Doug Cunnington Shares an Exclusive Insider Look Into The Amazon Associates Program

Wish to hear some unique insights into the internal workings of the Amazon Associates program?

Doug Cunnington joins the Area of interest Pursuits podcast to share with host Jared what he discovered after interviewing an Amazon insider!

That is never-before shared entry into the largest associates program round.

As a result of regardless of being straightforward to hitch and get began, there’s a lot of uncertainty and lots of pitfalls to keep away from. So, having Doug again on the podcast to maintain us knowledgeable is an actual deal with.

The convo covers a variety of subjects, together with:

• Suggestions for maximizing conversions
• CTA finest practices
• Frequent challenges confronted by Associates
• Incomes extra by selling Amazon to completely different international locations
• And extra…

Doug additionally mentions the significance of diversifying visitors and income sources to mitigate dangers.

And he shares ideas for bettering visibility and offering context to reinforce conversions, similar to utilizing the “mover and shaker” web page on Amazon to advertise well-liked merchandise.

The dialog additionally covers the subject of conversion charges and the varieties of call-to-action that may not solely assist ship visitors to Amazon but additionally hold you from getting penalized.

Plus, they get into restrictions on linking to Amazon in emails and the principles round utilizing pictures from Amazon on web sites.

Doug additionally highlights Amazon’s want to develop into different international locations and the way this brings alternatives for bloggers through higher fee charges for Associates in these markets.

Total, that is an optimistic look into the way forward for affiliate internet marketing.

You not solely get a complete overview of the Amazon Associates program and a forecast of the longer term. But in addition a lot of ideas concerning numerous facets similar to labeling necessities, fee charges, visitors focusing on, content material creation, and the challenges we face as associates.

Watch The Interview

Matters

• How he bought entry to an Amazon insider
• Amazon audits
• Suggestions for maximizing Associates’ earnings
• The significance of discovering product-market match
• Efficient CTAs
• Linking to a number of websites on a web page
• Amazon Associates hyperlinks in emails
• Phrases of Service questions they would not reply
• Affiliate disclaimer placement
• Associates vs. Influencer program
• Minimal necessities to use
• Click on attribution
• Alternative prices
• Optimism for the Associates Program
• Associates coaching alternatives
• And an entire lot extra…

Hyperlinks & Assets

transcript

Jared: All proper, welcome again to the Area of interest Pursuits podcast. My title is Jared Bauman and at the moment we’re joined by Doug Cunnington with Area of interest Web site Venture and the Doug Present. 

Doug: Welcome, Doug. Thanks, Jared. It is a pleasure to be right here, all the time pumped to meet up with you and thanks for having me on the present. 

Jared: Yeah, you understand, you are no stranger to the podcast.

I used to be trying again, you may not even notice this, you have been on a number of instances. You, so that you had been on first after we had been really counting episode numbers, you had been episode quantity 26. Thanks. 

Doug: 26? 

Jared: Yeah. Actually? Yeah. I needed to, I do know, I dig by way of the archives to search out this stuff. After which a pair years in the past, I do know you had been on speaking about some, some YouTube tasks you had been engaged on.

So yeah, so you have been on a few instances right here. That is not less than go to quantity three. 

Doug: Superior. Yeah. Yeah. These had been again within the early days. I need to say it should’ve been 9 years in the past or so. So I, I in all probability do not need to return and hearken to myself again then, but it surely’s on the market within the archive. Huh?

Jared: You will discover it. Anyone listening can discover it. I feel you had been speaking about flipping an internet site or one thing. I simply noticed the caption. I admit I did not return and pay attention, however you understand, you run a very fashionable podcast. I do know I hearken to it at any time when I can and whatnot. So I am actually trying ahead to having you on at the moment.

We’re speaking all about Amazon Influencer Program. I am so excited for the subjects and the agenda we put collectively. Earlier than we dive in although, many could have heard of you. Many will know you due to your podcast and the work you have carried out on this group. However why do not you give folks a backstory? In order that they do, you understand, anyone new or anyone who’s simply beginning to tune in, does not know who you’re.

You possibly can sort of catch folks up. 

Doug: So I bought began engaged on web sites again in 2013. I simply discovered the sensible passive revenue podcast sort of randomly. On the time I had a company job doing mission administration. I used to be a superb employee bee drone sort of individual, and it wasn’t that nice. I had slightly free time.

So I discovered Pat Flynn, listened to a handful of episodes, really discovered Spencer as one of the crucial inspiring visitors. So I began. You realize, trying out area of interest pursuits, the weblog and the podcast, and actually, actually dove in. And I used to be dabbling for a few years earlier than I bought laid off in 2015 from that company job, which ended up being actually a blessing in disguise.

And it gave me an opportunity. To attempt to take the facet hustles full time. Like lots of people had some, some huge successes after which some huge failures. And I used to be simply sort of figuring some issues out. We did issues slightly bit in a different way again in these days as issues adapt and alter lots of the hyperlink constructing practices from again within the day.

Did not have the longevity. So I had a pair points with Google algorithm updates and such, however finally I bought my footing finally began you understand, a couple of different blogs. I’ve offered a couple of websites. I. Began a podcast. I began placing extra stuff on YouTube and simply sort of layered up time and again.

And truly by way of that, by way of simply working on-line, I constructed relationships and gained some abilities. So I even have one other podcast within the private finance area as effectively. So I began in a single spot. Went on an enormous winding path and like, you achieve all these nice abilities simply from dabbling on the facet. In order that’s one huge takeaway.

I would like everybody, you understand, excellent at first, like, even when you do not know what you are doing, you are simply making an attempt to determine a couple of issues. You may achieve abilities. Hopefully. Increase your community as effectively and tasks and alternatives will pop up sooner or later for you. You realize, 

Jared: I, I used to be telling Spencer this a very long time in the past, however I feel the very first time I heard about area of interest pursuits was from that exact same interview you referenced on sensible passive revenue.

Oh, wow. Yeah. And so I began following the podcast at that time. And to your level, you simply by no means know what alternatives are going to develop right here. I’m working with Spencer and internet hosting it many, a few years later, 

Doug: proper? Yeah. Yeah. And that is a decade later, you understand, you by no means know what is going on to pop up and what relationships might result in different introductions or something like that.

Jared: Nicely, I, you understand, you sort of set the stage completely for what we’re speaking about at the moment. And the, what I imply by that’s a lot has modified and can proceed to alter and evolve on this world. We dwell on this facet hustle web site constructing affiliate internet marketing world. Prime of the checklist when it comes to what has modified over time is the Amazon influencers program.

I’d say I do not need to bury the lead right here, so I am simply going to maintain it very, very excessive degree after which we’re going to get into it. However the backside line is that this program might be the most well-liked affiliate marketer program that there’s. And doubtless additionally one of the crucial chagrined or irritating applications for affiliate entrepreneurs.

It has lots of animosity tied to it. It has lots of frustration tied to it. And but it actually provides so many individuals so many alternatives to earn cash on-line. So. With that being mentioned, you bought to interview any individual from Amazon, which is virtually like entering into Fort Knox. Nobody talks to anybody inside Amazon and we get to select your mind at the moment on what they instructed you, what you discovered and issues that we are able to achieve from that dialog.

Earlier than I begin asking you questions, why do not you simply inform us about this? How you bought this, what occurred, like, give us, sort of set the scene 

Doug: right here. Positive. And fast semantic correction. So, the Amazon Influencer Program is a factor, and the Associates Program is usually what we’re speaking about. It is actually the identical program, it is simply focused.

Completely different folks, a special market. So the associates program is usually what we’re speaking about. Amazon affiliate, you will have a weblog, you understand, normally that is, that is form of this state of affairs. And I did I 

Jared: say influencer? It is as a result of I simply got here off the again of three interviews concerning the influencer program, man.

So thanks for the correction. You are proper. We’re, we’re speaking concerning the associates program. I feel influencer would possibly make its manner in there slightly bit, however you are proper. The bedrock of what we had been speaking about final decade is associates. And I have to get my head out of the influencer interviews I have been doing for the final three, thrice.

Doug: Nicely, it is very fashionable and they’re, I imply, they, they go hand in hand, prefer it’s actually the identical program. It is only a advertising and marketing label. So, so again to your query, how did this occur? So I bought an electronic mail from considered one of my listeners. He is been an awesome supporter of just like the YouTube channel and we have exchanged emails quite a bit over the previous six years or so, and he.

Made contact with I suppose somebody who runs a advertising and marketing company. So he met him at some convention years again. This marketer Dean, which I feel we might in all probability hyperlink as much as Dean in the event you suppose it is, it is related for listeners and such, however mainly Dean made contact with somebody at Amazon by way of his community one way or the other or one other at Amazon within the associates program they usually had been speaking.

And mainly, I feel Dean proposed to sort of get on the market, like speak to your associates. There’s sort of a foul fame. Such as you mentioned, Jared, like we do not hear a lot. If somebody will get, will get an electronic mail from Amazon associates and it says you are doing one thing fallacious, there is not any one you may ask. You haven’t any recourse.

You possibly can’t get clarification. Should you ship proof to them like. On the contrary, exhibiting that you’re not violating something. You do not know the place it goes. You there is not any dialog, proper? So it is sort of unhealthy in that sense. And I imply, there, there are professionals and cons with this system, however that piece of it doesn’t make any of us associates really feel good and it represents an enormous quantity of danger.

For instance, for example I’ve a weblog. I have been engaged on it for a number of years. I am making six figures a yr. I am supporting my household. I get an electronic mail that my. My websites are going to be audited. I am freaking out. I, I do not know what is going on to occur. I do know concerning the fame. I do know if I submit a ton of data, I’ll not, I may not get any reply again.

I really went by way of an audit within the state of affairs, that form of state of affairs, and you understand, you, you get an electronic mail on a Sunday night time on the time you will have 5 days to answer again. And, you understand, I am, I am shedding it slightly bit. I will, I will hold it PG, however I used to be freaking out. Every thing labored out high quality. I am excellent at documentation.

So I used to be capable of ship them what they wanted and have put collectively like templates to assist folks try this form of factor. So anyway, Dean hooked this up as a result of I’ve lots of, I suppose, good relationships with my viewers. I all the time reply again to emails. I’ve. I put out lots of content material, and I am usually, I feel folks know that I am genuine.

If I do not like a product, I will say that I do not like a product. I am not pushing issues that I, I do not like. I am not making an attempt to advertise something bizarre. Proper? So. Dean chatted with me and I feel there have been lots of people on his checklist like a couple of dozen And perhaps my straight shooter perspective like lower by way of the combo slightly bit and I used to be like I do not care if I speak to them.

I do not want something from amazon. So perhaps that helped and likewise i am an expert So I do have the background within the company world so I can Navigate and perceive you should not piss sure folks off proper? So like amazon. Yep. Yep. So I used to be like Should you want me to, you understand, function in a sure manner and meet some deadlines, I can try this sort of stuff.

So Dean bought again to me and mentioned, Hey, it’ll work out. We’re going to have the ability to do the interview and I will pause right here. However that is how. That is the way it all took place, simply placing myself on the market for a number of years. After which lastly, I imply, the opposite those that I do know that did the interview, Mark and Gail at Authority Hacker, which I feel they’ve a a lot larger model.

They’ve a a lot, I imply, they’re, they’re sensible. They do an awesome podcast. All of the stuff they do is implausible. So I feel, you understand, if I used to be the opposite individual that was capable of interview them, I am like, how did I find yourself right here? Imposter syndrome actually kicked in, you understand, 

Jared: I feel it is nice. And I feel to your level, I am actually glad, you understand, you are one of many ones who bought to do an interview with it since you do lower to the purpose and, and, and, or lower to the chase, get to the purpose, however you do get authenticity out of individuals that you simply carry in your podcast.

However anyone query earlier than we drive it, dive into a few of the particulars you discovered, like every purpose why this got here collectively now, I imply, I might simply lean in and really feel prefer it for thus many causes with all of the AI stuff that is popping out with, with all of the stuff that is altering in on-line search and on-line shopping for patterns that perhaps There might be reasoning behind that, however do you’re feeling like I am stretching by saying that like, why, why now, in spite of everything these years of getting a profitable associates program, are we getting slightly little bit of entry?

Doug: Pure hypothesis on my half. The gentleman that I talked to, Mark Keeney, he was nice. I chatted with him slightly bit beforehand, slightly bit afterwards, and I’d have a beer with him. He appeared like a superb dude. He mentioned he has been within the position. For 2 to a few years or so. And that is the pure hypothesis half.

Plenty of instances when there’s new management, you get some some new power, new initiatives like, Hey, we have not tried this shortly. Why do not we go attempt it? Mark, why do not you go work out how to do that? So I feel it might have been that. Simply perhaps a brand new concept from some management behind the scenes.

Possibly not even Mark, proper? So I am unsure like the place he he falls within the hierarchy the opposite hypothesis proper which some folks emailed me From the viewers they usually had been like, oh, perhaps Amazon’s shedding lots of market share Possibly issues are altering they usually actually need the associates to step up now that I’ve I don’t know Now the opposite half which we’ll get into I feel A number of the questions that had been requested and a few of the questions that weren’t requested.

The, a few of the questions that had been on the checklist that I did ask about had been about Prime Day. And, you understand, that is come and gone by the point this goes out. I solely had a pair weeks to do the interview and publish it. And I feel they wished to do some promotion for Prime Day. In order that, I feel, particularly, you understand, this time in the summertime.

There have been some prime day concepts about it. Yeah, 

Jared: and that is sensible. Like you understand, oftentimes, you understand, you will sort of do a rollout launch to construct hype round one thing. And it is a good level. Like, as we dive into a few of these particulars I will say it for you. I do know you are snug saying it, however you had been considerably, I do not need to say restricted, however there was sort of questions that had been authorized to ask and questions that you simply, that they weren’t going to the touch.

So I would ask you some questions, and as I love to do, I wish to sort of drill in on right here. So, in the event you, in the event you really feel like you possibly can’t reply it, simply say it. Or, and to your level, in the event you really feel such as you simply need to speculate a bit, like, we might love to listen to your insights, since you’ve been on this business for lengthy sufficient, and you probably did have entry to interview him, and be at liberty to only say, you understand, he did not say this, however here is what I sort of really feel.

So, you understand, we are able to sort of navigate by way of these questions, however I will attempt to ask you the questions I feel lots of the listeners are going to have. Now we have an awesome agenda. We will get into the way you earn cash. Like a few of these nuances we do not perceive. I see lots of phrases of service subjects we are able to speak about right here on our agenda.

Localization hyperlinks, completely different international locations, all these items. However earlier than we get into all that, let’s speak by way of, what did you study ideas and methods for methods to, methods to. How do you earn essentially the most cash on Amazon Associates? Right here I am going once more. How do you, what are some ideas you discovered on only a common day on Amazon Associates and methods to maximize your incomes potential?

Doug: So I feel it’s going to be very straight forward, simple, like the obvious reply, sadly, however you need to have the best visitors in your web site. It is advisable to have the product market match. So even in the event you’re getting a ton of visitors, However they’re searching for one thing else, then you definitely’re not going to transform that effectively.

So it is actually vital to have the best key phrases, perhaps write within the correct model for that particular viewers and actually perceive what they want. So it is actually, you understand, zooming out slightly bit and serious about simply advertising and marketing normally. And it does not even matter that it occurs to be on, you understand, Amazon affiliate program, proper?

You must attempt to have the best product for the market or it is simply not going to work out. So once more, the obvious factor, however when folks come to me, and I am positive whenever you advise folks, Jared, it is like, sure, so that you get lots of visitors. So what is going on on? The place is that this visitors coming from? What key phrases are pulling it in?

If it occurs to be, you understand, another sort of visitors, you need to actually take into consideration. Why they’re coming to the location. So that’s the, the primary factor, palms down, you understand, another stuff is having once more, apparent prime quality content material. So have pictures as a lot as doable. You must have like firsthand account for no matter it’s you are reviewing.

Should you, if you do not have that chance, you need to do your finest to analysis and perhaps analysis those that. Do you will have firsthand opera, a possibility to carry these merchandise and truly use them in slightly hack to, you understand, get round it. If you do not have the product and perhaps there’s not lots of evaluations, there are evaluations on Amazon.

So you may learn by way of that sort of content material and truly tying it along with some AI subjects. You possibly can in all probability use AI to kind by way of all of the mess of those completely different evaluations and Get a fairly good concept of what these merchandise are like to make use of. 

Jared: Let’s speak about conversion charge. And once more, I do not know in the event you guys had been capable of get into it, however there’s all the time been some confusion.

And I’ve heard about folks in audits getting caught up in the best way that they are telling folks to go to Amazon to purchase the product. So we’d name that the anchor textual content you employ within the hyperlink to Amazon, the decision to motion you employ. Now one factor that I do know is you possibly can’t refer to cost. Until one way or the other you are pulling that dynamically by way of their API.

Now, simply to clarify, you do not need to say it is 20 as a result of the value fluctuates on Amazon generally each, like, quarter-hour, proper? So they do not need you doing that. So you possibly can’t say, you understand, 20 on Amazon, click on right here. However did you get any insights whether or not they particularly talked about it and even simply in what you have seen in your expertise when it comes to what sort of name to motion can we use to get folks to go over to Amazon from our weblog posts?

Doug: So we did not get into these particulars Nevertheless, one of many ones that I do advocate is simply to examine the value on Amazon In order that may be very efficient there’s some curiosity in-built and it retains you away from itemizing any costs or something like that and You should use Varied instruments to drag the precise worth. I feel inside the final 24 hours through the Amazon promoting API, which is ok.

So there’s lots of instruments that do it. The the opposite factor barely associated, and you may pull me again on monitor right here in a second, however one factor that I did need to cowl that they confirmed is you possibly can checklist different retailers on the identical web page.

So yeah, That was one factor that, which was sort of obscure prior to now. So I will, I will clarify what I am speaking about and you have in all probability seen it on the market for just like the wire cutter or different huge websites, however you will have a hyperlink to go to Amazon, perhaps Walmart, perhaps goal, perhaps a Zappos or no matter, another retailer, and it was all the time slightly bit unclear whether or not or not you may try this.

As a result of. Amazon has some fairly strict guidelines about the place you may hyperlink whenever you’re utilizing quote Amazon belongings, which might be like a picture from the Amazon promoting API and different issues that you simply is perhaps utilizing from Amazon. So. They confirmed, sure, you possibly can really hyperlink to different retailers and that’s okay.

They referenced the truth that Google says {that a} web site proprietor ought to give the customer a selection and present some choices. In order that, that’s okay. I will attempt to circle again to the, the query about you understand, what anchor textual content, I feel usually you need to set the best expectation. So Mark did point out to, you understand, not have any sort of like, I suppose hidden hyperlinks, proper?

Like you do not, you do not need to have, there is a particular phrase for it, which is escaping me, however you do not need to have a hyperlink that’s hidden. So perhaps area. com slash one thing humorous. Cloaking. Yeah. So you do not need to cloak any hyperlinks. You need to set the expectation, proper? So once more, I do not need anybody to, to click on someplace and never know the place they are going and find yourself someplace they do not need to be.

So I all the time say like, go examine evaluations, examine costs on Amazon. These are fairly good. Do you will have a selected go to for, to your anchor textual content? I 

Jared: do examine worth on Amazon. I, now we have we, at instances prior to now, we have gone like examine black Friday worth on Amazon. However to your level, like we have all the time tried to stability the curiosity of like.

Hey, go click on as a result of it is the best way the cookie works proper like and and we’ll get into it However the best way that you understand and to is so good that and

so worthwhile whenever you’re an Amazon Affiliate as a result of something they purchase for the subsequent I feel

24 hours You get a fee on which is, which is profitable. So create an intrigue by getting them to go to Amazon. However but you are precisely proper. Like I’ve all the time held by the concept that if I do not placed on Amazon on the finish of that, that is perhaps one thing they have a look at slightly bit curiously, proper? Like they need to see that you’re telling those that they will Amazon to take a look at that product.

I am glad you clarified as a result of that could be a level of confusion going to what you sort of went the rabbit gap you went down, which is basically good. Google has mentioned within the final yr to 2 years. In an ideal world, you should have a number of choices for folks. And then you definitely go have a look at Amazon phrases of service and you are like who, who do I observe 

Doug: right here?

Proper. Yep. And I used to be going to say, I’ve had conversations with you understand, numerous folks, however I am pondering of Jesse lakes over a genius hyperlink they usually have selection pages pages over a genius hyperlink. Are you aware of the selection? We have had Jesse on a yr or two in the past. Yeah. Nice. And for those that do not know, they’ve this arrange over at Geniuslink and mainly you possibly can tie your account to completely different retailers, to your associates program.

And basically it is a touchdown web page for a product. After which you do not have to construct all these items in your web site. You possibly can set all of it up on Geniuslink and it is a actually efficient manner for somebody to match costs and. The idea is correct. I have never seen the precise research, however mainly, if somebody is ready to verify that they’re getting the perfect worth by having these completely different choices, the conversion charge is definitely increased.

And I feel that’s in all probability one of many explanation why Amazon is like, Positive, that is nice. Individuals see that we are the lowest worth, they usually’re extra more likely to make that buy. You 

Jared: talked about that a few of it was centered round Prime Day and pushing Prime Day and Possibly I will ask you this one query on Prime Day and likewise sort of lump This autumn into it, proper?

Like, now we have this era. Procuring that takes place through the This autumn season the place folks are inclined to spend extra and conversion charges are typically increased Prime day might perhaps be considerably synonymous as effectively with that Like what did you study when it comes to something fascinating to concentrate on? Throughout these intervals of the yr, 

Doug: the largest factor was the quote mover and shaker web page, and people are merchandise which can be promoting quite a bit.

I feel within the earlier 24 hours, like they’re, they’re simply transferring lots of these rankings are bettering. So You possibly can see that I imagine on affiliate central in the event you observe the hyperlink and you’ll see what’s transferring rapidly after which you possibly can take a look there. So the thought being, you may discover out what’s sizzling after which sort of publish hyperlinks or extra content material round that and promote these extra closely for me particularly.

And this matches each for prime day and for the retail season is I am, I am not particularly lazy, however I do not like, I do not like doing that sort of stuff. There’s like a, a false sense of urgency and to your level earlier than Jared, it is like. You get folks to Amazon, they will purchase some stuff, proper? Like they need to purchase one thing.

They’ve all their account information in there. They may do one click on buy. They by chance might purchase one thing on their telephone, like with one click on. So. If I simply get them to Amazon, that is nice. I is perhaps leaving, you understand, some cash on the desk by not particularly optimizing, however once more, it is form of a, for my part, a little bit of a false sense of urgency, particularly across the prime day time interval, you may arrange stuff forward of time, proper?

In January, you possibly can. Have your prime particular days go forward and publish it, get it on the market, get it listed. Should you’re really going to get some you understand, search visitors, however yeah, I I did not achieve any, you understand, large insights and even with the mover and shaker web page, I am not going to do something completely different.

I am making an attempt to take a while off over the summer season, you understand, 

Jared: I do know folks with. A major quantity of, say, direct visitors, like branded visitors or visitors to your property web page. I’ve heard of somebody who’s put like a hyperlink of their menu that claims Prime Day Specials they usually push that up into the menu on Prime Day or Vacation Specials or no matter they name it after which that is led to a measurable distinction.

Plenty of us, although, we rank for very lengthy tail phrases that result in direct pages the place persons are searching for a selected product. And so, it sort of feels such as you’re wedging it in to be like, Hey, I do know you are right here searching for the the perfect ballpoint pen for you understand, for for, for journey, however when you’re right here, the, this, this vacuum is on sale at the moment.

Doug: Proper? Yeah. Yeah. You are going to love this vacuum. Nicely, to really to tie it in slightly bit with another concepts. Should you do have an electronic mail checklist, that may be good. Proper? Proper. You possibly can ship them over to that specials web page and clearly you may use a headline once more. I do not need to mislead anybody. I, even when it is a extra.

You realize, boring headline, you understand, prime offers, like folks know what they will get and you may simply lead them over to that web page. And perhaps, I imply, in the event that they open that electronic mail, they’re seeking to purchase some stuff, proper? Like they’re like, I do not know what I will purchase, however perhaps in the event you level me in the best route, I’ll.

So once more, the secret is rather like. Get them over, get them over to Amazon. Now, I feel we could speak about this in the event you, in the event you do know your viewers fairly effectively, and it is pretty niched down, then you will have a better probability of like incomes slightly bit extra by way of fee charges and such by sending them to the right class or a product that’s more likely to be a class that they will make different purchases in, which, you understand, maybe leads us to a different query.

Jared: Okay. I will ask the e-mail query now. That is good. Of us, you possibly can inform we’re simply, we bought lots of subjects right here and we’ll discover the best order as we go. So emailing, one other, one other plus one to begin an electronic mail checklist. However, you probably did speak about, and that is irritating I discover, any added readability on what we are able to and may’t hyperlink to.

To Amazon associates from an electronic mail. He sort of teased it proper there a couple of touchdown web page. What is the up to date phrase from Amazon on emailing out? And I might love to listen to any explanation why they land on no matter facet of the fence they land on. 

Doug: So I appeared this up within the transcript simply to verify I had this proper at the moment.

So you can’t, you can’t put affiliate hyperlinks in your emails. I feel I’ve seen some folks do it earlier than, and I feel they’ve gotten away with it, however you are not supposed to try this. You possibly can, nonetheless, ship folks to your weblog or no matter platform you are utilizing through electronic mail, and The principle purpose they cited was quote visibility, so it feels like they may not be capable to confirm the visitors.

That is my hypothesis portion. In order that they mentioned visibility. And you may watch the interview and examine that out. I feel they might, may not be capable to verify the place the visitors is coming from and that form of factor. So, they do not have visibility they usually, you understand, don’t need you to place hyperlinks and emails.

They’re high quality with you sending visitors to your principal platform or platforms. And Mark talked about that usually, of their opinion, since you’re capable of present extra context in your main platform, whether or not it is a weblog or perhaps a YouTube channel or one thing, the conversions will probably be higher, the folks could have a greater concept concerning the product that you simply’re.

Reviewing or speaking about, they usually’re extra more likely to make the acquisition. In order that, that was a common concept round it. However for my part, particularly as of late, you understand, newsletters are fairly well-liked. Proper. And generally folks put lots of content material of their electronic mail. Really, a pal of mine, he is a blogger.

He is blogged for a decade or so, and he sends out his full weblog put up within the electronic mail. And that is simply what he does. He does not need to, you understand, trouble folks to go click on on the hyperlink. Simply he’ll, he’ll learn the e-mail or he’ll learn an electronic mail weblog put up himself. So he is aware of that his viewers could be okay with that too.

So for my part, I feel it isn’t essentially. An excellent purpose, however yeah, these are the 

Jared: guidelines they usually’re the principles, you understand, and the way far you need to push them is as much as you. Clearly to some extent, we’re all all the time questioning a bit the place we’re and all that. However these are the principles. Yeah, the visibility is sensible.

I imply, I do not prefer it, however I suppose at any given time, Amazon can go to any considered one of your web sites that is referring them and see what it’s. Whereas I suppose they can not actually return and see an electronic mail that you simply despatched to confirm that it was Yeah. You realize, upright as much as par, however okay. Let’s slide from that into different phrases of service points that you simply bought readability on.

I do have a bunch of questions associated to phrases of service once more, whether or not you possibly can reply from what Mark mentioned or extrapolate primarily based on what Mark mentioned. However I will allow you to sort of kick it off. Like what different phrases of service subjects did you guys get into? 

Doug: Let’s have a look at one. Really, I will begin with some stuff that we did not get into and perhaps that’ll set off set off my reminiscence and one other time for slightly detour right here.

So we bought questions from the viewers. So I despatched a couple of emails out and I requested my viewers to submit questions. It went to a Google type. After which Amazon sorted by way of the questions. I imagine they’d some issues that they did need to speak about. Like I mentioned, Prime Day, a pair different objects. And lots of the questions that I wished to be answered weren’t on the checklist.

The opposite factor whenever you cope with a big firm, it goes by way of authorized, proper? So these questions had been filtered by way of with the group, with Mark’s group, most definitely, after which it went to authorized they usually, they checked over it too. After which I feel it went to a different set. One other group to be authorized, perhaps advertising and marketing, however there have been, it was lots of filters to undergo.

Yeah. Earlier than the interview, we had slightly chat they usually mentioned, listed below are the inquiries to ask and no, no observe up questions. Like simply ask these questions. And as you understand, Jared, the observe up questions, effectively, that is the place the magic is. Oh yeah. So I couldn’t, my palms had been tied and I knew that was a part of the deal, proper?

In order that was high quality with me. It was a superb alternative. There have been a few issues I discovered, a few good questions, however that’s, that is the deal, proper? Like I need to know some issues that I wished to know the picture utilization, proper? So folks. Get busted on this usually. Generally they’re going to obtain a picture from Amazon after which add it to their web site and use that, which isn’t technically allowed.

You are not supposed to try this. You are supposed to make use of the Amazon promoting API and, you understand, get the picture that manner. And there is a handful of different guidelines like that, the place it does not fairly make sense. There’s in all probability some authorized purpose or another, you understand, FTC sort regulation the place there is a purpose.

That it’s a must to do issues a sure manner. However from our perspective, it is identical to, why do we have to do it that manner? It looks like a a lot more durable factor to cope with. The opposite huge query that many individuals had was round simply the fee charges. And. In 2017, we had a giant fee charge change. It went decrease in 2020 deal and it prices lots of people, some huge cash.

Humorous factor, proper? Throughout COVID. Yeah. Yeah. Proper. Throughout COVID. In, in each, each situations, I really was like promoting a web site within the negotiation timeframe. So it was like, Oh no, that is, this prices an entire lot of cash. 

Jared: You needed to like mainly change your, your projected mannequin, which completely hit your, yeah, your, your take residence.

Doug: Yeah. Each was like a six determine subject that popped up, however you understand, you simply have to maneuver ahead. However so there are lots of questions on that and you understand, these weren’t on, on the checklist. So these, these did not make it by way of. And I will, I will pause right here. Do you will have any observe ups on, on these issues or?

Jared: I’ve one huge query. I hope lots of people share this query. I, I feel they do as a result of I hear it talked about quite a bit and it is the acute ambiguity round how distinguished we have to label our hyperlinks as affiliate hyperlinks. I feel in the event you learn the phrases of service verbatim, you, like, they mainly say like each, appropriate me if I am fallacious right here I did attempt to discover this earlier than this interview, but it surely’s fairly lengthy, however the verbatim that I’ve, I’ve learn prior to now is that you should establish each hyperlink that goes to Amazon and they should know they will Amazon.

Now what do lots of us do? Plenty of us will put on the prime, perhaps sidebar, perhaps backside, Hey, a few of these hyperlinks are going to go are for an affiliate product and I make a fee they usually really let you know what they need you to make use of. And so a few questions that come out of this, like how distinguished do you suppose or do they suppose in the event that they touched on it, we have to be with that’s up within the prime and the underside adequate.

After which the second observe up query could be lots of people like to alter that. You realize, you will see folks say like, in the event you love me, help me by shopping for, you understand, and I make slightly cash. Or. You realize, that is I do not become profitable except you purchase from my hyperlinks, that are affiliate like, so that they’ll change it a bit to be sort of, you understand, cute or enjoyable or extra direct.

Is that allowed? Like, so sort of navigating into this concept of disclosures and the way it may be very cryptic and complicated, particularly whenever you get into an audit state of affairs by how clear it’s a must to be and the way distinguished that must be displayed. 

Doug: We didn’t get into that. These are all nice questions. I do know.

In the previous few years, Amazon Associates did present us with the precise verbiage for that line. And I feel as a result of they’ve given us that, it is in quotes, use that. I feel, that is my opinion, that is leisure, not authorized recommendation or something. Seek the advice of your personal skilled, proper? All that stuff. I feel in the event you wished to place a few of your personal character.

Close to that disclaimer. I feel that is nice. I feel you do have to put it on the prime as a result of we do not know, you understand, if somebody’s on their telephone or one thing and you’ve got, you place the disclaimer within the sidebar, they might by no means see that that is buried on the backside. So I feel you need to put it on the prime.

The opposite half is I do not know if it’s a must to put it subsequent to each single. Hyperlink proper with our anchor textual content that we described earlier than we mentioned hey, that is going to Amazon In order that’s fairly clear. And we additionally mentioned hey, we’re an affiliate on the prime. So if somebody’s Scrolled by way of they need to have seen that I do not know if that may cross an audit once I had an audit a couple of years in the past It was okay, and that, that labored out high quality.

Auditors are folks, and perhaps the principles have modified, so I, I do not know, however I feel that’s in all probability, most definitely accepted, and you do not be aware each single hyperlink. That might be… A horrible consumer expertise, sort of just like the cookie the cookie acceptance that now we have to have on all of the web sites now, which is simply dumb 

Jared: for my part, proper?

And also you’re so uninterested in simply saying, sure, I simply settle for all, you understand, and sort of simply give me what I would like. Time for a fast Jared story. I had an audit a few years in the past. And to your level, nineteenth.

Oh no. So we needed to have all of it cleaned up by Christmas Eve. 

Doug: Good 

Jared: grief. And so, I imply, my enterprise accomplice and I actually bought it carried out at like 6 o’clock on Christmas Eve. Man. And resubmitted. And oh, I used to be so… Each nervous and annoyed however what we did is precisely that, you understand, we made positive that the, the, each hyperlink was clear about what we had been calling to take motion to, to Amazon, put the disclaimer on the prime, precise verbiage that they wished.

We did cross the audit simply high quality. Doesn’t suggest that you’ll. Doesn’t suggest that that is precisely what to do. Doesn’t suggest that that is precisely the playbook, however only one fast. Story about an audit and, and that labored out all proper. So, however I, we had been nonetheless very nervous questioning if we, we had been doing it correctly, you understand?

Doug: After which how lengthy did it take to listen to again and what was the response electronic mail? Do you do not forget that? 

Jared: We did not get a response electronic mail. All I do know is at some point between Christmas and New Yr’s, I logged into the account and the like warning banner on the prime had disappeared. And I used to be like, ah, I feel, I, I suppose effectively, I nonetheless have an account.

I suppose we’re good and simply by no means heard anything 

Doug: of it, man. I feel it took, it was like two weeks for me they usually really replied again, but it surely was a one sentence electronic mail. Thanks for the knowledge. And that is it. You are good. So, yep. 

Jared: Loopy. In any case. Okay, good. Nicely, thanks for strolling on that highway. And I do suppose your insights are good.

And the larger level is like, you bought to take these items critically. If you’re incomes revenue from Amazon associates and you have to sort of, you understand, perform a little little bit of homework, like you do not need to be, it is one factor to get caught up in an audit and have issues that develop from that as a result of you decided on the way you need to strategy it.

And that is why it is one other factor to get caught in all that since you simply did not take note of it. Proper? Like that is extra irritating. I really feel like, so take note of it, do what you need, do what you want, however not less than be told concerning the selections you are making. Some other phrases of service, stuff you did study or that you simply wished to cowl earlier than we sort of transfer on to the subsequent, the subsequent, the subsequent title or the subsequent portion?

Doug: Nothing that jumps out. If, if I bear in mind one thing in a minute, I will, I will return to it. Excellent. Excellent. 

Jared: I tripped over myself earlier. We talked about influencer program and affiliate program and. They aren’t the identical. Though, to be truthful, now that I am within the influencer program, you log into the identical place and also you look, the dashboards are all intermixed and intermingled.

So it is extremely complicated and I simply bought the again. However nonetheless, are you able to inform us the variations, not less than out of your perspective, from any readability you gained and issues like qualifying variations, who it is best for pay charges, like let’s sort of navigate into all that. Okay. So 

Doug: appropriate me once I make a mistake right here, Jared, since you have been speaking concerning the influencer program quite a bit right here these days, however largely it’s the similar program.

It is simply, you understand, influencers are usually going to be on the social media facet. So it provides folks on Instagram, TikTok, YouTube, shorts, et cetera, a spot. To earn cash a solution to earn cash through the Amazon affiliate program and the fee charges are the identical So it is the identical fee charge on the associates program within the influencer program so far as you understand The associates I feel I discussed earlier than, you understand blogs YouTube that is sort of Typically who that is focused at however as a result of it is basically the identical program then it is the identical deal And I forgot the remainder of the query.

Sorry. 

Jared: Qualifying. Yeah. Qualifying. I imply, I feel that is a giant distinction there and I feel lots of people. Who’re new would have questions on qualifying, but additionally is that going to alter sooner or later? Are we I’ve heard lots of people nervous about qualifying for Amazon associates turning into completely different.

Okay? 

Doug: So I really am not an knowledgeable in that space I do know for the associates program in case you have a weblog and that is one thing Mark really talked about in case you have a weblog It is good to or in the event you’re beginning a weblog It is good to have already got some visitors have already got an viewers there earlier than you be a part of up Within the associates program, that is what I’ve suggested for a number of years.

And I, for my part, I feel in the event you’re getting, you understand, 15 to twenty guests per day. To a product associated piece of content material, you’re good to go forward and apply. You may have entry to the location stripe and to your particular hyperlinks to ship folks to Amazon and you will be in good condition. With 15 to twenty guests per day, you need to make a pair gross sales each few days, one thing like that.

So you will be in good condition. So far as the influencer program, I am unsure the minimal variety of like followers or no matter that you simply want. So Jared, I am positive you may fill me in there. 

Jared: It is not printed, however from the interviews I’ve carried out of individuals within the final couple of weeks, it is mainly someplace between a thousand to 10, 000 followers, but it surely’s additionally appears to be primarily based on engagement.

So like in case you have extra followers and fewer engagement or much less followers and extra engagement, after which it is by way of 4 platforms Fb, Instagram, Twitter, and no Tik TOK. I am really taking a look at their web page and I do not suppose Twitter’s allowed anymore. I feel Tik TOK, Instagram, Fb, and YouTube.

So I do know I bought, I bought certified with a YouTube account that had about 9, 000 followers, but additionally are subscribers, however fairly good engagement on that platform. Received it. 

Doug: And that, I used to be going to say, and I’ve not utilized for the influencer program. I noticed that it was round for a very long time, however like I mentioned, I am fairly ignorant.

Total, I’ve talked to some folks which can be getting actually good traction. I imply, I feel it is sort of the early days there. So persons are producing quite a bit they usually’re getting a sort of that first mover benefit. 

Jared: I am really studying it right here. I imply, I do not know if that is. tremendous dwell or updated, but it surely says your social community web page or group have to be established with a substantive variety of natural followers or likes normally, not less than 500.

So I did not know that was printed. 

Doug: Okay. So 500, however okay. 

Jared: That truly is perhaps the minimal quantity, however perhaps a thousand to 10, 000 is sort of the extra, the vary they, they have an inclination to simply accept 

Doug: extra in. Gotcha. Fascinating. And that makes me take into consideration. You realize, simply how open and straightforward it’s to get into the associates program.

Typically simply have a weblog, like sort of have some stuff going. So I feel, you understand, 500 followers is nothing to sneeze at relying on the platform, however serious about how rapidly somebody can develop particularly on like some social media channels, like lots of people have the chance to advertise merchandise with the influencer program.

Jared: Like I began slightly YouTube channel. On the facet three or 4 months in the past, I feel I printed 5 movies prefer it’s not a giant precedence for me. And I’ve like 550 followers or subscribers. So it is doable in the event you put out some great things going again to what you mentioned. And I will learn it right here from the web page that I am on.

And I bear in mind this from once I utilized with Amazon Associates. You possibly can apply, however it’s a must to drive three certified gross sales inside 180 days. And so if you do not have lots of visitors to your web site, And you do not find yourself assembly that, you get rejected. I do not know what the reapplication course of seems to be like as of late.

However simply to the identical level, even in case you have visitors, but it surely’s not going to a web page the place persons are really seeking to purchase, that does not essentially imply you are going to get these three gross sales. However 180 days is a fairly lenient period of time. That is half a yr. 

Doug: Yep, and that is precisely it. You realize, in case you have lots of visitors going to a methods to article that’s, Not pushed for any sort of product perhaps attempt to put some Amazon hyperlinks on there But when it isn’t extremely related persons are not going to go there persons are not going to make that buy So it does have to be visitors going to merchandise Pushed piece of you understand piece of overview or one thing like that.

Jared: Okay. I’ve a few layered questions And I feel from the transcript, you guys did speak a bit about this, however perhaps not. And if, in the event you did not, I might love your opinion since you bought 10 plus years of doing this. And that is detailed now. So these of you who’re uninterested in excessive ranges, that is going to get into the weeds right here.

So if I, if any individual clicks on my affiliate hyperlink from my weblog put up they usually go they usually look they usually’re like, cool, Jared really useful that vacuum cleaner, that is superior. I simply, you understand, I simply need to get one other opinion. And they also return to the Google they usually have a look at one other article. They usually click on on it.

It is like, yep, Jared was proper. And this individual was proper. They each say this vacuum is the perfect I will purchase it. Who will get the fee? 

Doug: So we requested an identical query, but it surely was concerning the influencer program. So on this, on this state of affairs, I imagine it is the final. Person who despatched the the customer over to the opposite individual in my analogy, proper?

However i am not one hundred percent. Positive. Do you are you aware? Which one it’s? Okay, so I I do suppose it’s the final individual from a logical 

Jared: standpoint They don’t seem to be paying double fee. We sort of know that proper? 

Doug: Yeah. Yeah. They’d, they’d by no means try this. 

Jared: We are able to safely. We are able to safely say that. 

Doug: Yeah. They don’t seem to be, they don’t seem to be going to pay us each.

So from a, once more, a logical perspective, if I am searching for a product and I am not fairly satisfied and I discover one other overview that does persuade me, it is sensible to me that the final referral ought to get the credit score, however I do not know one hundred percent what Amazon associates does with that state of affairs. 

Jared: Within the Influencer Program, is it completely different, or was your query extra, you mentioned your query was extra about Influencer Program, what did it, what was what did you study from 

Doug: that?

On this case, somebody goes to your weblog, they usually land on the product element web page. So that you despatched them there, you are, you cookied them, proper? There’s a video by an Amazon Influencer on that product element web page, they usually watch the video. So. If I understood accurately, effectively, earlier than I reply, do you need to guess which one it’s?

Jared: I will guess the influencer 

Doug: will get the credit score. If I understood accurately, it is the other. It is the one who despatched the visitors there. Okay. 

Jared: Okay. That is encouraging for bloggers. 

Doug: Yep. So except I misunderstood, I used to be going to say I will have to return and browse my very own transcript to verify, however Once more, it sort of, it sort of is sensible.

Just like the, the customer was despatched to Amazon by your weblog and the, the influencer, that video was simply there anyway. Yeah. So, nonetheless, my earlier logic of just like the, the ultimate. The ultimate push to really buy. I can see an argument both manner, however I imply, Mark even talked about within the interview that this can be a little bit of a logic downside, they may put it in like faculty admission assessments or one thing like that.

Jared: I get it. I imply, we assist come at my advertising and marketing company. We assist corporations arrange their attribution fashions and say a Google analytics or a CRM system. And considered one of my first questions for a model is, effectively, and we name it first click on or final click on attribution, proper? Like for example we get a gaggle of a gaggle of groups collectively in a, in a bigger scale enterprise.

And I give them a state of affairs. I say, Hey. So any individual who goes on to purchase. They began by clicking on a Instagram put up that the social media group created. Then they began following the social media account they usually noticed a weblog put up that was printed. They went over to the web site. They learn that weblog put up.

After which they got here again they bought your electronic mail checklist reason behind freebie. After which they got here again and bought down the highway due to that freebie. Does the social media group get the credit score? Does the natural group get the credit score? Does the gross sales group get the credit score? Who will get the credit score? Who will get the attribution right here?

They usually all have a look at it. More often than not they’re like. All of us get the credit score. It is like, effectively, you possibly can’t have that. I get the conundrum that an Amazon could be in there. So it is 

Doug: that is, that is robust. What do, what do these groups normally determine? Do they kind it out primarily based on some logic or is it, it all the time will get slightly fuzzy, 

Jared: proper?

It does get fuzzy. I’ll say that. And I, my pattern dimension may be very small in comparison with massive companies, but when I had been to love be very common, more often than not corporations are extra keen to push attribution credit score additional, additional in direction of the entrance of the funnel, as a result of usually talking, I feel most companies these days are extra possible, and these are the main points of the questions we get into or the solutions, however like they’re extra possible to provide credit score.

The, the, the tiebreaker of the advantage of the doubt to the group that bought in entrance of that lengthy, that eventual buyer first. 

Doug: And that is sensible from, effectively, simply from a logic standpoint, the, the lead would by no means have seen something down the pipeline. If the highest of the funnel wasn’t working correctly. 

Jared: And I heard one CEO say it, say it very effectively.

He was like, effectively, what’s more durable. If I used to be simply being very black and white, standing out in a sea of crowded noise on social media. Or changing a lead that was already fairly heat to start with. Proper. You realize, and he is like, Look, if I hand you a lead that is already been nurtured by way of social media, weblog content material, and electronic mail content material, I hope you are going to shut that.

However getting one thing to face out in a sea of infinite scrolling appears more durable to me. And, you understand, that is simply his perspective, that of one of many CEOs, however I believed that was an fascinating solution to sort of summarize it. Okay, so we do not have a ton of readability. On the affiliate program, however I feel that in the event you’re, in the event you’re, in case you are anxious about that, only one reminder as you suppose by way of it and this, this, this was a change of coronary heart.

I needed to have over the primary couple of years of running a blog like I, you are used to, like, in the event you’re writing a weblog put up about that vacuum cleaner, you are used to making an attempt to get folks to go purchase that vacuum cleaner. However in case you are, and by the best way, in the event you’re a an affiliate for Bissell, that is in all probability the best strategy.

You need to promote a Bissell vacuum cleaner, you are writing an article on Bissell vacuum cleaners. It is advisable to get them over to the Bissell web page and have them convert. However with Amazon, and I might wish to get your perspective on this, that is why I am saying it. It is actually extra about simply get them over to Amazon with curiosity normally.

And both they’re going to purchase the Bissell they usually go purchase a shark, or they go purchase bathroom paper. That is sort of the, the, the extra the character of successful on Amazon. Can, are you able to sort of add any ideas and views to that? Something you have carried out over time to sort of shift your strategy whenever you’re referring?

The Amazon associates program versus different affiliate applications. 

Doug: I agree together with your premise and I will take it in a special route, a extra philosophical route. Oh. So that you had an awesome query about two bloggers that ship a lead over to Amazon. Who will get the credit score? After which we talked about an influencer versus a weblog who sends the visitors.

And my query is, are you going to do something in a different way? Primarily based on the reply to these questions, the reply might be not. You are simply making an attempt to get folks to Amazon, regardless of the guidelines are or what the principles are. And you will get credit score otherwise you will not get credit score, however actually you need essentially the most visitors.

You’d have good content material, get them over to Amazon and the philosophical portion. I had a pal, I’ve one other podcast and he was like, Doug, you appear very stoic. And I feel I, I did not notice it, however I feel, you understand, now we have these guidelines. I can get extra particulars about what is going on to occur in sure situations, however I am not really going to alter any of my actions primarily based on the reply.

So we are able to chase our tails round. It is a good query, Jared. However we might attempt to determine these very particular situations, however in the long term, it is a idiot’s errand. It does not matter what the reply is. We will do our, our duties for the day or for the yr, and we’ll transfer ahead. The opposite factor that does not matter is the selection that we did not make, proper?

So we, now we have like all these completely different selections, proper? We are able to. Publish extra content material. We are able to use AI to publish content material. We are able to get a bunch of backlinks and we’ll should sort of unfold it out. Like we do not have infinite power or assets to do every part. However you will make a selection and you’ll simply transfer ahead with it.

Like you possibly can hold analyzing and attempt to make the easiest determination, however you do not know, and when you make the choice, you possibly can’t do the choice. It’s important to take into consideration alternative prices. So once I have a look at my alternative prices to determine the solutions to these very particular questions, I notice.

Nicely, I am not going to make a special determination than not having that very detailed data. So that is the philosophical half. So I have a look at lots of issues that I might spend extra time on and I simply do not both as a result of it will not change my determination making course of or I do not discover it pleasing. In order that’s the opposite luxurious factor is like whenever you’re working your personal enterprise, you may decide what you need to work on and I do not need to create a job that I hate.

So. I decide issues that I need to work on or subjects that I need to dive deeper into due to some intrinsic sort of curiosity. In order that in all probability does not reply your query in any respect, however I wished to say that anyway. 

Jared: Nicely, no, I feel it does really. And to your level, and perhaps I will double down on it or go slightly additional.

Like if you wish to be the sort that will get extraordinarily detailed, the Amazon affiliate program in all probability is not the best one for you as a result of. You are going to discover that the majority of what you earn is considerably unaccountable for, prefer it’s a couple of common broad stroke perspective of sending visitors to Amazon and watching cash come out the underside.

Whereas if you wish to actually get into the finer factors of whether or not your button colour or whether or not your your textual content or your anchor textual content, your name to motion is, helps, like, in all probability higher suited on a special sort of program the place you get sure specifics you could, you possibly can sort of deep dive.

And if that is your character, that is the place you are at, or in the event you’re promoting a excessive ticket product that necessitates that form of factor. Most likely to that time, just like the associates program is not actually the perfect spot for 

Doug: that. Yep. And I really like different applications. In case you have like a, you understand, an awesome accomplice in an e commerce store and also you’re part of that associates program, you possibly can earn a lot increased percentages.

You could possibly have like a private relationship. I simply occurred to, you understand, get tousled within the associates program all these years in the past. And, you understand, it is nice. It is an awesome common. Associates program the place you do not have to get into all the main points. You will get into particulars in different areas and you’ll optimize a ton with, with Amazon by way of numerous you understand, you possibly can, folks can simply Google and discover guides on the market.

There’s tons of how to optimize, however in the event you get, I do not know, 5 or 6 issues, proper? Like 70%, 80%, proper. You are going to be simply high quality. And in the event you might spend, you understand, 200% extra time optimizing the little bit extra, and it’d get you slightly bit increased margin, however for me, it isn’t tremendous fascinating. In order that’s why that is why I simply sort of miss out on a few of the particulars.

And it really works for me. It is good. 

Jared: Let me ask you one query as we wrap up, as we carry it to a detailed. And you’ll take this whichever manner you need to go. And also you already do, in order that’s good. You’ll anyhow, whether or not you prefer it or not. It is like a 

Doug: politician. 

Jared: I do know, proper? Are you, after after speaking to Mark was his title you mentioned?

Mark. Yep. You talked to Mark. Are you extra excited concerning the Amazon Associates program, much less excited or feeling about the identical? 

Doug: Somewhat bit extra excited. I, I used to be blissful that they’re performing some outreach and making an attempt to get in entrance of, I imply, actually they’re prospects, proper? So accomplice with Amazon and, you understand, they’re working with us for a purpose.

And it has been a short time since they’ve carried out that form of, you understand, outreach and. Making an attempt to perhaps foster some group, a few issues that they talked about, you understand, the mover and shaker form of filter. So you possibly can see what’s promoting, however in addition they have a creator college, which I feel in all probability supplies, you understand, some data.

Additionally they have like a do’s and don’ts and a few FAQs, which these issues have sort of been round, however The final time that I attempted to take a look at a few of the academic materials from associates, it appeared prefer it was from 2008 or one thing like that. It was sort of. You could possibly inform it was written a very long time in the past.

So the truth that they’re making an attempt to perform a little bit extra is nice. And one factor we did not get into an excessive amount of, they’ve lots of completely different associates applications the world over. And a few of these applications have a lot increased fee charges. And, you understand, it is, it is no secret, Mark in all probability even talked about this, but it surely’s a knowledge pushed firm.

So. They usually know methods to run, they know methods to run a enterprise. In order that they’re making an attempt to get increased adoption for Amazon and different international locations. They’re making an attempt to get folks with blogs or different influencers to get folks over to Amazon to see like how good it might be. In order that they’re paying extra for these newer associates applications.

And I’ve interviewed a number of folks that they are over on a really new associates program. They usually’re making very excessive percentages so far as fee charge. Like, I do not, I do not bear in mind precisely what they’re, but it surely’s sort of prefer it was right here pre 2017. So these are on the market and I, you understand, in the event that they.

Proceed to attempt to get out in entrance of audiences. I feel it is a actually good signal that mentioned, I’ve all the time been one to advise for, you understand, variety in visitors, variety in income, and that does not change. So, you understand, Amazon’s on the market. They’re making an attempt to work with us and present that they care, which is nice.

It is higher than the other. That mentioned, 2017 and 2020, they dropped the fee charges arduous. There isn’t any assure that they will not do it once more. There was no indication that they will drop it or elevate it or something like that. Now we have seen, in the previous few years, Amazon elevating the fee charge for sure classes or intervals of time.

Promotionally, these sort of issues, yeah. Yep. And that is nice, proper? So you possibly can earn slightly bit extra. There isn’t any proof to point out that these are going to stay round. However my hunch as an individual that is aware of that they seem to be a knowledge pushed firm, they’re simply testing stuff. They’re testing issues continuously.

And if one thing works very well and it is worthwhile, they will hold doing it. And if it does not, they don’t seem to be going to do it once more. So whenever you see like little issues occurring. My guess is that they’re simply testing one thing to see the way it works out. So I am, I am constructive on the associates program. It is easy to get in there.

It is easy to begin incomes. Should you, when you form of mature alongside your you understand, facet hustle or, you understand, your skillset, hopefully you are getting much more visitors and it actually does scale up, I imply, you possibly can nonetheless make a ton of cash and help your self, help your loved ones with an Amazon.

Jared: Doug, thanks for approaching board. I imply, we sort of bought to get a window into what it seems to be wish to interview any individual from the Amazon Associates program with out having to interview any individual from the Amazon Associates program. I, I admire you approaching too. And like what we, what we bought out of it that you simply in all probability did not get to get out of it’s that I bought to ask you questions.

On what Mark mentioned, but additionally get your interpretation on what Mark mentioned. So we sort of bought each of the perfect of the perfect worlds there. So thanks for approaching board. The place can folks observe together with what you will have? We talked about your podcast and I will embody a hyperlink within the present notes. In the beginning, I did not point out this the outset and I ought to have.

I will embody a hyperlink to this particular podcast episode the place you probably did interview him. So folks can sort of go hearken to that immediately and if they need any added factors of readability about what precisely was mentioned, that may be the perfect spot to go get it. However the place can folks observe together with 

Doug: you? Thanks for having me.

At all times a pleasure. You will discover me. On the Doug present. In order that’s my podcast. I additionally am on YouTube. So it is just below Doug Cunnington. There’s lots of movies on what we talked about at the moment. So there’s search engine optimization stuff. There’s key phrase analysis associated content material. There’s area of interest web site associated content material. And I even have one other present referred to as mile excessive fi.

It is about private finance and monetary independence. One other considered one of my pursuits, fully completely different world. And it is sort of enjoyable to have like two reveals which can be fully a couple of of these episodes. Oh, thanks man. I admire it. You and Carl? Carl. Yeah. So some folks could have heard of Mr. Cash Mustache.

So he lives right here in the identical city as me and Carl is the co proprietor of the coworking area that Pete Adney, Mr. Cash Mustache owns. So I ended up sort of in a, in a sort of the hub of the monetary independence world. Yeah. It is sort of cool. 

Jared: Hearth 

Doug: group hub. Yeah. Yeah. Yeah. It is fairly cool. So yeah, folks can take a look at that sort of stuff.

Should you like audio, you may discover my reveals over on any podcast participant. And I, I do encourage folks to take a look at the episode that I did with Mark. And the humorous factor is, hopefully you have heard this primary, however you will be yelling at your podcast participant or no matter, like, Doug, why did not you ask a observe up query?

I wished to ask so many questions, however. My palms had been tied. I am, I am so glad they, they chatted with me and I solely had a couple of minutes, however a couple of people had been like, why, why was it so, so brief? Why did not you ask every other questions? And that is why 

Jared: you, you positively are a podcast host who positively leans into the second, the third query.

In order that should’ve been actually, you understand, like there’s some reveals some podcasts the place they’re, they’re very formulated forward of time. And yours is certainly not that. It’s extremely very like, let’s begin with a subject and let’s simply see the place it goes. So I can think about that was a problem, but it surely was, it was nice.

And so you probably did a superb job, you bought, you understand, you bought to cope with what it’s a must to cope with what you will have in entrance of you. You possibly can’t, you possibly can’t change a few of these issues. Nicely, Hey Doug, thanks for approaching. I imply that wasn’t, I feel quantity three. So we’ll simply see what quantity 4 occurs, but it surely was one other nice episode.

Thanks for being a contributor right here and we’ll get all that stuff within the present notes. If anyone has any questions, they’ll observe up there. 

Doug: Thanks man. Actually admire it.