Seth Williams is an entrepreneur with a ardour for land investing.
After he bought a couple of years of expertise underneath his belt, he determined the time had come to share his experience, so he created his web site, REtipster.
He went on to create some digital merchandise, together with a course, to diversify his earnings. He peaked at $60k in a single month, however he usually brings dwelling $20k-30k a month.
On this interview, he talks about constructing his model and creating his course and podcast, however maybe most significantly he talks about main with worth and giving precedence to creating nice content material that helps folks.
Watch the Interview
Seth Williams begins by sharing his backstory and speaking about how he initially bought into actual property investing and land investing.
After his preliminary success, he determined to launch a weblog, REtipster, and with it, a model.
He shares the story behind his first digital merchandise and what led him to finally create what was in all probability the primary on-line course in land investing.Â
Seth talks about diversifying his enterprise in addition to the challenges of staying on prime of the most effective strategies in an business that’s continually altering.
He shares what he thinks it takes to achieve success within the business immediately, which is completely totally different from what it appeared like when he began.
He then shares extra about his model, from the weblog to the podcast, his metrics, and the kind of content material he creates.
Seth additionally talks in regards to the stunning factor that occurred when he misplaced 40% of his site visitors in a single day.
He shares how he knew it was a good suggestion to create and market his land investing course and, importantly, how he determined to cost it.
He additionally shares recommendation for different folks serious about creating their very own course, alongside along with his plans for the long run.
Matters Seth Williams Covers
- Actual property/land investing
- Beginning his weblog
- Growing digital merchandise
- Utilizing social media to develop his model
- Creating and advertising and marketing his course
- Deciding on the value of his course
- How you can create your personal course
- His plans going ahead
Hyperlinks & Sources
Transcription
Jared: All proper. Welcome again to the area of interest pursuits podcast. My identify is Jared Bauman. In the present day, we’re joined by Seth Williams with retipster. com. Seth, welcome on board. Hey, Jared. Good to be right here. Thanks for having me. Uh, very excited for immediately. We’re speaking about your web site, however actually you are in form of your complete model.
It is origin tales all the way in which to the place it is at immediately, how you’ve got grown it. And, um, as I instructed you earlier than we began recording, I am simply Excited to knuckle down on actual property stuff. I really like actual property as a subject. I do know that is only a private factor on my half, however that is simply, um, I am very excited for immediately for that motive too.
Um, you already know, earlier than we get into all the small print about REtipster, how you’ve got grown at what you are doing, that is profitable, are you able to give us some backstory on who you might be and the way you, what you have been doing earlier than you landed on this?
Seth: Yeah, certain. Yeah. So for me, I suppose perhaps I will begin with actual property after which how that finally led into REtipster.
So it was again in 2006 ish once I was in faculty and I learn the e-book, Wealthy Dad, Poor Dad. Yeah. Yeah. He is speaking all about actual property in that e-book and the way that is like, you already know, one of many paths to wealth. However he did not actually clarify any specifics of like what precisely to do. He simply form of talked about actual property.
So, um, however I used to be, my thoughts was blown by that e-book as many individuals have in all probability skilled that. Um, and you already know, I am in faculty, I am about to graduate. And I spotted like, perhaps I haven’t got to get a job like all people else does. Possibly I can do that actual property factor. So, the subsequent couple of years, I spent lots of of hours looking for offers on homes that I might purchase and flip or hire out.
And, uh, Whole waste of time. I could not discover something that even got here near a deal. The numbers simply by no means labored, like not by a protracted shot. And, uh, a part of my downside was, uh, I used to be trying the place all people else was trying. What I wanted to do was, uh, discover folks that owned actual property, however they did not have a primary sale signal of their yard.
And make them a proposal off market. And particularly if I might discover extremely motivated sellers, individuals who had some form of downside and I needed to do away with it. So I realized how to try this in 2008, 2009. And particularly, I began doing this with vacant land, which at first, um, you already know, most individuals, together with myself would possibly hear vacant land, like, what, why would you do this?
That is not sensible. Like, how does that earn a living? Only a piece of dust there. However the motive it made sense was as a result of I used to be making very, very, very low gives to folks, like 20 p.c of the property’s market worth. And while you make gives that low on something that has tangible worth, it is fairly simple to earn a living on that factor.
You simply record it for a worth that is nearer to its precise market worth when you personal it after which Promote it that method. And, um, as a result of it was simply land, I did not have to love cope with tenants or any of that stuff. So, land was actually the very first thing I ever discovered success in as an actual property investor. And after a couple of years of doing that, I spotted, you already know, I form of, I form of have like a great psychological library of information now about how to do that.
And it was round that point that I got here throughout Pat Flynn at smartpassiveincome. com. And I noticed what he was doing for his viewers. And I used to be identical to, holy cow, like, I really like how I by no means really feel like I am being offered on something and but I am getting a ton of worth. And I additionally love how he is making a ton of cash when it would not seem to be he is ever promoting something.
And I used to be identical to, I might completely do this, however for what I do know in the true property house. So in 2012, I began retipster. com and it was completely an experiment. I simply began writing weblog posts and finally I began making YouTube movies. Thanks guys. Simply explaining what I knew with no ask, simply serving to, and that was it.
And it wasn’t lengthy till, uh, what do you name it, lengthy, nevertheless it was in all probability like six or eight months, uh, when it actually began to choose up steam when it comes to like folks regularly coming again to it and fascinating with the content material and, you already know, Um, it was round that point that I made my first product on the market.
It was my postcard templates that I might mail out to, uh, property homeowners to ask in the event that they needed to promote their property. It is form of just like the catalyst that will begin each deal going. And I put it on my web site for 7. You should purchase the identical postcard templates that I take advantage of and that I’ve gotten quite a lot of success with.
And I offered my first bundle that day for 7. And I used to be like, holy cow, any person really simply gave me cash for this. That is loopy. And I began making extra of these sorts of issues, identical to belongings that I utilized in my enterprise and placing them on there. Finally, I began growing the value of these issues and so they stored promoting.
Um, and. Finally, I made a course, like a complete A to Z land investing course explaining all the things. This was in 2015 that included all of these belongings that I created and movies and all these items. Um, and that went via an attention-grabbing evolution. Initially, I began attempting to promote it as like a month-to-month membership for like 45 bucks a month.
And I spotted after a couple of 12 months of doing that, that was not the suitable approach to do it at that time limit, as a result of folks would, very routinely simply join a couple of months after which get out of there and by no means come again. Um, it wasn’t like a software program product the place folks wanted to make use of it regularly.
It is extra like, okay, I, I bought what I would like. I am gone now. So, uh, a couple of 12 months or so later, I modified it to extra of like a one time payment to get in. Um, I feel it was initially 1200 bucks. I do not keep in mind what the unique worth was. Uh, presently it is 24. 97 to get in. Um, and yeah, it is, uh, traditionally has offered fairly nicely.
Though this 12 months I will say, uh, has in all probability been the worst 12 months I’ve had shortly. Simply when it comes to, there’s quite a lot of, uh, different rivals within the house now that weren’t there earlier than. And, uh, I do not know. Uh, YouTube has modified. Google has modified. Actual property has modified. Yeah. Actual property has modified quite a bit.
Yeah. That is, that is an enormous one too. Um, so quite a lot of stuff has modified. I do not actually know what to make of it or like repair it or , uh, get again to equilibrium, no matter that appears like. One thing’s bought to alter, however, um. Yeah, so this has been the primary 12 months in a number of years that like, I am simply attempting to determine what the brand new regular is.
And, uh, it is form of bizarre, like I will have a great month after which a horrible month and a great month and a horrible, whereas it used to only be persistently good on a regular basis. Um, so, however, and I’ll say that is simply, uh, that is simply the core aspect of issues that in all probability makes up like half of the income for REtipster.
The opposite half is like varied affiliate promotions we do, or like advert house that we promote on podcasts or any. Particular promotions and that form of factor. So, fortunately, not all of our eggs are within the course basket, however a number of of them are. Um, and we have got numerous totally different programs, however the Land Investing Masterclass, uh, landinvestingmasterclass.
com, that is form of like the large flagship course that has traditionally offered probably the most. So, the opposite programs are form of, uh, I do not know why. I feel they’re really actually good, however they’re simply, they do not have as very similar to steam behind them. I have not been speaking about them as a lot for as lengthy. So, um, However yeah, however general, it has been an superior enterprise.
I really like being a content material creator. Like I genuinely can’t wait to get began at work daily. It is one thing that I, it would be exhausting to think about a greater approach to spend my life and my working time as a result of I simply, my mind works very well with that. Um, and I would say if something is sort of a battle or has been a constant battle over time, It has been attempting to steadiness, okay, how do I stay an lively land investor whereas additionally spending a lot time making all this content material?
As a result of each issues are very time consuming and I do not know what it is attainable to do an superior job at each issues. Even in case you have groups engaged on each companies, it nonetheless requires consideration and administration of these groups. So, that is form of been like, One of many widespread challenges I’ve had, and I feel anyone can in all probability relate to that in the event that they’re attempting to, uh, educate about one thing that is not running a blog, as a result of it’s important to like develop your personal experience on this completely unrelated factor after which, you already know, determine have the experience of explaining that to folks.
So, however yeah, I do know there’s quite a bit I simply threw at you there, however, uh, Effectively, nice Baxter.
Jared: I imply, you are in good palms right here in case you’re attempting to determine the brand new norm as a result of we’re all attempting to determine that out as nicely. So we speak about that each week on the information podcast and it bleeds its method over into all of the interviews like 2024 and past going to be some new norms there.
I feel I will simply say, and I do know we’ll get into this quite a bit as a result of it is on our agenda, however you are attempting to determine new norm volatility fluctuations. However since you’ve diversified and have totally different streams of income from this model, it’s impacting you, nevertheless it’s not like a deadly impression or it isn’t as vital path.
And so, you already know, that is one thing we speak quite a bit about on the podcast of late is, is that diversification and having folks on such as you who’ve accomplished that. So. And, um, yeah, no, your backstory is superior. I do have a few questions. I imply, you listed off all of the favorites. I imply, I really feel like, you already know, we bought wealthy dad, Porta, we bought sensible, passive earnings, and I am, I imply, all we want is a 4 hour, all we want is a 4 hour work week reference and we’d have like utterly trifecta there, you already know?
Um, You recognize, you, you, you touched on a bit. 2006 is while you bought began in doing offers. 2012 is while you began the web site. Now I do not need to go an excessive amount of into historical past there, however how a lot does what’s taking place in the true property business? How a lot has that impacted your success in your on-line world?
As a result of we, Throughout that 2006, 2012 time interval. That is after we had actual property utterly flip itself on its head. And I feel lots of people are perhaps going via that as nicely. In the event that they’re, you already know, um, if they’ve a model about X and X has volatility in it, how do, how did you develop that via the volatility of the true property business?
Seth: Yeah. Yeah. It is an incredible query. I am certain there’s a crossover when it comes to one factor impacts the opposite factor. Um, It is exhausting to say how direct that impression is or like how lengthy it takes for what’s taking place in the true property market to finally bleed over into just like the schooling aspect of issues. Um, I do not assume it occurs like immediately.
There’s no less than like numerous months or perhaps even years in there when it comes to that form of factor. However, um, however yeah, for instance, like Once I began the weblog in 2012, actually since I began investing in actual property in any respect, I began in 2009, which was identical to the worst of the worst instances. Proper. And ever since then, it has been simply form of going up and up and up and up.
After which when 2020 hit, that was like, for everyone, clearly, it was a really loopy 12 months. However, um, initially I believed, oh no, like actual property goes to be, In actually dangerous form, nevertheless it ended up turning into like an enormous increase and that features the land investing house. Lots of people are stepping into land round that point.
And issues form of took off. And I feel in correlation to that, there have been lots of people who like, uh, have been attempting to devour content material about land. And I had in all probability probably the most content material of anyone on the web at that time limit. Um, and it was additionally throughout that point that, uh, in all probability like 2020 or 2021, that form of period.
That is when. new land, land investing educators got here into it as a result of they’d been doing it for a couple of 12 months or so and had some success in it. And so they’re like, Hey, I’ll throw my hat on this too. Um, and it simply grew to become much more in style to speak about. And, um, and I feel, yeah, like, like, as I am 2024, um, I imply, issues are positively getting tougher, however like that is, I might have mentioned that for the previous two to 3 years simply.
It has been persistently getting tougher 12 months by 12 months to do all of these things actually. And once I say tougher, I simply imply prefer it’s much more aggressive for all actual property buyers land included to search out offers utilizing the identical outdated advertising and marketing strategies. So principally what meaning is that for me as an educator, I’ve to remain on prime of that and determine, okay, so if it’ll be tougher to do it the identical outdated method, what are some new methods we are able to do that?
Thanks. Or what ought to your expectations be now? Like, um, you already know, 10 Â years in the past, you can have despatched out 500 postcards and had no less than one deal out of that. In the present day, it is extra such as you higher be sending no less than 3, 000 to five, 000 of these to get one deal. Possibly you will get that deal. So it is simply, uh, it is about like setting expectations and being conscious of that and going again to outdated historic content material and like altering it.
Like if it mentioned that I do not need any person to learn. Some eight 12 months outdated weblog publish. I feel that is nonetheless true immediately. Um, in order that’s been one other massive problem as a educator is like, uh, staying on prime of this. And I would say like month to month, it is altering. It isn’t like, yeah, we’ll change this yearly. It is like, no, no, like that actually labored final month and it would not work as nicely this month.
In order that’s been a tough factor. Uh, I feel not, not an inconceivable factor, however simply time consuming when it comes to like, you already know, being conscious of the issues which might be altering after which retroactively going to all these locations and ensuring that is saying the right factor now and figuring out that even that’s going to alter in all probability within the subsequent six months.
So, um, yeah, that took you a query. I, I feel there’s, um, impression when it comes to like, when it is tougher to do that enterprise, that signifies that fewer individuals are going to get into it and keep in it. Um, it does not imply it isn’t attainable. It simply means like I used to say this was one thing anyone can do. And I do not know if I would say that anymore.
It is like, no, you form of need to have a sure degree of intelligence and wherewithal and persist with itiveness, otherwise you’re in all probability not going to make it. And it is also about attempting to be clear about that too and serving to folks perceive like, Okay. very a lot. In case you’re not the kind of one that has resilience, like in case you do one mail marketing campaign or textual content marketing campaign or no matter you are doing and if it would not work and you are going to stop, like if that is you, then simply save your self the difficulty and do not do that.
So, yeah.
Jared: Why do not you give us a bit of little bit of context for everyone listening when it comes to what the model consists of proper now. I imply, I do know getting ready, I used to be your YouTube channel, you bought a podcast episodes in on that, plenty of movies, your web site ranks for, for um, Yeah. Yeah. Yeah. A number of tens of 1000’s of key phrases with tons of content material on there.
After which in case you might something simply on, um, you already know, perhaps some month-to-month metrics or something you are comfy sharing when it comes to income or one thing, simply to offer you an thought of the scope of what you constructed up during the last, I imply, geez, I suppose nearly 15, 20 years now.
Seth: Yeah. Yeah. So, uh, the REtipster model, it is actually, um, it consists of the stuff that I am serious about in the end, like if, if I feel it is value speaking about or if it is some enterprise that I need to get into or that I’ve been doing, then it belongs on the location as a result of I do not write all of the content material, however I’ve in all probability written like 90 p.c of it, um, or in a roundabout way had quite a lot of affect on what content material goes on there.
Okay. And, uh, if it is about one thing, I do not know, some obscure factor or simply something that like, I haven’t got a ardour for, then like the eagerness just isn’t going to return via and or the information is not going to be there as a result of I do not know something about it. Um, and apparently, so quite a lot of just like the mainstream stuff that most individuals take into consideration with actual property, like shopping for homes or residence buildings and that form of factor.
In order that’s lined very well by BiggerPockets. They’re nice at, uh, you already know, if folks aren’t acquainted, that is simply, it is an enormous behemoth, greatest web site on the web for actual property buyers. They’ve accomplished an incredible job of catering to the stuff that most individuals are on the market on the lookout for. Uh, REtipster is extra targeted on form of the nichey stuff that, uh, that basically does want much more specialised information to do it the suitable method.
Like for instance, the way in which that you’d go after a land deal, the dialog you’d have with that vendor may be very totally different than the way you do that for a home. And in case you’re attempting to take the home, and apply that to land. A few of it’ll be true, however you are going to miss some stuff as a result of there’s simply oddities about land that you do not have to cope with in the home world.
So, Um, I attempted to actually, um, clarify these items in order that anyone with an eighth grade schooling might perceive it. And fortuitously, I am really a fairly gradual learner, prefer it takes me some time to determine issues out. I normally need to be instructed one thing 3 times for it to stay. Possibly it’s going to stick. So given how gradual I’m, it, uh, it is really lent itself nicely to with the ability to clarify sophisticated issues to anyone as a result of.
To ensure that me to get it, most different folks will get it too. And that kind of comes via. Um, so yeah, however, uh, when it comes to the model, so land investing, self storage is one other factor that I have been making extra content material about as a result of I’ve gotten into that enterprise. Um, different issues like I used to personal, uh, duplexes and that form of factor.
So I’ve some expertise and stuff I can speak about on that entrance. And in addition, I all the time form of like staying updated on just like the tech in the true property world, just like the web sites which might be most useful, software program that is actually useful for folks. A few of these issues have affiliate alternatives the place I can promote them and earn some income from that as nicely.
So I am all the time searching for that form of stuff. And in addition quite a lot of the issues that I speak about would not simply apply to actual property. Like every working skilled can use these items. And I attempt to clarify it in such a method that like, I am not particularly calling out land buyers with all the things I say, like they’ll get it.
However different folks can get it too. Like for instance, uh, like Mercury, Mercury, it is like a on-line banking service or relay. Like these are issues any small enterprise proprietor can profit from. So I need them to have the ability to discover that on YouTube and With these sorts of issues the place I do know it applies to different circles, I do not need to like pigeonhole simply land buyers on that stuff.
If it is one thing that solely land buyers want, then I’ll say that. However, you already know, I attempt to simply strategically do issues that lots of people can use. Um, and when it comes to like metrics and that form of factor. So, uh, There was a time years in the past after we bought quite a lot of site visitors, no less than quite a bit by my requirements, however perhaps not all people’s, nevertheless it was like a few hundred thousand guests per 30 days.
And I do not know what occurred, however in, I feel it was 2019 in July or one thing like that, in that timeframe, abruptly we misplaced like 40 p.c of our site visitors in a single day. And, uh, apparently at first, when this occurred, I used to be form of like panicking, like, oh no, like what, what did I do improper? Did I mess one thing up?
Um, however as time went on, I discovered that it had. Completely no correlation with our income, like income did not drop in any respect. So it was like, it was form of identical to a conceit metric that was making me really feel good, nevertheless it did not actually matter. And in hindsight, I suppose that is form of comforting to know that site visitors is not all the things.
I imply, it is good to see, however, um, so, however that was form of only a bizarre, Uh, I suppose up till that time, my weblog had simply been rising 12 months over 12 months over 12 months, identical to going up and up and up. And in my thoughts, it was like, that is going to go without end. Like sometime I’ll have thousands and thousands of individuals visiting and perhaps tens of thousands and thousands.
However that was one among these, uh, you already know, harsh actuality moments of like, nope, sorry, it isn’t going to occur except you basically change quite a bit, which I nonetheless do not even know what that will be. It is simply not ever going to be that form of web site. Um, after which, uh, because the COVID actual property increase and the land investing increase occurred in 2020 and past.
Um, you already know, in all probability probably the most I’ve ever made in a month from all of the stuff mixed is about that 60 grand, uh, quantity. And nowadays, like in 2024, a great month is extra like 20 grand. So it is come down fairly a bit. Um, I would say like a mean month trying over the previous, like 5 years would 30, 30 grand a month from all the things.
Um, And that is a mix in fact stuff and affiliate stuff and promoting stuff that we do and different random issues that are available. And, uh, you already know, I used to be watching really simply earlier than we bought on this name, uh, A YouTube video on the Area of interest Pursuits YouTube channel speaking about, you already know, the ups and the downs and the rollercoaster.
And I can completely relate to that. Um, I feel the good factor about what I’ve tried to construct is that the earnings does come from many various sources. So like once I undergo a time the place the core gross sales simply cease, prefer it’s not the top of the world. Um, as a result of there’s, you already know, loads of like affiliate earnings coming in and that form of factor.
However, uh, I suppose now greater than ever although, it is form of underscored like, that is a good suggestion, Seth, hold doing that. Like hold, hold, hold getting stuff from different locations that aren’t your course. Since you by no means know when like, Curiosity is simply going to go away or, I imply, it is like something, any of those sources of earnings can disappear for unexpected causes.
And that is in all probability true for affiliate stuff too. I imply, there’s sure nice affiliate partnerships that would simply disappear in a single day as nicely. However the extra various things you possibly can have. And, uh, the much less, just like the smaller these items of the pie may be, in my thoughts, that is form of a great factor.
Jared: I am so glad you went via all that as a result of it in all probability for everybody listening, or no less than most individuals listening, there’s one thing in that timeline and in that story arc that touches on one thing all people’s feeling.
I, I, I need to drill in on a few belongings you mentioned. I will begin with this. There’s a few belongings you mentioned that I wrote down in my notes and I need to drill it down on. Yeah. One in every of them is. In case you did not discover a downturn in income, while you had a downturn in site visitors, what was, what, what income sources had you constructed as much as that time?
Like, have been you in a position to determine like, Oh, my site visitors plummeted, i. e. lots of people are considering that proper now who’re listening to podcasts with all of the Google adjustments which have occurred just lately, like my site visitors plummeted, however my income did not, what sources of site visitors have been producing your income that you just weren’t conscious of at the moment?
Seth: That is an incredible query. I’ve, I am doing a a lot better job immediately of monitoring all that stuff. Again then I, it was principally simply, what does Google analytics inform me? Which wasn’t that detailed actually. Um, however I feel, uh,
Jared: Like, nicely, income would not drop, so let’s not contact a great factor whereas we now have it.
Seth: Kind of.
Yeah. However, uh, um, so I feel a part of what was occurring there. was that again then a bigger proportion of the earnings was coming from course gross sales. And for that, for the land investing masterclass, I feel on the time again then, it was promoting for perhaps 2, 000 ish bucks or someplace in that worth vary. And any person who’s going to spend that form of cash, like they form of have to be fairly certain about what, what they’re doing.
Like they should.
Jared: They are not a random prime of the funnel, Google site visitors form of supply. Yeah.
Seth: They do not randomly uncover me after which purchase it that day. It is extra like, okay, that is fairly cool. I’ll observe alongside. And perhaps a few months later, perhaps they’re going to do it. Um, and so. I feel simply because that intent is there, like if anyone’s going to purchase it, there needs to be quite a lot of intent to try this.
It isn’t an impulse purchase. Um, whereas quite a lot of the site visitors I feel I misplaced was form of identical to site visitors that perhaps ought to have by no means come to my web site within the first place. Prefer it wasn’t that focused of site visitors. If something, Google was in all probability simply fixing one thing when it comes to like, yeah, we need to make certain these folks do not waste time with you as a result of that is probably not what they’re on the lookout for.
They want one thing else. I do not know. However, um, so perhaps there’s a few of that occurring, but additionally. YouTube had turn into, and it nonetheless is, a fairly essential a part of my enterprise when it comes to, like quite a lot of these affiliate gross sales that occur, they by no means even make it to my weblog. They simply watch the YouTube video.
They click on the hyperlink within the description and there you go. And I all the time embody hyperlinks to the weblog posts and related stuff within the description, however that does not imply they’re ever going to really present up as site visitors to my major web site. That is one thing I’ve in all probability not accomplished the most effective job of is like together with good calls to motion in these movies to enroll in my e mail record and like really retain these folks.
Lots of people in all probability simply come and go. Um, and perhaps they could purchase one thing, however um, I in all probability would have benefited if I had earlier on made a much bigger deal. Like, Hey, do not simply subscribe right here. Do not identical to it, like join this factor as a result of it is going that will help you quite a bit. That form of factor. And I am probably not a lot of an enormous Instagram man.
I’ve bought an account there, however I simply, I do not spend quite a lot of time on that platform. Fb, for no matter motive, is a fairly big deal for my viewers, for land buyers particularly. Um, I’ve a Fb group or a few extra, quite a lot of exercise occurs there too. In order that’s additionally been a fairly good alternative to advertise stuff.
I’ve a discussion board as nicely, uh, via retipster. com. We just lately simply migrated all of the software program to discourse, um, which I really like that software program much more than what we have been utilizing, however our discussion board site visitors, I do not know what occurred precisely, nevertheless it form of dropped off quite a bit. I feel what, what occurred there’s after we migrated all the things.
All the customers need to reset their password to get again in and never all people understands that. So, it simply form of like put this massive roadblock in entrance of individuals. So, I suppose that is one other factor, if anyone on the market has a discussion board or desires to start out a discussion board, to the extent which you could, attempt to by no means migrate away from that as a result of it is an enormous ache to do it.
I can solely think about.
Jared: Um, let’s speak about this course, uh, or perhaps going all the way in which again in historical past. When did you transition from having an internet site and a weblog? Into having a course and what was the impetus? Like what have been the indicators that you just have been ? And once more, I, I really feel like lots of people learn about programs, however do not essentially take a look at their model as one thing that, that they’ll make a course from or they’ll promote.
And you have clearly accomplished an excellent job. We’ll speak about worth factors in a bit of bit. I’ve some questions on that as nicely, however how do you know that was a transition that, um, that you must take and make the most of and, you already know, perhaps speak us via the early days of constructing the course and the way you marketed it.
Seth: Yeah. Um, so. I feel the sunshine bulb second occurred when a pal of mine who had been following my weblog since I began it, he identical to, Seth, you bought to make a course. Effectively, you are loopy for not having one already. And, uh, and he was form of proper. Like there was quite a lot of, I principally had all of the content material for the course on the weblog.
It simply wasn’t organized that nicely. It was only a matter of determining what platform to have this on after which placing it in the suitable order, including content material the place it wanted to be added, uh, simply giving folks like that is all the things you want proper right here. There you go. Um, and so. Kind of, kind of that. And in addition different folks within the viewers had been asking particularly for one thing like that.
And it was a very attention-grabbing discovery to know that, uh, for probably the most half, like, Individuals pays for stuff that is already free in your weblog. They simply need it organized. And, um, that was form of attention-grabbing. And even to this present day, that is form of how quite a lot of our programs work is the origin of the content material within the course is from one thing on the weblog.
So, we would do one thing to love sweeten it a bit of bit, like perhaps add a video the place there is not one on the weblog or one thing, however, um, or perhaps like the place there’s usually a paid obtain on the weblog, you simply put that within the course without spending a dime. So, prefer it, They are going to get it if they simply go to the course and that form of factor.
Um, however yeah, it was actually simply folks from the viewers telling me to do it. And, uh, on the time there have been, uh, solely two different land investing programs in existence. After which, uh, I really, apparently, launched mine the very same day as one other educator. So then there have been 4 available on the market for some time.
After which after 2020, I feel there’s like 30 of them on the market now, there’s tons of individuals attempting to do that. So it is gotten very, very crowded, which has made it quite a bit tougher to be heard than it was once earlier than. Like I used to have the ability to make a video about land investing and like, Just about all people would see it.
And now it is like, eh, perhaps 20 p.c of individuals would possibly see it, perhaps. Um, in order that’s been form of a problem I am attempting to determine as nicely. However, uh, um, however when it comes to like advertising and marketing the factor, so I actually do not know if I might take recommendation from me on that. I feel I did a fairly dangerous job of it, however even then, prefer it nonetheless labored, though I did a foul job of it.
Um, and there is a part of that
Jared: too, to be clear, like simply doing it and placing it on the market. And even in case you do a foul job on it, not saying it all the time goes that method, however in your case, or no less than the way in which you describe it, it nonetheless labored very well.
Seth: Yeah. Yeah. And I feel a part of why it labored was as a result of on the time, there wasn’t a ton of competitors on this house for this factor.
The the general public that purchased it, like they bought to know me very well. Like, I did not even, they did not even know I had a course till they like adopted alongside for some time and realized, Oh, Seth’s bought a course, perhaps I will do it. Um, however I’ve heard suggestions now years later from folks that they have been like, man, Seth, I want I might’ve recognized you had this course, however like, you did not say something about it wherever.
Prefer it wasn’t, it was exhausting to search out the place this factor even was. Um, so I’ve since mounted that, I feel, form of, um, however I feel I simply had quite a lot of, um, form of this artist’s curse of like, I do not need to promote out. I do not need to be any person who’s all the time, you already know, attempting to pitch folks on stuff. And I feel I did not notice like.
Loads of instances while you pitch folks on stuff, most individuals aren’t even gonna see that ‘trigger they don’t seem to be paying consideration at that second. Once you mentioned that factor, like in case you really need folks to learn about it, you gotta go nuts. Like hit ’em on each channel a number of instances, and even then they’re going to nonetheless in all probability miss it and it’d annoy some folks, nevertheless it’s like no matter.
You recognize, apparently they weren’t tremendous followers and so they weren’t like, you already know, they did not love what you have been doing within the first place. So, um, that is one thing that, uh. And even with all these, uh, totally different social media channels on the market, like I nonetheless form of battle with like, am I hitting all people? Like did I publish this within the Fb teams and like YouTube neighborhood and on Twitter and on LinkedIn and on Instagram and on identical to factor after factor after factor, it is actually exhausting to love get it in all places after which do it a number of instances in all places.
I haven’t got that mastered nonetheless, however. After which, you already know, I feel quite a lot of the, uh, the opposite folks on this house now, a part of what’s my principle anyway, a part of what’s making it tougher is that, uh, They kind of come from, uh, just like the e commerce world or they’re, they have been educators in different, uh, uh, actual property niches that have been much more aggressive and so they actually perceive Fb and, uh, Google adverts and so they do it and so they spend some huge cash on it.
And I do not do it in any respect as a result of traditionally I’ve relied on simply natural search and it is labored for me, nevertheless it’s working much less now than it ever has earlier than. Ed. You recognize, I used to be simply trying on Google this morning. Um, my, my course ranks fairly excessive up there. Like, I feel it is like a quantity two natural search consequence, however there’s like, you bought to scroll via all these adverts, even to see that stuff.
And most of the people in all probability aren’t going to do it. So, and that is form of principle. I do not essentially know that, however I do know that it did not used to, it did not used to appear like that. Like years in the past, there have been no adverts, land investing programs and that form of factor. So, um, it is simply form of a distinct atmosphere now.
And I am nonetheless attempting to determine make it work. Yeah. How did you land on the value level?
Jared: Trigger it is, um, nicely, it isn’t that it is tremendous excessive, however I might say that it is in a category of like very superior degree, um, course pricing. Is that as a result of that is what the market bears? Is that as a result of it is like 190 chapters?
Is that as a result of. The deal measurement and funding measurement is so massive that it substantiates a course that that is costly. I am simply curious how you’ve got landed on that, how you’ve got tweaked it, you already know, trigger course pricing is a science in and of itself.
Seth: Yeah, no, for certain. It truly is. I nonetheless do not know that I am 100% assured, even within the present worth, to be trustworthy with you.
Trigger I do know there are, uh, there’s folks on the market promoting programs that I do know I have been via them. I do know they’re, you already know, Not half pretty much as good. And so they’re charging like 5, 000 for them. It is a bizarre factor. And there is different people who find themselves gifting away their course without spending a dime. And that is one other attention-grabbing factor as a result of if any person sees two land investing programs, one’s free, one is 2, 500, why would they not do the free one?
I imply, even when the worth is like, if the standard is totally totally different, they don’t seem to be going to know. Why would they roll the cube on 2, 500 to search out out? So, I feel that form of factor has made it tougher as nicely. Um, so again once I first began making this course factor, like I discussed, I, I attempted to do that month-to-month subscription mannequin, which I came upon did not make sense in any respect.
And it was tremendous annoying as a result of, as a result of at the same time as I imply, it was a laughably low cost worth that I used to be asking for it and other people would, you already know, miss funds on a regular basis, bought to observe up with them. And it is identical to, come on, it isn’t exhausting folks. So, um, we stopped doing that and adjusted it to, to a annual subscription.
And that in all probability labored even worse when it comes to folks persevering with to pay. However, um, after we modified it to that, I feel that was when it was, gosh, what is the worth? Like 1, 184, some random, uh, annual subscription quantity. And that was an analogous difficulty although, the place as soon as the second 12 months got here up, folks would love disappear and ghost us and so they would not pay and that form of factor.
In order that was once I was like, okay, overlook this. Uh, I see these different land educators are charging about 2, 000 for his or her course as a one time cost. Let’s do this. It is working for them. I will strive it right here.
Jared: Yeah.
Seth: And, uh, and even immediately, like if I have been to alter the value, I might positively take a look at like different land programs and see like, what are they doing?
What’s working for them? And that will, it might play no less than some position in me deciding what it might be. And, um, yeah, I’ve tried different stuff with like, uh, like webinar, uh, promotions the place we, I bundle all of our programs for like, it finally ends up being like, uh, 4, 000 or 3, 997 for all of the programs. Nevertheless it’s cheaper than in case you have been to purchase all of them individually, that form of factor.
So that you form of have this worth stack that you just do. And, um, that is labored to a point. Um, however I do not assume I have been doing it for lengthy sufficient to actually know for certain. However that is one other technique you can strive.
Jared: I do not need to learn too far into it, however in getting ready for immediately, I used to be in your web site, poking round, homepage, about web page, stepping into among the content material.
I might say that it feels such as you’re positively funneling folks Into your e-newsletter and quite a lot of your free content material. After which the course should get pitched afterward. Trigger I did not see a lot in regards to the course. No, that is
Seth: nice suggestions.
Jared: Effectively, I do not know. Is that like, I am simply curious. Is that strategic?
As a result of funneling is an enormous deal and you have talked a lot about how. Nobody’s going to land in your web site and purchase a 2, 000, 3, 000, 4, 000 course out of the gate. And it makes a lot sense to me as I perused your web site in preparation for immediately. I am like, I did not see a lot about this costly course. I noticed quite a lot of stuff about get data proper now.
That is going to assist immediately. That is form of free and worth add. Is there quite a lot of funneling that goes into it? Are you creating e mail funnels and, um, and, and, and, uh, purchaser funnels in your course or what’s been the most effective course of for you as you’ve got grown this over time?
Seth: Yeah, that is an incredible query. And I recognize the suggestions.
That is, that is good to listen to. Um, so yeah, for the longest time, uh, what I might do is I simply had a, a bit of WordPress widget that confirmed up on the finish of each single weblog publish that was principally an advert for the land investing masterclass. And other people would uncover it that method. There’s additionally a, a retailer, a button in our navigation bar the place you will discover all our programs there.
Um, and I’ve additionally bought like a few random, uh, autoresponder emails or, you already know, uh, auto, what do you name it? After they subscribe and so they get a collection of like 25 emails for a 12 months or one thing like that. However a few of these emails point out it, however in any other case that is form of it. Uh, I’ve additionally bought, I suppose, some random, uh, podcast pre roll adverts which have aired previously that form of point out it.
So, however to your level, I imply, I might in all probability do a greater job of identical to mentioning it extra or giving it higher, uh, airplay. The opposite stuff that I am doing now, which I ought to in all probability reevaluate it as a result of I do know no less than one among them is not working that nicely, is as an alternative of simply sending them on to the touchdown web page for the Land Investing Masterclass, one among this stuff goes to a webinar the place they see all about it and you already know, that form of factor.
And that has had form of blended outcomes. It hasn’t labored in addition to I believed it might have. Uh, the opposite one is a, it is a free 5 day e mail course the place they’ll form of be taught extra about it and form of overcomes objections and that form of factor. And, uh, I have not appeared on the stats intently sufficient to know the way nicely that is working, if in any respect.
Um, however yeah, that is a great, a great level although. I’ve bought to revisit that to determine, is that working? I set each of them up lower than a 12 months in the past, so I simply need to see if I bought a test in. No, and it is much less
Jared: of a remark and extra of a possibility to love, um, be taught from you about excessive finish, excessive ticket gross sales.
I imply, that is actually what I am drilling down on right here is. It is one factor to launch a course in your content material for two. 97. It is one other factor to launch a course for twenty-four. 97. And there is a lot we are able to be taught from you who’ve form of moved your course up in worth all through the years as you’ve got seen what’s working and what’s not.
And, um, I, I do assume there’s one thing to be mentioned for what you are echoing. And I do not need to learn too far into it, so inform me if I’m, however like, You actually do come throughout as somebody who leads with worth first and spends extra time within the worth than you do on creating the right funnel or the right touchdown web page or the right metric that backs up the, this, the, that, and there is one thing to be mentioned for it.
Like, yeah, I am certain you can be doing higher on that. However to your earlier level, there’s solely so many hours of the day which you could deal with this. You continue to need to be an lively actual property investor to supply that worth. You are specializing in these sorts of issues. I simply assume there’s an incredible juxtaposition there that you just’re form of uncovering, like the worth you are offering is your focus over.
an excellent detailed funnel, perhaps.
Seth: Yeah, it is, it is actually true. Um, and I feel like one thing to learn about the true property investing house on-line. Um, and that is form of like harpooned fairly nicely by larger pockets over time, however I feel the problem existed earlier than them, however they simply form of did a very good job of making a The mindset, however there is a, uh, form of a, like actual property gurus or educators are nearly seen as dangerous guys.
Like these are people who find themselves like, they seem to be a sham. Like they’re simply attempting to rip-off you out of your cash. And You recognize, they’re the enemy form of factor, which not all people thinks that, however, however there’s that thought on the market. Like, as quickly as you begin providing a course for 2000 bucks, oh, I see, you are a kind of guys.
And like, I do not need to be seen as a kind of guys. And to a fault, to the purpose that it simply in all probability misplaced me a ton of cash over time. Uh, I feel that is form of what subconsciously retains me from mentioning it extra is as a result of I do not need to like lead with the gross sales pitch. I need to lead with like, look how I can assist you, you already know, and do not, do not even give me something.
You do not have to choose in something. It is simply, it is all right here. And, uh, you already know, on one hand I’ll say like, Loads of the folks that I meet, like they’re, I do not imply to love be all narcissistic or something, however like, they love me. Like, prefer it creates these wonderful followers and folks that, you already know, come as much as you and say like, Seth, you modified my life.
So like, I really like that simply from an emotional aspect, however like financially, like quite a lot of these folks whose lives I’ve supposedly modified, I’ve made not a penny from them. And on one hand, it is like, I suppose that is, that is fantastic. Alternatively, it is like, man, however like, they, they in all probability would have paid me one thing if I had simply accomplished a greater job of like letting them know that there was a possibility to.
So. Um, I haven’t got that found out on a second, in all probability do quite a bit higher at it
Jared: in the case of the podcast that you just began. That is not a channel that lots of people usually assume to enter YouTube, running a blog. These are perhaps extra widespread channels, proper? You speak about Fb, these sorts of channels, what, uh, when did you land on beginning the podcast and why?
And the way do you assume that has contributed to your general development and model?
Seth: Yeah. In order that was again in 2019 once I began that. And it was much like the course. I simply heard sufficient folks asking for it. And, um, I really hesitated for some time on this as a result of I am not nice at identical to freestyle speaking  on my own for an hour.
Like I, it simply feels like a nightmare to me. Like I would like the power from one other particular person within the room to form of hold it going. So I attempted to do my first handful of episodes with simply me and realized like, that is method too exhausting. I have to interview folks. So, I have been doing that for probably the most half, um, and it is really been superior, like when it comes to.
Um, I did not know that it is like my favourite factor to do essentially. Um, however I do know for certain lots of people, the one factor they’ll ever hear from me is that if I put it on the podcast, like they won’t watch YouTube. They won’t go to the weblog. If it isn’t on the podcast, they’re by no means going to learn about it.
And that is really one other form of discovery I made over time is like, in case you really need folks to learn about one thing, like put it in all places, as a result of some folks deal with one factor, like perhaps it is simply YouTube and nothing else. Um, so there’s that, however, uh, the viewers for our podcast is, I do not know, it is comparatively small.
We used to get in all probability two to three, 000 downloads an episode. Now it is extra like 500 per episode. And I feel it is a operate of Once more, there’s much more podcasts on the market now, much more land investing podcasts, that form of factor. Um, however I feel, uh, I did not even know this once I began doing it, however apparently I hear this time and again from folks.
I am fairly good at like, um, actually drilling all the way down to points. Like not simply listening to the reply and shifting on, however like getting a number of layers deep to actually uncover what is going on on and like what the folks aren’t telling me. So it is form of, I am really, I do not know in case you’ve ever heard of the Colby evaluation, it is like a character check you possibly can take.
However once I took that, I came upon I am apparently a really robust reality finder. Like I need to actually get all the knowledge out on the desk and never take something as a right, not assume something. And that form of comes via. It is form of enjoyable for me to actually perceive all the things about why an individual says and does what they do.
So, however yeah, the podcast, I do not know that it. So it makes a bit of bit of cash. Sometimes, I’ll, uh, receives a commission by corporations that need to get to our viewers and can run like pre roll adverts and that form of factor. However apart from that form of factor, I do not know of any immediately monetizable method that it is made me cash.
So, yeah.
Jared: Honest sufficient. However folks love you and acknowledge you from it.
Seth: Yeah. Yeah, for certain. That is the place one thing
Jared: paid. What do they name it? Receives a commission in hugs and hugs and kisses. Yeah,
Seth: precisely. I will take
Jared: them Hey for folks listening who? may be serious about Growing a course for his or her viewers What are the large suggestions that you’d need to share with them or that you can share with them?
From I imply nearly a decade now of doing it You
Seth: Effectively, uh, one form of mistake I made again within the day was I attempted to create the course on a WordPress web site, utilizing a WordPress theme and like plugins to deal with all of the funds and all these items. And it was fantastic. It labored for a few years, however man, it Possibly it was simply the themes and plugins I used to be utilizing, nevertheless it was an enormous ache.
It stored like breaking and stuff, and it might load actually gradual. And some years later, I spotted like, there’s platforms that do that, like they particular like Kajabi or what’s Cartrot. The one I take advantage of is Kajabi and I have been fairly proud of it. And once I moved to that, it simplified so many issues for me.
It simply saved me quite a lot of grief that I used to be coping with earlier than. Um, and if you wish to combine any form of a discussion board together with your course, I do know there’s totally different ones on the market, like college, I feel is one which has a very good discussion board performance constructed into it. Uh, I feel Kajabi has that now too, though I am not utilizing it.
I am utilizing my public discourse discussion board. Discourse is the open supply software program we’re utilizing, so it is free to make use of and it really works fairly nicely. Um, however in case you select to do a discussion board, like do your finest to, Decide the suitable factor from the outset. So you do not have emigrate it as a result of that is an enormous ache and positively messes issues up while you attempt to change that.
Um, and yeah, I imply, form of, as we have talked about right here, like, do not be too bashful about, you already know, gross sales pitches and promoting and speaking up your stuff as a result of no person else goes to do it for you. I imply, they could, however like, you possibly can’t depend on that. Um, I imply, actually you have to be your advocate when it comes to letting folks know that it is there and letting them know why it is of their finest curiosity.
Some individuals are going to haven’t any downside with this, however I apparently have an issue with it even immediately. Um, however, uh, simply realizing like, this is not nearly like, You are going to be not making as a lot cash. That is about like, folks can get forward in life quite a bit sooner in the event that they learn about your factor. Such as you’re really hurting them too by not letting them learn about it.
And uh, yeah, that is, it is simply a kind of issues like, uh, it is like a bizarre psychological block that I’ve all the time had. And um, The earlier you will get over that, the higher.
Jared: I hope everybody listening can hear a few of these issues. Trigger I feel lots of people which might be within the areas we’re in are comfy hiding behind a keyboard.
Um, and I, I do not imply hiding to, to, to, to, to place, um, fault to it. Prefer it’s, it is uncomfortable to place your self on the market, put your face on a course and inform folks to go purchase it. And that is exhausting. And, however listening to you form of navigate via how you’ve got discovered methods to be comfy with that. Like that is one thing that just about all people in all probability goes to have that imposter syndrome to a point of in, in create a course.
And, and we might simply sit right here and speak solely about how a lot to cost for it. And, you already know, do not do a plugin, do a, do a studying, an LMS platform and, and the ways behind it. However there’s additionally that psychological block that comes with placing your self on the market and needing to beat that with a purpose to promote the course on an ongoing foundation.
Seth: For certain. Yeah. And it is, uh, yeah, even I, um, placing my face on a video, I would not say it is exhausting essentially, however, uh, it positively takes an additional step to try this. It is quite a bit, it is much more work and discomfort, so to talk, than simply typing stuff out on the weblog. No.
Jared: Daniel Pink has an incredible e-book that I learn some time in the past.
Everybody’s in gross sales or one thing like that. Everybody’s a salesman.
Seth: Yeah.
Jared: Um, it is actually good. In case you’re trying to. Form of get a e-book that will help you on it. Yeah, it sounds correct for certain. Do not get it. Yeah Yeah, it is a actually nice e-book. In any case complete aspect observe Um, hey going again to one thing you mentioned earlier and as we form of begin to deliver this factor dwelling you talked about how?
Hey, it is modified dramatically within the final couple of years. There’s a lot extra competitors There’s much less eyeballs and you might be working In the direction of attempting new issues. What’s, what does going ahead appear like for you? What are some totally different belongings you want to strive or have already tried and perhaps are seeing some successes with so as to add income, to diversify, et cetera, et cetera, et cetera.
Seth: Yeah, no, that is an incredible query. So yeah, I am really bought a bit of observe right here on my pc, simply stuffed with issues to do this 12 months. It is a. Yeah, such as you mentioned, a few of them have labored, a few of them haven’t. Uh, among the issues I am attempting, I identical to enjoying round with pricing simply to see like, do folks chunk if the value is totally different someway, if there is a cost plan or if it is cheaper or in the event that they get one thing else or.
You recognize, that form of factor. Um, you already know, I do not know that I’ve discovered some like profitable hack that makes it simply all of the sudden work essentially. So I am curious nonetheless out on that. Different issues although are, um, I’ve heard from varied locations that individuals are much less prepared to pay for an costly course nowadays as an alternative of what they’re on the lookout for is extra of like teaching assist or like a bunch teaching format or like software program to make issues extra handy for them.
So, um, I have been attempting to love, uh, nearly like associate with totally different software program corporations, whether or not it is like the next paying affiliate factor or like being an precise half proprietor of the software program firm, if it is a software program I actually imagine in. And there is additionally this concept, I’ve tried doing a bit of little bit of group teaching this 12 months, which is one thing I traditionally haven’t accomplished.
And that has labored when it comes to like folks have been prepared to pay for that and so they might pay much more for it. However I nonetheless do not know if I find it irresistible. Like, it isn’t one thing I. Like need to dive headfirst into it. It is extra of like, okay, if I bought to do it, I’ll. However I do not essentially know that that is my most popular future.
Um, I’ve additionally been partnering with different coaches in our house. So it is like, I will refer the folks to you and you are able to do the teaching and also you pay me a referral payment. That form of factor. So, we’re nonetheless kind of assembly that want, however I haven’t got to really do this work. And so they’re glad to do it.
Um, different issues are, uh, doing like extra Fb and YouTube dwell stream issues the place we’re like doing a presentation after which there’s one thing to promote on the finish. However even when folks do not buy it, they’re nonetheless going to get a pleasant piece of content material from it the place they’re going to be taught one thing, that form of factor.
I am really doing a kind of later immediately. So, we’ll, we’ll see how that goes. Um, so yeah, there’s, and there is Different concepts, I am certain, however these are form of the issues on the instant hit record that we will give a shot to.
Jared: Effectively, I feel it is actually attention-grabbing to have you ever on the podcast on the time you are in, trigger you’ve got gotten this monitor report of success in let’s be trustworthy.
I feel a fairly niched down. Space like actual property investing is large. I might classify actual property usually, however like Particular I suppose actual property’s massive actual property investments a distinct segment of that After which land investing might be much more of a distinct segment of of that And you already know, you’ve got accomplished very well with it and you have accomplished it in Quite a lot of totally different platforms alongside the way in which.
So it is, it is, it is actually attention-grabbing to observe that. I feel lots of people have an interest proper now in listening to success tales from making a model that works throughout many platforms to all funnel into its success. And you already know, it is also humbling to listen to all of the belongings you’re attempting. Trigger I feel lots of people are on the level the place, Hey, let’s strive stuff and let’s have a look at what works and let’s collaborate on what’s working.
Seth: Yeah. And I’ll say it is form of bizarre to assume this, uh, I do not love when issues cease working in addition to they as soon as did, however there’s a silver lining to it. As a result of once I take a look at the place I used to be at 12 months in the past, um, it nearly form of felt like issues have been a bit of too simple. Prefer it was simply working by itself, which is actually cool.
On one hand, it is superior, however like, it is very easy to get complacent when issues simply work and you do not have to battle. And as issues have gotten tighter and tougher in several methods, it is form of like reinvigorated me a bit. It jogs my memory of like years in the past, and I used to be a lot earlier on this course of, like simply, I had this hearth to make this work.
Like I actually needed this to occur. And it was wonderful when it did occur. So, it simply form of jogs my memory of these days a bit of bit when it comes to like, uh, it is nearly extra thrilling in a method. So, it isn’t, it isn’t all dangerous. Um, and I feel in the end it’s going to in all probability be. A greater particular person for it every time I do determine this out.
So, yeah,
Jared: it is attention-grabbing too. I imply, I’ve interviewed individuals who have web sites and types within the journey house, for instance, and so they had a really comparable sharp uptick when the world form of reopened. Now they’d fairly the downturn in 2020 adopted by fairly the sharp uptick. And quite a lot of these manufacturers are perhaps they might say coming again all the way down to earth.
And it seems like Their model is has been on the decline for a 12 months or two However maybe a greater actuality is that it is simply going again to the place it all the time was Yeah, now that that increase is over and so there’s bought to be some wholesome perspective there the place
Seth: yeah For certain
Jared: actually the true property business was driving excessive as many industries did popping out of covid um, and plenty of industries Modified dramatically.
And that was a few, in that couple of 12 months interval, however you already know, maybe you could have landed again to the trajectory that you just have been all the time on and now it is reinvigorating you to take it to the subsequent degree of a real subsequent development section.
Seth: Yeah, for certain. Might be
Jared: a glass half full. So we all know the web site’s REtipster.
com the place else can folks observe together with what you are doing? Another locations that individuals can go to be taught extra about you?
Seth: Sure. In case you’re on any social platform, in case you search for REtipster, You will in all probability discover me there, uh, Fb, uh, X or LinkedIn or no matter. And, uh, landinvestingmasterclass. com. That is form of like the primary, uh, touchdown web page for the primary flagship product that I’ve talked about a couple of instances.
And, uh, additionally completely unrelated factor. I even have a child’s story podcast known as the story. Yeah, it is known as the Story Land Podcast, the place I simply make up children tales and put sound results and music to them. Apparently. It is about 30 instances extra in style than the REtipster podcast is. I am not shocked
Jared: in any respect.
I am not shocked.
Seth: Yeah. I get like 50, 000 downloads per week from it. It is loopy. And in addition, apparently, I’ve not made a single penny from it. As a result of once more, like we talked about, I am horrible at promoting stuff. However, uh, it is also quite a lot of enjoyable too.
Jared: That’s, that, my spouse’s a college counselor. She is going to in all probability be your subsequent podcast I hope so.
She completely loves that form of stuff. That will be a complete separate podcast, I really feel like. For certain. Uh, that is cool, man, you dropped that on the very finish. We’re accomplished. I do know it is all proper. We’ll save that for an additional day. Seth, thanks for approaching the area of interest proceeds podcast. You
Seth: guess
Jared: a lot continued success.
I recognize all the things you’ve got shared. Thanks for approaching. Thanks,
Seth: Jared. Thanks. Nice to speak to you.
