How to Make Money with Sponsored Blog Posts in 2024

In the event you’re seeking to make money blogging, sponsored weblog posts are the most effective monetization avenues to experiment with.

As a type of promoting, sponsored posts allow you to receives a commission for publishing content material by yourself weblog—and should you’ve constructed an engaged viewers, you may cost a premium fee. The extra weblog & e-newsletter readers you’ve gotten, the upper the charges you’ll be capable of command.

Blogs in just about any niche can run sponsored posts, however some niches that are a particularly good fit are magnificence, trend, journey, well being & health, and parenting.

On this information, we’ll check out how sponsored posts work, see some fast examples, then dig into the sensible steps for publishing sponsored posts by yourself website.

The best way to Make Cash with Sponsored Weblog Posts in 2024 (11 Greatest Practices & Examples)

Disclosure: Please notice that a few of the hyperlinks beneath are affiliate hyperlinks and at no extra value to you, I’ll earn a fee. Know that I solely advocate services and products I’ve personally used and stand behind. While you use certainly one of my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and preserve my in-depth content material freed from cost for readers (such as you).

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A sponsored weblog submit is a bit of promoting content material that’s paid for by an organization or model.

In some instances, the advertisers will write that content material for you—just like a guest post. However some bloggers desire to write down sponsored content material themselves, getting sign-off from the advertisers earlier than posting it.

Sponsored posts ought to be on-topic on your weblog and will provide helpful content material on your readers, fairly than being purely promotional.

What Are the Benefits for the Blogger?

The principle purpose bloggers publish sponsored posts is for the cash! A sponsored submit may be an effective way to usher in a very good charge, quick—whereas it may take a whole lot of time to become profitable from regular ads in your weblog.

For busy bloggers, sponsored posts written by advertisers can be a helpful supply of content material.

What Are the Benefits for the Model?

From the angle of the model that’s paying for the sponsored content material, a sponsored submit does a number of helpful issues:

• It will get them a minimum of one high-quality backlink to their very own web site—boosting their search engine optimization (search engine marketing) and serving to them rise by Google’s rankings.
• It could actually usher in direct gross sales from readers of the weblog.
• It helps construct model consciousness.
• It associates their services or products with a (doubtlessly common or well-known) weblog in a related area of interest.

So what do sponsored weblog posts appear like? Usually, they gained’t be clearly totally different from common posts on the weblog. You would possibly see a brief disclaimer at first of the submit (e.g. “This can be a sponsored submit from…” or “From our accomplice…”)

Listed here are a number of fast examples of posts produced with model partnerships:

Instance 1: 5 Steps to Mastering Project Management for Freelancers (How to Manage Freelance Projects) (RyRob.com)

This can be a submit I wrote a number of years again, although I’ve up to date it since, speaking about my expertise of freelancing and managing a number of consumer initiatives. I exploit the introduction to speak about my very own challenges, then share a bit in regards to the sponsor earlier than entering into the majority of the submit:

Though this was a sponsored submit, I’d hope it’s simply as helpful and fascinating as some other submit on RyRob.com. As a result of I wrote it myself (fairly than having a employees author at monday.com produce it), the submit is in my very own voice and elegance too.

Instance 2: What I Learned About The World By Being In The Coast Guard (Buzzfeed)

This Buzzfeed submit is sponsored by the U.S. Coast Guard and options a variety of hyperlinks to their web site. The content material itself is just like different posts on Buzzfeed, with first-person accounts and informal images.

Instance 3: Potential is No Longer Enough: What Founders Need to Know in 2023 (TechCrunch)

This sponsored submit does an incredible job of being clearly labeled and consists of helpful suggestions for founders. It’s fairly typical of sponsored content material, in that it comes throughout as slightly bland and generic—should you’re creating sponsored content material, attempt to be sure to get a bit extra voice and persona into it if attainable.

The best way to Run Sponsored Weblog Posts on Your Web site: A Step-by-Step Information

So that you’re concerned with publishing sponsored posts in your website—however you’re unsure get began. Right here’s what you could do, in 8 easy steps.

In the event you’ve solely simply began your weblog, then you definately won’t (but) have a large enough viewers to draw sponsors. And in case your weblog’s been uncared for for some time, chances are you’ll must do some work to get it into form. Ideally, your weblog ought to:

• Look skilled. In case your weblog has an enormous “Coming Quickly!” picture on the entrance web page, or appears to be like prefer it was created within the Nineteen Nineties, then it’s not going to make the most effective impression on potential sponsors.
• Have a longtime readership. Manufacturers will need to know stats like your monthly traffic. The extra readers you’ve gotten, the extra probably it’s that you just’ll be capable of entice sponsors.

In case your weblog is pretty new however you’ve received a lot of followers in your social media accounts, then you definately would possibly as an alternative search for alternatives to publish sponsored posts there. A lot of these sponsored gigs have turn into more and more common over the previous few years.

Step 2: Creating an Info Web page (Media Equipment) for Sponsors on Your Weblog

As soon as you’re feeling prepared to start out attracting sponsors, it’s time to create a web page in your weblog that provides potential sponsors extra info to allow them to resolve if they need a partnership along with your weblog.

You don’t must hyperlink to this web page out of your navigation menu should you’d desire common readers to not come throughout it, however you would possibly embody a hyperlink in your Contact web page or have it able to ship out should you obtain emailed inquiries.

Your info web page ought to embody particulars on:

• Your primary particulars: identify, contact you, the identify of your web site, and its URL. Sure, a whole lot of this ought to be apparent—however you need to make it very easy for advertisers.
• What number of month-to-month web page views you’ve gotten, normally based mostly on Google Analytics’ figures for web page views.
• Your email newsletter subscribers in case you have a very good variety of these.
• Statistics about your follower depend on social networks.
• Primary demographics about your viewers, e.g. “My weblog is generally learn by girls of their 30s and 40s who need to splurge on attractive craft provides” or “Most of my readers are school college students and 20-somethings on the lookout for low cost and enjoyable holidays.”
• Particulars on what you may provide, e.g. “A sponsored submit of as much as 1000 phrases, which I’ll write, that features 2 hyperlinks to any web page(s) in your web site you need. It will exit on the weblog itself and thru my electronic mail record. I’ll additionally share the submit and tag your social accounts from my Twitter, Fb, and LinkedIn pages.”
• Your fee for sponsored posts (or for various packages). We’ll come onto this in additional element shortly.

Tip: Some bloggers name this a “media package” and embody further particulars like their weblog’s emblem, extra statistics, and maybe their very own picture.

You may also need to embody different info and metrics, resembling particulars about awards your weblog has gained, related statistics (like your Google PageRank or area authority), or additional insights into your viewers.

You’ll probably must put in some work to seek out sponsors, particularly should you’re a brand new blogger—and a simple method to do this is by becoming a member of sponsored submit networks or influencer advertising teams. These assist introduce bloggers to manufacturers and firms who’re on the lookout for sponsored posts, and plenty of may also deal with funds for you.

Just a few nice ones to get began with are:

• Adsy—you’ll get supplied with the content material without spending a dime and you’ll set your personal costs. Adsy ensures fee, too.
• Blog Meets Brand—working with bloggers and social media influencers, Weblog Meets Model has a easy sign-up course of and accepts bloggers from a complete vary of niches.
• Link-Able—in case you have subject material experience, then Hyperlink-In a position can match you up with manufacturers on the lookout for sponsored posts. Understand that Hyperlink-In a position is concentrated on hyperlink constructing, so chances are you’ll must construct connections with different websites and publish the sponsored posts there.
• Acorn—you’ll want to finish your profile in order that Acron can ship you related proposals from potential sponsors.
• Clever (aka “Actual Intelligent”)—doesn’t require a minimal quantity of followers/site visitors to hitch, although you’ll must be “energetic on a minimum of two social media channels on a constant foundation”. It focuses on social media influencers fairly than bloggers.
• Linqia—additionally targeted on social media, Linqia requires creators to have 10,000 or extra social media followers and be situated within the US or Canada.

Whilst you look forward to sponsored submit alternatives to come back in from the networks you’ve joined, work on building your blog’s traffic and rising your social media presence too.

Step 4: Reaching Out to Manufacturers You’d Like to Work With

In addition to becoming a member of sponsored submit networks, you will get in contact with manufacturers who you’d significantly prefer to characteristic in your weblog or your social media platforms.

You would possibly need to take into consideration:

• Manufacturers that you just already know and love. Maybe there’s a services or products you’re continually recommending or a model that basically resonates along with your values.
• Manufacturers that you just’ve seen publishing sponsored content material on different blogs in your area of interest. This can be a nice indication that they is likely to be up for purchasing a sponsored submit from you too.
• Manufacturers that you just’ve already interacted with on social media—maybe you tagged them in a product overview, for example, which the model’s account then favored or commented on.
• Manufacturers that appear like an incredible match on your target market: maybe a number of of your readers have talked about their new merchandise, for example.
• Manufacturers which have marketed in your weblog previously, both by a direct relationship or by a program like Adsense.

While you strategy a model, preserve your message easy and to the purpose. Allow them to know what you may provide, give them some primary and important particulars about your viewers, and briefly allow them to know the value.

Step 5: Deciding Whether or not to Settle for or Reject a Model

Nice information—a model needs to publish a submit in your weblog! The difficulty is, they’re a small firm that you just’ve by no means heard of earlier than, and also you’re unsure whether or not to just accept their submit or not.

In the end, it’s your weblog and fully as much as you what you publish there. If you wish to preserve the belief and loyalty of your readers, nonetheless, you do want to think twice about what posts you’ll settle for.

You’ll need to weigh up:

• The standard of the submit. If the model has produced it, then it might not be such sturdy content material as you’d usually need to publish. You’ll be able to at all times ask to remodel their submit to make it match up along with your common weblog content material: most manufacturers shall be completely pleased with this, as long as their hyperlinks and product mentions stay within the submit.
• The model’s repute. In the event you’ve not heard of them earlier than, try on-line opinions. You don’t need to inadvertently promote a model with a repute for shoddy merchandise or horrible customer support.
• How a lot they’re prepared to pay. If a model is providing a decrease fee than you need to cost, then chances are you’ll must resolve whether or not you’d fairly have the cash … or maintain out for a unique provide.

Determining how a lot to cost for a sponsored submit may be difficult. You don’t need to go away cash on the desk … however you additionally don’t need to set your charges so excessive that manufacturers merely aren’t .

Your Minimal Base Price

When deciding in your base fee, you’ll need to contemplate:

• Your site visitors. In the event you get 100,000 readers a month, you would cost $500+ per sponsored weblog submit. In case your site visitors isn’t so spectacular, I’d counsel a minimal of $50 for a sponsored submit. Some massive blogs cost $1,000 and even significantly extra.
• Your time. Is the advertiser supplying a well-written, ready-to-publish submit full with nice photographs that you just want to repeat into WordPress? Or are you going to want to do some work to get the piece prepared (and even write it your self)? You’ll must issue this in.

Let’s say you resolve on a base fee of $100 per sponsored submit, on the premise that the advertiser writes the submit and also you provide a picture plus some enhancing to ensure it’s in keeping with your weblog’s voice and model.

Add-Ons to Your Minimal Price

You would possibly properly present extras, like social media posts, electronic mail adverts, and extra on your sponsors. You could possibly provide these as additions to your base fee (e.g. an additional $100 for five social media posts, with particular hashtags) or you would provide you with a full sponsorship bundle that features issues like advert house in your sidebar.

While you’re getting began with sponsored posts, you’ll probably need to experiment a bit along with your fee. In the event you’re getting plenty of curiosity, strive rising your fee. If nobody needs to purchase a sponsored submit, scale back it a bit.

I consider that sponsored content material is greatest—for you, on your readers, and on your sponsor—if you write it your self.

That’s as a result of you know your weblog’s viewers higher than anybody. You recognize what kind of content material they’re used to, you recognize what you’ve already coated, and you recognize which posts have gone down greatest with them previously.

While you’re creating sponsored weblog content material, you’ll need to remember:

• Your sponsor’s requests or necessities. Clearly, you’ll want to incorporate the particular hyperlink(s) they ask for. They could additionally need you to explain sure elements of their product. Or they is likely to be completely happy so that you can merely write no matter you need, as long as it’s optimistic.
• All the same old greatest practices of writing great blog posts. Your sponsored submit ought to match as much as the usual of all the opposite prime quality content material in your weblog. Don’t rush one thing on the market simply to get your sponsorship charge.
• Whether or not your readers want any further context. In the event you’ve by no means printed a sponsored submit earlier than, for example, you would possibly need to embody a short rationalization (e.g. “I’m partnering with a few of my favourite corporations and types who’re serving to pay this weblog’s working prices.”)
• The timescales concerned. Your sponsor will normally need to approve your submit earlier than it’s printed … and relying on their timescales, that might take a minimum of a number of days, doubtlessly longer. This implies chances are you’ll must plan forward greater than you usually would.

If you wish to preserve your sponsored content material constant, you would possibly need to produce a easy blog post template for you (or the sponsor’s content material creators) to make use of when producing the content material.

While you publish sponsored content material, it’s best to at all times:

• Make it clear who the writer is (if it isn’t you). You could possibly create an account for every sponsor in your weblog, or you would create a common “Weblog Sponsor” account that you just use for all of your sponsored content material.
• Disclose that the submit is sponsored. Many blogs will use a “Sponsored” class for sponsored posts, however you must also have a disclaimer within the submit itself. This usually goes on the prime of the submit. You could possibly say one thing like, “This submit was sponsored by [company name] however all opinions expressed are my very own” or “This can be a submit from our accomplice [company name].” In case your submit additionally consists of affiliate hyperlinks, or should you acquired a free product, it’s best to disclose that too, beneath FTC guidelines.

Extra typically, you’ll need to contemplate how greatest to make use of sponsored content material in your weblog with out it detracting out of your readers’ expertise. That may imply working a restricted variety of sponsored posts (e.g. one or two sponsored slots per 30 days) and having excessive requirements for the standard and relevance of sponsored items.

Different (Comparable) Monetization Choices for Your Weblog

Sponsored content material is only one solution to make money blogging—and it might not be the right method for you. A few nice alternate options are to monetize by internet online affiliate marketing or by promoting your personal product (or service).

Affiliate Advertising and marketing

Internet affiliate marketing means selling a services or products from another person and incomes fee on any gross sales that they make because of this.

You’ll be able to turn into an affiliate for all kinds of merchandise—like cameras, books, homewares, pet tools, child gear, and far far more! You may also promote companies and software program, like website hosting.

In the event you’d prefer to know extra, try my full information to affiliate marketing and my record of the best affiliate programs for bloggers.

Promoting Your Personal Merchandise or Companies

Desire to not promote different corporations? Then how about promoting your personal merchandise (or companies) to your readers?

You’ll be able to promote something you may think about: common choices with bloggers are digital merchandise like ebooks, printables, and on-line programs. In case your weblog has a eager following, you may additionally be capable of become profitable promoting “swag” along with your emblem on it.

Bodily merchandise may be trickier: for a cautionary story on that, try the unhappy story of my college entrepreneurship fail, the iStash. However they’re additionally an possibility, particularly should you can create one thing cheaply or on-demand, so that you don’t lose cash on unsold stock.

Begin Making Cash With Sponsored Posts

Sponsored posts can usher in income for small blogs in addition to massive ones, and it’s by no means too quickly to start out occupied with the potential for sponsorship.

Some niches do are inclined to have extra sponsors than others, so should you’re significantly eager on monetizing by sponsored posts, you’ll need to consider carefully about your running a blog area of interest. Lifestyle-related blogs—resembling journey, magnificence, well being & health, and parenting—are all good choices.

To verify whether or not a distinct segment has the potential to do properly from sponsored posts, check out giant blogs in that area of interest and see in the event that they’re publishing sponsored content material. If not, strive my record of profitable blog niches that can assist you slim down your concepts.

Need My Free Weblog Enterprise Plan Template?

Seize my free weblog marketing strategy template in each Google Doc and PDF format (that’s helped me construct a six-figure weblog) and attain 500,000+ month-to-month readers at this time.