For Chris Walker, one factor was very clear from the start: he needed to have full autonomy over his life. That meant what he was going to do, the choices he was going to be making, how he could be earning profits, and the way he was going to stay.
Though he began out with a daily day job, an opportunity encounter with an internet affiliate marketing weblog modified his life totally. Finally, when he felt he had outgrown his 9 to five, he took the plunge and centered all of his power on his personal companies.
As we speak he runs the company Superstar SEO, the web market Legiit, and has a number of different revenue streams, bringing in +$140k/month. Whereas Chris has discovered the monetary {and professional} freedom he was on the lookout for, he’s most pleased with the constructive ways in which his companies have impacted different folks.
Hold studying to search out out:
- How he found website positioning and internet affiliate marketing
- What his breakthrough second was
- How he is developed his presence on a number of platforms
- Why and the way he created Legiit
- How a lot he is incomes
- His principal advertising technique
- His (ironic) views on website positioning
- How he builds hyperlinks
- The content material creation technique that will get him outcomes
- His favourite assets and instruments
- The largest problem he is confronted
- His most notable accomplishment
- His biggest mistake
- The recommendation he would give to different entrepreneurs
Meet Chris Walker
I grew up in Myrtle Seashore, SC. I used to be raised by a single mom who labored onerous and set a terrific instance for me, and supported me in all the pieces I did. Although we didn’t have rather a lot I by no means felt like I went with out something.
I began working numerous jobs beginning on the age of 12. I ultimately went to varsity for pc know-how with the purpose to be a pc programmer.
That by no means developed the best way I needed it to, although I did finally work within the subject.
Why He Created Famous person website positioning
After school, I did okay however by no means had the form of cash that I needed to make, and never sufficient to repay the debt that my levels acquired me.
In the future I made a decision to take a look at a weblog that I used to learn to see what occurred to it and located it had been changed by a 1-page web site from the proprietor speaking about how he didn’t sustain with it anymore and that he was now making a full-time residing doing internet affiliate marketing.
This was round 2013. I’d by no means heard of it earlier than, however I used to be intrigued. I began studying Warrior Discussion board, Blackhat World, and no matter else I may discover.
That finally led me to a course known as Carry The Contemporary, which taught me the right way to make affiliate sites, and I launched my first web site, not even understanding that what I used to be doing was known as “website positioning” however having success at it nonetheless and began earning profits from it. The site remains to be round however not ranks for something and has been uncared for for years.
I used to be hooked at this level… till Penguin 3.0 made me lose the rankings for that web site.
After that, I acquired on to a different course known as Supply Phoenix. This was very costly for me on the time, which was essential as a result of it compelled me to must make it work.
I launched extra affiliate websites and did pleased with them, however I additionally acquired into consumer website positioning for the primary time.
As time went on, the website positioning enterprise grew between consumer and affiliate, however the huge breakthrough got here in 2015 once I made my first freelance website positioning service sale.
This was on a market web site and was a $10 service that I resold from Fiverr. This was just about the second all the pieces modified for me.
That enterprise shortly blew up for me, making me lots of, then 1000’s, then 10s of 1000’s of {dollars} a month.
Between this and my purchasers and affiliate websites, I used to be in a position to give up my job and concentrate on Superstar SEO full time.
Sadly, {the marketplace} web site I used to be engaged on began having many issues, crashing, getting hacked, and many others…
Fortuitously, I had the foresight to construct a buyer listing. Each a Facebook group (which now has round 80k members), an e mail listing, and a YouTube channel.
I used that listing to start out making gross sales via my very own web site. Then I had freelancers from the positioning I had been making gross sales from asking in the event that they too, may listing their companies on my web site.
That’s once I partnered with a buyer who owned a improvement company to launch Legiit, which has been my focus for the final 5 years and has led me to have the ability to develop website positioning coaching, software program, and consulting.
Legiit is the #1 website positioning market now, and it began with Famous person website positioning.
How Legiit Works
The simplest reply is that it began as a 2-way market for purchasers to search out B2B companies they want which are supplied by freelancers. Now it has expanded into a whole ecosystem/platform for on-line enterprise, offering a collection of interactive instruments that use AI and different know-how to make operating a web-based enterprise push button easy.
It additionally has built-in course internet hosting and separate SaaS instruments for lead technology like Legiit Leads and others underneath improvement.
How A lot Chris is Making
For full transparency, Famous person website positioning is not my principal enterprise and Legiit is the main target… however it nonetheless does very nicely, largely on autopilot.
I’ve a number of revenue streams from it that embrace:
- Freelance companies on Legiit. I’ve bought over 2 million {dollars} lifetime there, with $730,000 coming in 2022 alone.
That is what I make as a freelancer on Legiit, not because the platform proprietor.
- Shopper website positioning – This makes me round $20,000 per 30 days, typically extra, typically much less
- Affiliate website positioning/offers – This makes round $5,000 per 30 days… typically extra if I promote one thing
- Audiit.io and website positioning software program I personal, which makes round $3,500 per 30 days
- Famous person website positioning Academy, which makes round $5,000 although it had been as excessive as 30k per 30 days at factors
- Misc. issues make round $1,000 – $2,000
Chris’s High Advertising and marketing Technique
I name it the celeb technique. Make as a lot content material as potential, and run paid adverts to it to make your self into an authority or “celeb” that folks come to for no matter you promote, website positioning in my case.
Most individuals simply e mail, DM, and many others… or look ahead to folks to search out their web site. I discover that by making myself into an authority I’ve managed to face out.
His Views on website positioning
Actually, the one website positioning I concentrate on for Famous person website positioning/”Chris M. Walker” is branded search and a few running a blog. It’s actually fairly low down the precedence listing for Famous person website positioning and solely brings in top-of-funnel visitors often…
Paradoxically, I simply don’t discover website positioning a good way to advertise an website positioning enterprise. It is vitally essential for Legiit although… however that’s a bit past the scope of this piece.
Hyperlink Constructing
Hyperlink constructing is the #1 rating issue. There are two kinds of folks on this… folks that agree and other people which are improper.
Recently, I’ve been utilizing many extraordinarily high-authority PR hyperlinks… placements in Maxim, Males’s Journal, Hackernoon, and so forth. That, mixed with HARO, visitor posts, area of interest edits, and PBNs can actually transfer the needle. For purchasers, I prefer to construct a hyperlink basis with social profiles and internet 2.0 earlier than going to these.
As for what hasn’t labored… it is onerous to say. There are issues that used to work rather well like weblog feedback, which are much less efficient now, so it is onerous to categorise one thing as “hasn’t labored” once I’ve seen numerous instances when issues labored after which later didn’t.
His Electronic mail Record
I ask all my prospects on Legiit for his or her e mail once I ship their order. I make provides to my Fb group, I’ve a pop-up on my web site, and I run adverts to steer magnets… that also works very nicely. The e-mail listing is sort of a push-button cash machine when used proper.
Chris’s Content material Creation Course of
Today I concentrate on rating YouTube movies. I can rank just about any time period I would like in YouTube search, so I simply make good movies, they usually drive me a ton of visitors.
Right here’s an instance. This video is rating #1 in YouTube seek for website positioning 101:
Relating to key phrase analysis, I decide the toughest key phrase {that a} web site would profit from and rank that. It often pulls the others together with it when completed proper.
Attaining Present Income Ranges
With Famous person website positioning, my present stage of income will not be my peak stage of income, so that is robust to reply, however I feel I acquired to 100k months in 2-3 years.
His High Sources
I don’t watch a lot website positioning content material anymore, however I like Area of interest Pursuits rather a lot, and Buildapreneur is nice for associates additionally.
General although, I discover it higher to look at what somebody does. somewhat than the content material itself. I discover that to be the place you get the most effective data.
His Favourite Instruments
Probably the most underrated device on the planet is Freedcamp. My Director of Operations and I’ve been utilizing it since 2016 and it simply doesn’t get the like it deserves. It manages our duties, lets us know who’s engaged on what, the place they’re within the course of, communicates about points or questions, and many others.
Past that, the staples:
We’ve additionally gotten excellent at Pitchbox.
His Major Problem
Legiit has been far more difficult than Famous person website positioning, however general the most important problem in enterprise, I feel, is the uncertainty. I at all times say that I’m one dangerous day away from shedding all the pieces and having to return to a job. That’s a concern, however it’s an actual one, and it retains me motivated.
His Best Accomplishment
The quantity of people that have achieved monetary independence via Legiit, whether or not as a freelancer or as a buyer serving to their purchasers or themselves. I actually get choked up once I give it some thought. It’s the most effective factor I’ve completed in my life.
What He Needs He Knew When He Began
I want I had recognized concerning the significance of non-public branding/content material. If I had began that day 1, somewhat than day 500 or so, I’d be years additional alongside.
His Greatest Mistake
My principal mistake has been trusting the improper folks.
His Recommendation for Different Entrepreneurs
Hold your private bills as little as potential so as to put money into your small business, take extra probabilities, and never be in bother in lean durations.
