable… however I knew it wasn’t fairly what I needed to deliver to my viewers. There’s no person I belief extra as a trainer than Pat Flynn, and for that pathway alone, I knew the funding could be price it.”

Katy had been podcasting and running a blog below the model “Rising Tide Skills,” a nod to her mantra {that a} rising tide lifts all boats. Her podcast episodes have been solo-hosted and centered on advertising funnels and management.

An excellent begin, but it surely wasn’t almost the present she knew it could possibly be. All-Entry Go gave her the readability and the arrogance to pivot her podcast and make the most of the entire different supplies in AAP.

Katy Widrick Hard Costs podcast cover art. — Katy Widrick’s Onerous Prices podcast cowl artwork.

“I made a decision to considerably shift the whole lot — from the format of the present to the platform I hosted it on. As soon as I mapped it out utilizing All-Entry Go’ guides, I instantly felt a way of alignment and objective. The primary time I interviewed a founder on Onerous Prices, I felt magic within the air. Since then, it’s been one enchancment after one other: I optimized the podcast for promoting, used the e-mail advertising course to amplify my listenership, and far more.”

Half Mastermind, Half MBA, Half Accountability Group

Katy has been very profitable at serving to visionaries via their very own blind spots, whilst she continues to lean on the help of the All-Entry Go for assist along with her personal.

“What’s that saying? A cobbler’s child has no sneakers? That’s completely been my expertise: what I’m superb at doing for others, I’m fairly horrible at doing for myself! Becoming a member of All-Acess Go and being a part of the neighborhood has been half mastermind, half MBA, and half accountability group — and I’m so grateful for my membership.”