ConvertKit vs AWeber vs MailChimp: 2025 Comparison & Review

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Convertkit vs AWeber vs Mailchimp. Whew. I’ve used all three of those electronic mail advertising and marketing instruments for bloggers on my web site through the years.

And to be clear, there are loads of different electronic mail advertising and marketing instruments on the market past simply these three. However relating to selecting the very best electronic mail advertising and marketing software for bloggers particularly, solely a choose few rise to the highest of the pack—and I’ve examined many options, myself.

On the finish of the day, we’re left with a choice between my private favorites: ConvertKit vs AWeber vs Mailchimp. The perfect half? All 3 of those instruments now provide free plans to get began with as much as not less than 500 subscribers.

That will help you navigate this comparability information, I’ve compiled a hyperlinked menu—the place you may click on on the corresponding part you’d like to leap straight right down to.

Alright, now rapidly earlier than we dive in…

Disclosure: I’m huge on transparency, so please know that among the hyperlinks beneath are affiliate hyperlinks, and at no extra value to you, I could earn a fee if you are going to buy considered one of these electronic mail advertising and marketing instruments. Know that I solely suggest merchandise I’ve personally used and imagine are genuinely useful, not due to the small commissions I make should you determine to make use of them.

Now that we’ve acquired that out of the best way, I wish to begin this information off by making it extremely clear that right this moment, I take advantage of ConvertKit as my electronic mail advertising and marketing software of alternative (as a blogger).

I strongly imagine they’re fingers down the very best electronic mail advertising and marketing software for bloggers right this moment. If you wish to strive them out risk-free, you may start on their free plan today to present it an actual check run for your self.

I’ll be the primary to let you know although, no single electronic mail advertising and marketing software goes to be the best possible match for everybody.

And it would make extra sense so that you can begin elsewhere relying upon your blogging goals.

Earlier than we get any additional, it helps to have some extra context round the place I’m at in my running a blog journey (to additional clarify why ConvertKit is the very best electronic mail advertising and marketing software for bloggers the place I’m at right this moment).

Don’t fear—we’ll be digging into how one can determine which electronic mail advertising and marketing software is finest for you primarily based on the stage you’re presently at.

Right now, my weblog reaches a mean viewers of over 400,000 month-to-month readers and I’ve 113,000+ electronic mail subscribers that get my weekly guides for bloggers and podcast episodes delivered straight to their inboxes.

Whereas on the floor these statistics look fairly thrilling, it’s necessary to know that as you generate more traffic and your blog grows, you’ll additionally gather extra electronic mail subscribers.

Meaning the associated fee to easily keep your electronic mail record naturally goes up over time—but it surely additionally assumes that you just’re concurrently studying how to monetize your blog.

How a lot does it value to take care of an electronic mail record on your weblog?

If you’re simply starting a blog, your prices for electronic mail advertising and marketing instruments must be very low (and even free).

Now, let’s break down the entire precise prices for every of those electronic mail advertising and marketing instruments.

Pricing Comparability Chart: ConvertKit vs AWeber vs Mailchimp

Right here’s a chart that breaks down the pricing comparability of ConvertKit vs AWeber vs Mailchimp in 2025:

(ConvertKit, AWeber, and Mailchimp 2025 up to date pricing comparability. Sources: ConvertKit pricing page, AWeber pricing page, Mailchimp pricing page)

In case this pricing comparability chart infographic isn’t simply viewable for you, right here’s a textual content breakdown of the pricing for every of those electronic mail marketing campaign advertising and marketing instruments between ConvertKit vs AWeber vs Mailchimp:

Marketing campaign Subscriber Depend	ConvertKit	AWeber	Mailchimp
0 – 1,000 subscribers	Free – $50/month	Free – $20/month	Free – $22.5/month
1,001 – 2,000 subscribers	Free – $66/month	$29.17 – $45 per thirty days	$22.5 – $30 per thirty days
2,001 – 3,000 subscribers	Free – $66/month	$29.17 – $45 per thirty days	$30/month
3,001 – 5,000 subscribers	Free – $93/month	$50 – $75 per thirty days	$30 – 50 per thirty days
5,001 – 10,000 subscribers	Free- $140/month	$83.33 – $112.5 per thirty days	$50 – $67.50 per thirty days
10,001 – 15,000 subscribers	$125 – $175 per thirty days	$125 – $150 per thirty days	$67.50 – $232.5 per thirty days
15,001 – 25,000 subscribers	$166 – $233/month	$175 – $208.33 per thirty days	$155 – $310 per thirty days
25,001 – 50,000 subscribers	$266 – $373/month	$312.5 – $333.33 per thirty days	$225 – $407.50 per thirty days
50,001 – 100,000 subscribers	$516 – $673/month	$500 – $625 per thirty days	$400 – $512.50 per thirty days

*Observe: Pricing varies primarily based on options and subscriber rely, with a number of plan tiers out there. The pricing ranges within the desk mirror the lowest-tiered plan (primary options) and the highest-tiered plan (most superior options) for every subscriber vary.

As you may see, all three of those electronic mail advertising and marketing instruments provide free plans, however with completely different subscriber limits and options. Package (previously ConvertKit) now affords a free plan for as much as 10,000 subscribers, making it one of the vital beneficiant choices out there. AWeber and Mailchimp proceed to offer free plans, however just for as much as 500 subscribers.

Just a few notable pricing adjustments as we head into 2025 with these electronic mail advertising and marketing instruments:

• Each ConvertKit and AWeber are actually providing a free plan (ConverKit for as much as 10,000 subscribers, and AWeber for as much as 500 subscribers)
• The pricing for each ConvertKit and Mailchimp have gone up significantly for plans with larger numbers of subscribers
• AWeber has positioned themselves as essentially the most budget-friendly choice amongst these three instruments, virtually throughout the board

It’s solely when you begin to climb above the 5,000 subscriber mark that prices start to climb considerably with any of those instruments. And for good motive… with that many subscribers, you ought to be monetizing your blog to a level that greater than covers your bills.

Tips on how to Select Which Electronic mail Advertising Software is Proper for You

The place I’m at in my running a blog journey right this moment might be completely different than the place you might be proper now (and that’s okay)…

If I’d been paying month-to-month, my final ConvertKit invoice would’ve been $783.00 for my 113,000 subscribers on the time of this screenshot.

Nonetheless, I pay yearly, which provides me a reduction and drops my per-month value right down to $616.00.

However earlier than your jaw utterly hits the ground, let’s discuss how a lot utilizing ConvertKit has earned me within the final couple of months—as a result of that’s why this is among the invoices I’m most excited to pay every month. That’s the true equation that issues most when deciding between ConvertKit vs AWeber vs Mailchimp on your electronic mail advertising and marketing.

In simply two months alone (June and July of 2019), the automated electronic mail sequences I’ve configured in ConvertKit—extra in a while why solely ConvertKit can create a sequence like mine—have helped me generate over $94,372 in passive revenue from my weblog.

And far of the money I make from my blog comes from a mixture of Bluehost affiliate commissions and gross sales of my superior running a blog course, Built to Blog—each of that are closely tied to my capability to ship high-converting automated electronic mail sequences.

With out ConvertKit, I wouldn’t have the ability to implement these automated electronic mail sequences as simply—or in the identical clear, practical method.

I fortunately pay the value for a extra premium electronic mail advertising and marketing software with superior performance like ConvertKit, as a result of it helps me generate extra income than I in any other case would.

However I (clearly) didn’t start my blog and immediately have this sort of traction…

It took me three years to get to the purpose the place I lastly began incomes six figures (yearly) from my weblog.

Right here’s what my development seemed like by way of electronic mail advertising and marketing instruments I’ve used through the years:

• Months 1 – 6:  I used Mailchimp for as much as ~1,000 subscribers, largely as a result of it was free for lower than 2,000 subscribers (now in 2025 it’s free just for as much as 500 subscribers)
• Months 6 – 18:  I used AWeber as much as ~10,000 subscribers, largely as a result of it was straightforward to make use of and the main model again in 2014
• Years 2 – 8 (Current):  I take advantage of ConvertKit right this moment, and switched in an effort to unlock their extra superior instruments (like automation)

Throughout my first six months of running a blog, I collected electronic mail subscribers utilizing a free Mailchimp plan.

On the time, my weblog was a facet mission and I used to be on a decent price range. I had no thought whether or not or not I’d have the ability to construct one thing actual right here, so utilizing a free software helped me validate my enterprise with out throwing a ton of monetary sources into the pot.

And should you’re a brand new blogger, know that you just’re not alone in questioning the place to start out with an electronic mail advertising and marketing software… particularly relating to making a name between ConvertKit vs AWeber vs Mailchimp.

I get a variation of this query nearly each week from readers:

Curious what my reply to Vlado’s electronic mail stated?

“My recommendation is to all the time go for so long as you may with free instruments. I like to recommend beginning and persevering with with ConvertKit. Their free plan helps as much as 1,000 subscribers, which supplies extra room for progress with out the necessity to change platforms as your subscriber base expands.

Right here’s one other means to consider it—as soon as your weblog is producing the $25/mo it’d value to have a ConvertKit subscription, then you can begin to justify the expense. ConvertKit is a means higher product with rather more performance that’ll assist you generate extra income out of your electronic mail record, however you do pay for that capability. And also you shouldn’t pay for it till it really is smart to, in my view. So it does rely somewhat bit upon what your purpose is together with your weblog, however in the end I like to recommend sticking with free till your weblog can safely pay for the addition of a extra superior electronic mail advertising and marketing software.”

So, there you’ve gotten it. That’s my opinion on how one can finest determine between ConvertKit vs AWeber vs Mailchimp, particularly in 2025.

In the event you’re model new to being amongst the 31 million bloggers on the earth right this moment, and your weblog isn’t incomes sufficient to justify a paid electronic mail advertising and marketing software but…

Follow a free electronic mail advertising and marketing software till you develop. Fortunately, ConvertKit (by far the best choice on this house right this moment) now offers a 100% free plan to get began and check out their unimaginable suite of electronic mail advertising and marketing instruments with as much as 1,000 subscribers.

Now, let’s dive into an evaluation of every of our electronic mail advertising and marketing instruments to actually examine ConvertKit vs AWeber vs Mailchimp.

ConvertKit Evaluation, Characteristic Breakdown and Comparability

Who’s ConvertKit Greatest for?

As of October 1, 2024, ConvertKit has rebranded to Package, reflecting its expanded mission to assist a broader vary of creators past its authentic deal with bloggers. This rebranding features a new app retailer, permitting customers to reinforce platform performance by way of built-in functions

ConvertKit payments itself as the very best electronic mail advertising and marketing software for bloggers and creators.

If you get into the nitty-gritty of what their software suite affords and what it focuses on, this makes full sense.

In the event you’re a blogger, influencer, YouTuber, or some other kind of recent creator, ConvertKit goes to be very nicely arrange on your particular wants—each right this moment and shifting ahead into the long run as you grow your blog into an actual enterprise.

ConvertKit can also be subscriber-centric in how their software capabilities, which means you’ve gotten one single record of electronic mail subscribers, with completely different tags and segments utilized to particular person subscribers in an effort to point out their behaviors and dictate how they’re interacted with. That is an extremely necessary function of their product that may’t be understated.

Many electronic mail advertising and marketing instruments (like AWeber and Mailchimp) are list-centric, which means that you just’ll ultimately have many various lists inside your account as you develop—and a few subscribers might be members of a number of completely different lists, which may at occasions trigger confusion and even duplicate electronic mail deliveries. This was a significant factor in my alternative to modify to ConvertKit.

Which Options Does ConvertKit Have?

In my view, ConvertKit’s greatest promoting factors are their superior visible automations, and the way nicely you may tag and phase your subscribers.

Visible Automations in ConvertKit

Right here’s a snapshot of only a few of the visible automations I’ve working in my ConvertKit account.

A few of my visible automations are designed to maintain my electronic mail record energetic & engaged, whereas different automations ship each free and paid course content material to my subscribers.

You may arrange electronic mail automations to do absolutely anything—together with integrating and passing information between different blogging tools like Teachable, Stripe, Gravity Varieties, Unbounce, Sumo, and many more.

Tagging and Segmenting in ConvertKit

When you’ve got a subscriber that indicators up asking for updates when new podcast episodes are printed for instance, you’ll in all probability solely wish to ship them these particular emails. Facet be aware: In the event you’re going to start a podcast, make certain you’re signed up with the best podcast hosting you may get.

Then again, in case you have an engaged fan who signed up through a extra common “ship me your whole new content material” type, you may ship them every part you publish.

The supply of your electronic mail broadcasts might be simply managed primarily based on tags and segments every time you draft a brand new marketing campaign (as an alternative of needing to ship a separate electronic mail broadcast to lists #1, #4, and #5).

It’s truthfully troublesome to explain how distinctive and environment friendly this function is until you’ve tried out a list-centric electronic mail advertising and marketing software earlier than.

Emailing your subscribers is SO a lot simpler to do intelligently with filter teams in ConvertKit as a result of it’s subscriber-centric.

This extremely detailed tagging and segmenting is considered one of ConvertKit’s biggest promoting factors—so in case your head is nodding furiously proper now—that is in all probability the very best electronic mail advertising and marketing software for you. Try it out for yourself with a free trial today.

One other good bonus function ConvertKit affords is topic line A/B testing of your electronic mail broadcasts:

As you already know, getting the topic line proper (and blog headline for that matter) can imply the distinction between a subscriber opening your electronic mail or not, so it is smart to experiment somewhat bit.

With ConvertKit, you may check out two choices that’ll randomly begin by delivering to 30% of your subscribers… 15% receiving every topic line choice. Whichever one does higher, they use for the remaining 70%.

What are the Drawbacks of ConvertKit?

The largest disadvantage of ConvertKit right this moment, is that they don’t enable a excessive quantity of customizability to their electronic mail templates (until you’re keen to perform a little coding).

In line with their founder Nathan Barry, easy text-based emails carry out higher with most audiences—which I are likely to agree with. That’s why this isn’t a giant disadvantage to me, as my emails to subscribers not often include photos or any styling in any respect.

In the event you’re a blogger too, that is in all probability ringing true for you. Your target audience needs to really feel like they’ve a private reference to you, such as you’re reaching out to them individually—and a stripped-down, approachable electronic mail look & really feel will accomplish that rather more than a slick, extremely stylized electronic mail.

In the event you’re a bigger firm, an eCommerce model, or somebody who actually likes their emails to be full of design options, you’re in all probability not going to like ConvertKit.

Not till you get some custom-designed electronic mail templates whipped up, not less than. It’s necessary to notice which you could hack their templates to look any means you need them to, however you’ll have to know HTML in an effort to attain a design-heavy electronic mail.

How A lot Does Package (previously ConvertKit) Price in 2025?

Free Trial: 14 days

Free Plan: Sure, for as much as 10,000 subscribers

• 0 – 10,000 subscribers: Free
• 1,001 – 2,000 subscribers: Free – $66/month
• 2,001 – 3,000 subscribers: Free – $66/month
• 3,001 – 5,000 subscribers: Free – $93/month
• 5,001 – 10,000 subscribers: Free – $140/month
• 10,001 – 15,000 subscribers: $125 – $175/month
• 15,001 – 25,000 subscribers: $166 – $233/month
• 25,001 – 50,000 subscribers: $266 – $373/month
• 50,001 – 100,000 subscribers: $516 – $673/month

Notable adjustments in 2025:

• Package now affords a free plan for as much as 10,000 subscribers (beforehand restricted to 1,000).
• Pricing varies throughout a number of plans, with primary and premium tiers providing completely different options.
• The very best-tier plans embrace superior automations, premium assist, and extra integrations.

As we’ve coated already, ConvertKit has a pricing plan that’s subscriber-based—the place you received’t get double-charged for subscribers like you may on different electronic mail advertising and marketing instruments (the place subscribers can technically be members of a number of lists on the identical time). For greater than 100,000 subscribers on ConvertKit, you should utilize their calculator to find out your prices.

The perfect half about ConvertKit’s pricing construction is that you just get limitless emails at whichever worth degree you’re at (and all their options are the identical throughout the board)—one other professional of their column when deciding between ConvertKit vs AWeber vs Mailchimp.

They’re additionally killing it within the advertising and marketing sport and are pushing arduous for bloggers to leap ship from whichever electronic mail advertising and marketing software they’re utilizing already…

So in addition they provide free migration out of your electronic mail advertising and marketing software. You may join their free plan (as much as 1,000 subscribers) or start a free 14-day trial to see for your self right this moment.

AWeber Evaluation, Characteristic Breakdown, and Comparability

As one of many longest-standing within the trade, AWeber has been within the electronic mail advertising and marketing sport for over 20 years and boasts over 100,000 prospects.

In reality, they declare to have invented the autoresponder (the automated electronic mail that’s delivered as a welcome to new subscribers in your record).

So who’s most well-positioned to get a superb worth and expertise from this electronic mail advertising and marketing software? How do they stack up towards newcomers like ConvertKit?

Who’s AWeber Greatest for?

AWeber goes to be the very best electronic mail advertising and marketing software should you’re:

1. A model new blogger that desires a fully-featured, easy, free (for as much as 500 subscribers and low-cost from there) software to get began with gathering subscribers & emailing them
2. A small enterprise proprietor that depends on easy autoresponder-style emails but doesn’t want a software with every part a severe blogger will need

The options AWeber does provide are heavy on practicality and ease of use, with out a lot of a studying curve in getting to make use of the product.

Which Options Does AWeber Provide?

First, we’ve got to deal with the autoresponder, a time-based electronic mail sequence, that they’ve been constructing upon for over 20 years.

Creating an auto-response marketing campaign in AWeber is fast, and simple and you’ll customise it fairly nicely by way of the content material of your emails. Nonetheless, in full transparency—it’s nothing fancy. One thing to take note of when evaluating ConvertKit vs AWeber vs Mailchimp, little doubt.

You may arrange an auto-response electronic mail to be delivered when somebody subscribes to a type in your weblog, or when a tag is utilized to that subscriber. They’ve caught with this straightforward however efficient method, and should you don’t want the extra superior electronic mail automation customizations you are able to do with a software like ConvertKit, then you definately received’t miss something.

AWeber additionally affords a fairly spectacular variety of visually interesting electronic mail templates proper out of the field—and so they’ve made positive they’re responsive too.

You by no means know in case your subscriber goes to open your emails on their telephone, pill, desktop pc (or mind chip implant), so it’s a must to be certain it seems right regardless of the system they’re viewing on. When it comes to electronic mail templates, AWeber wins huge time should you’re searching for one thing that makes use of graphics or design-heavy layouts. Constructing them to be responsive is a should right this moment, too.

Their templates are additionally extraordinarily user-friendly. You may select a pre-made template to tweak your self, construct a {custom} one, and even combine and match with their drag-and-drop instruments.

One in every of AWeber’s principal promoting factors is their hands-on customer support, which is among the commonest feedback you hear about them.

They provide quick assist in many various methods, past simply electronic mail and telephone calls—every part from webinars to podcasts and stay chat—their dedication to making a constructive buyer expertise is evident to see.

Lastly, as you’d count on from an organization that’s been within the electronic mail advertising and marketing software house for a very long time, they’re additionally integration professionals.

You may drag and drop electronic mail components from all kinds of different platforms you’ve gotten built-in—starting from Etsy to Shopify, Fb, and extra.

Their integrations record is not less than similar to Mailchimp in selection and depth.

What Are the Drawbacks of AWeber?

They don’t provide a really big selection of options and capabilities, particularly when wanting on the full comparability between ConvertKit vs AWeber.

That being stated, AWeber weighing in as a fairly easy electronic mail advertising and marketing software, doesn’t essentially imply you shouldn’t contemplate them as you’re new to your running a blog journey. Their product continues to be stunning, user-friendly, and efficient at serving to you ship partaking emails to your subscribers—plus, in addition they provide a totally free plan for as much as 500 subscribers that’ll majorly impress amongst the free choices on the market.

AWeber received’t “wow” you a similar means because the extra totally featured ConvertKit, but it surely’s inexpensive on common (for many subscriber counts).

In the event you’re serious about a straight-to-the-point autoresponder, the place you received’t must spend a lot time in your electronic mail advertising and marketing software, then AWeber often is the proper match for you.

How A lot Does AWeber Price in 2025?

Free Trial: 30 days

Free Plan: Sure, for as much as 500 subscribers

• 0 – 1,000 subscribers: Free – $20/month
• 1,001 – 2,000 subscribers: $29.17 – $45/month
• 2,001 – 3,000 subscribers: $29.17 – $45/month
• 3,001 – 5,000 subscribers: $50 – $75/month
• 5,001 – 10,000 subscribers: $83.33 – $112.50/month
• 10,001 – 15,000 subscribers: $125 – $150/month
• 15,001 – 25,000 subscribers: $175 – $208.33/month
• 25,001 – 50,000 subscribers: $312.50 – $333.33/month
• 50,001 – 100,000 subscribers: $500 – $625/month

Notable adjustments in 2025:

• AWeber continues to supply a free plan for as much as 500 subscribers.
• Pricing varies primarily based on completely different plans, with primary and superior options out there at larger tiers.
• Larger-tier plans present superior analytics, automation, and precedence buyer assist.

One main professional for utilizing AWeber vs Mailchimp is that they provide entry to each single function within the product—out there even from their free and lowest pricing tiers—which is a stable bonus for the options you get at that worth level in comparison with Mailchimp’s feature-limited free plan.

AWeber’s pricing can also be solely subscriber-based, which scales up solely primarily based on the variety of individuals in your electronic mail record (in contrast to Mailchimp the place you’ll want to choose particular plans)—an necessary think about evaluating ConvertKit vs AWeber vs Mailchimp from a billing perspective. You may take a look at all of the features available on their free plan right here and provides it a check run right this moment.

Mailchimp Evaluation, Characteristic Breakdown and Comparability

I guess you’ve seen that cheeky monkey emblem and heard the title earlier than, proper? Mailchimp is among the oldie-but-goodies within the electronic mail advertising and marketing software house.

Their very own model advertising and marketing is nice, and so they’re not afraid to lay our a fortune on promoting, both. That’s made them one of the vital well-known electronic mail advertising and marketing instruments round.

Nonetheless, they’ve acquired some fairly stark variations in what their electronic mail advertising and marketing software can do relating to options, the way it’s priced, and who’s finest suited to learn from the product. So, how are they holding up in a comparability between ConvertKit vs AWeber vs Mailchimp?

Who’s Mailchimp Greatest For?

Mailchimp is the proper starter electronic mail advertising and marketing software for starting bloggers, just because it’s free to get going (with their feature-limited plan).

Their extra fully-featured paid plans can be a fairly affordable alternative for somebody who wants numerous integrations of their emails, or particularly should you’re an eCommerce enterprise.

First, their free plan, which now consists of as much as 500 contacts and a 30-day free trial, is a aggressive provide. In the event you’re a newbie seeking to begin with a minimal price range, this must be your first consideration—making it a cheap alternative amongst ConvertKit, AWeber, and Mailchimp.

The eternally free plan was seemingly a big a part of why Mailchimp turned so fashionable—you might get the fundamentals free of charge, which was fairly arduous to argue towards (if that’s the place you have been at).

Second, as a result of they’re so fashionable, they’ve A LOT of firms that companion with them on integrations.

Lastly, their electronic mail templates, picture internet hosting, and all kinds of signup varieties make them a fairly sensible choice for these working with eCommerce website builders.

Let’s dig into extra element about what Mailchimp affords.

Which Options Does Mailchimp Provide?

As I discussed already, Mailchimp affords a fairly unparalleled variety of good integrations (over 200+ of them). This is among the areas they actually shine.

For eCommerce companies, their integrations with instruments like Shopify, Magento, BigCommerce, Shopify and extra—shall be completely essential.

You’ll additionally discover that a lot of the best CRMs and analytics instruments fashionable with bloggers and companies right this moment—like Salesforce and Google Analytics, will discover a house right here too.

That is considered one of Mailchimp’s biggest promoting factors as a result of it integrates effortlessly with the instruments you’re in all probability already utilizing… or ones you’re seemingly to make use of sooner or later.

Their electronic mail templates are one other huge plus. Nearly the exact opposite of ConvertKit’s method to templates, theirs are visually pushed, stunning, and have a drag-and-drop builder that’s easy to make use of.

eCommerce firms that want well-designed and professional-looking electronic mail templates to showcase merchandise shall be in heaven right here.

Lastly, it’s value noting that Mailchimp has just lately expanded into providing a a lot wider vary of selling instruments for his or her prospects (not a lot of which shall be particularly interesting to most bloggers nevertheless) together with:

• A light-weight advertising and marketing CRM
• Tackle finder
• Postcard supply
• Demographic prediction
• Touchdown pages
• Social media posting & advert constructing
• Picture enhancing instruments

What are the Drawbacks of Mailchimp?

The largest disadvantage to Mailchimp is that their product simply isn’t constructed with bloggers in thoughts.

All the things about it’s geared extra towards a small enterprise proprietor or eCommerce model that wants closely styled emails.

Since they not provide a forever-free plan, it’s necessary to think about your choices fastidiously within the early days of your running a blog journey. As you begin to gather subscribers and take a look at to determine how to monetize your blog, even on a small scale, you need to select a platform that may assist your progress with out requiring a direct change on the 500 subscriber mark.

One other draw back to Mailchimp is that they solely provide social media integrations with Fb, Instagram, and Twitter. For such a big firm, it’s shocking they don’t embrace integrations for each main social media platform.

One last disadvantage is how Mailchimp’s pricing tiers perform. A typical grievance you’ll hear is that they’ll cost you twice in case you have one subscriber on a number of lists. That’s true should you don’t arrange your tags correctly, however however, it does occur. Although to be truthful, it’s extra of a design flaw than an intentional double-charge… but once more, one thing to think about in your analysis between ConvertKit vs AWeber vs Mailchimp.

How A lot Does Mailchimp Price in 2025?

Free Plan: Sure (Characteristic-Restricted)

Free Trial: 1 month

• 0 – 1,000 subscribers: Free – $22.50/month
• 1,001 – 2,000 subscribers: $22.50 – $30/month
• 2,001 – 3,000 subscribers: $30/month
• 3,001 – 5,000 subscribers: $30 – $50/month
• 5,001 – 10,000 subscribers: $50 – $67.50/month
• 10,001 – 15,000 subscribers: $67.50 – $232.50/month
• 15,001 – 25,000 subscribers: $155 – $310/month
• 25,001 – 50,000 subscribers: $225 – $407.50/month
• 50,001 – 100,000 subscribers: $400 – $512.50/month

Notable Adjustments in 2025:

• Mailchimp nonetheless affords a free plan, however it’s feature-limited and capped at 500 subscribers.
• Pricing varies considerably primarily based on the chosen plan, with dearer tiers providing superior options like A/B testing, behavioral focusing on, and automation sequences.
• Larger pricing for bigger subscriber lists, particularly for companies that want precedence assist and superior segmentation instruments.

Mailchimp’s free plan limits you to 500 subscribers and sends not more than 1,000 emails per thirty days.

For a brand new blogger nonetheless studying about every part from using WordPress to producing blog post ideas, determining your blog SEO strategies, studying how to write a blog post, and whether or not or to not pursue guest blogging but, Mailchimp’s free plan does greater than you’ll want for now.

You in all probability received’t be sending a excessive quantity of emails whilst you’re nonetheless testing the water with this enterprise and studying a lot about how your weblog works.

That being stated, their free plan is restricted to only their most simple options.

• No {custom} branding
• No chat or electronic mail assist
• No tagging or segmentation
• No reviews
• A Mailchimp advert is included on the backside of your emails

For an current eCommerce enterprise or rising blogger, the eternally free plan in all probability received’t be a wise transfer. You’ll have to improve in an effort to unlock extra options—and when you begin paying them, you may as nicely contemplate (as an alternative) ConvertKit vs AWeber on your electronic mail advertising and marketing software of alternative.

Their pricing past the eternally free plan is a little more subscriber-based and comes with limitless emails (although you do nonetheless want to decide on one of the plan levels relying upon the options you wish to unlock).

So, What’s the Greatest Electronic mail Advertising Software for Bloggers in 2025?

The trustworthy reply is… it relies upon.

I imagine very strongly that ConvertKit is by far the very best electronic mail advertising and marketing software for not less than considerably established bloggers—and the addition of their free plan makes them a fairly unbeatable power on this house. Their software suite will align completely with any blogging strategy you take into account to develop your viewers this yr.

For that motive, ConvertKit is the #1 electronic mail advertising and marketing software I like to recommend right this moment—even for model new bloggers to start out out with from day one thanks for a free plan providing (as much as 1,000 subscribers).

Keep in mind what my development seemed like?

• Months 1 – 6:  I used Mailchimp as much as ~1,000 subscribers, largely as a result of it WAS free for lower than 2,000 subscribers
• Months 6 – 18:  I used AWeber as much as ~10,000 subscribers, largely as a result of it was straightforward to make use of and the main model again in 2014
• Years 2 – 8 (Current):  I take advantage of ConvertKit right this moment, and switched in an effort to unlock their extra superior instruments (like automations)

Going with a software that has a strong free choice (like each ConvertKit and AWeber provide) to gather electronic mail addresses and ship a few month-to-month updates is a good way to check the waters for a short time as you determine how to start a blog and start laying the inspiration for an actual enterprise to return. Facet be aware: Ensure your weblog is being powered by one of many best hosting plans for bloggers too.

Every of those electronic mail advertising and marketing instruments has its strengths and might be the correct match for various use circumstances—all with completely different approaches to their email marketing pricing.

Like I stated initially, no electronic mail advertising and marketing software goes to be excellent for everybody, however if you need one thing totally featured then I’d suggest retaining your analysis to ConvertKit vs AWeber primarily.

Take a superb take a look at the place your running a blog enterprise is at right this moment, and the place you’re anticipating to go over the following 6-12 months.

That’ll assist you determine between ConvertKit vs AWeber vs Mailchimp—and make the correct name for the place to take a position.

All of the whereas, always remember which you could all the time make a change down the road.