Seems, the writing was the straightforward half.
What got here subsequent was a 3-year stop-and-start journey.
However as we speak, I’m excited to share Rita the Cheetah.
It’s a progress mindset guide for youths, advised in a enjoyable rhyming story.
The Inspiration 💡
Our then-kindergartner made up the title character: a vegetarian cheetah cub who ate glitter toast and had a tiger mother. 🐯
I believed it might be cool to show his creativity into a bit story we may placed on our shelf.
However story wants battle. What would the story be about?
Impressed by Side Hustle Show guest Matt Ralph’s Sam the Speedy Sloth (episode 450), I took the other strategy:
What was the factor
that her associates couldn’t know?
Effectively, the reality of it was
Rita was… SLOW!
A Completely different Form of Writing ✍️
Armed with my sluggish cheetah heroine, I put pen to paper … or cursor to Google Doc.
Rhyming animal poetry is kind of a break from my normal non-fiction work and e-newsletter and web site content material!
I keep in mind pondering again to the books our boys requested probably the most — and those I didn’t wish to gouge my eyes out studying for the fiftieth time.
Kids’s authors like Julia Donaldson, Andrea Beaty, and Mo Willems.
They’d a number of issues in widespread:
- Constant rhymes
- Humor
- An surprising twist or shock
So I attempted to be taught from the very best within the enterprise and apply a few of these parts.
In true facet hustle vogue, a great chunk of the textual content was drafted from a park bench whereas the youngsters had been on the playground.
In between dispersing snacks, I’d be counting syllables on my fingers and drafting the following stanza.
Enhancing was powerful. A few of my favourite strains didn’t make the ultimate reduce as a result of it was over the goal phrase depend.
However Rita didn’t love sizzling canines
or antelope roast—
she a lot most popular fish sticks
and glittery toast.
Kill your darlings, as Stephen King would say.
The Illustration Highway Block 🎨
The opposite factor all these authors had in widespread?
Nice illustrations!
You may’t have an image guide with out photos … and I’m no artist.
I put the decision out to Aspect Hustle Nation subscribers and finally employed an illustrator from Boston.
It was a facet venture for him, similar to it was a facet venture for me, and I advised him there was no rush.
That was my first mistake.
We agreed to type of a hybrid cost construction: an upfront price + 70% of the first-year royalties. My thought was to attenuate threat whereas nonetheless offering some upside if the guide did effectively.
The preliminary sketches regarded cute, and as a gesture of goodwill, I despatched over the preliminary cost instantly.

That was my second mistake.
Three years later … nonetheless no completed illustrations.
Rita’s Revival
By this spring, I’d nearly forgotten concerning the venture till my son requested, “When are we getting the photographs for Rita?”
Heavy sigh.
“I’m sorry, buddy. Nonetheless nothing.”
At that time, my spouse says, “Let me take a crack at it.”
Utilizing Adobe Firefly — and a wholesome dose of endurance — she slowly constructed the guide. Character by character, pose by pose, background by background, web page by web page.
Though it was AI, it nonetheless took an incredible effort to get it to look proper. (She initially thought she would possibly be capable to bang it out in a day… yeah, not a lot.)
However the outcomes had been price it! We’re tremendous excited by the way it turned out:

What’s fascinating is I don’t suppose generative AI may have finished this 3 years in the past. In reality, I briefly performed round with Midjourney early on, however struggled with character consistency — getting the characters to look the identical on totally different pages or poses.
In a method, our unintentional 3-year ready interval gave the expertise time to mature sufficient to supply one thing like this.
The Aspect Hustle Angle?
So far as facet initiatives go, I’m unsure this can be an enormous win. It’s going to take lots of gross sales earlier than we recoup our funding.
(For transparency, on the $9.99 launch worth, we make round $1.50 in royalties.)
However there have been different advantages of the venture, too:
- Capturing a second of our son’s creativeness and turning it right into a bodily reminder on the bookshelf.
- Working towards creativity and a distinct type of writing.
- Studying a brand new AI skill and utilizing it to create an actual product.
And also you by no means know. Good issues can occur whenever you put content material and evergreen merchandise out into the world.
I’m happy with this one, and completely satisfied to lastly cross it off the “pending initiatives” record!



















