Commercial
Though the eCommerce area of interest is reasonably aggressive, campaigns executed with precision can convey headspinning outcomes. And on this case examine, we’ll uncover how one company turned PropellerAds’ Push visitors and dynamic CPA bidding right into a constant revenue engine.
The outcomes had been $833,000 in gross sales, tens of thousands and thousands of impressions, and a systemized scaling technique that constantly delivered 20-30% ROI, with peaks of over 225% ROI in a single month. How did they do it? Let’s discover out.
Background: How the Campaigns Have been Set Up
Earlier than diving into the numbers, let’s look at a few of the foundations that made these campaigns work:
- Conversion kind: sale (purchases counted as conversions);
- Payout mannequin: commission-based with new customers triggering larger payouts.
- Monitoring: S2S postback integration with affiliate portals and API sync.
- Postback setup: dynamic CPA mannequin utilizing the ‘worth’ parameter. This allowed the system to assign correct payouts to every conversion and modify bids mechanically.
- Most important visitors format: PropellerAds Push notifications, which delivered the very best mixture of quantity and conversion high quality. Later, the crew additionally explored Survey Exit and In-Web page Push to diversify visitors.
This strong technical background gave the campaigns flexibility and scalability, making real-time optimization doable.
Marketing campaign Lifecycle: From Launch to Scaling
The media shopping for crew has two initiatives – a fast-fashion retailer and a worldwide market – every adopted a structured lifecycle prompt by PropellerAds account strategist Sotos Charalambous:
- Heat-up (pre-launch): campaigns had been launched not less than per week earlier than seasonal occasions (Singles’ Day, Ramadan, or Black Friday). This warm-up interval helped algorithms collect early information earlier than peak demand.
- Testing part (days 1-7): intensive A/B testing of GEOs, creatives, advert codecs, and touchdown pages. Conversion delays of 4-5 days had been frequent, so persistence was key earlier than making selections.
- Scaling part (days 8-20): Gradual price range will increase on campaigns that confirmed promising early ROI. Optimization on this stage was gentle however constant (you’ll discover the small print under).
- Ongoing optimization (steady):
The crew excluded underperforming zoneIDs each two weeks and eliminated sources with excessive order cancellation charges.
As their account strategist, Sotos Charalambous, put it:
“It’s not plug-and-play. The primary few days are nearly watching. Day 8 to twenty – that’s when issues actually transfer.”
Case A: World Market Marketing campaign
This marketing campaign promoted a big worldwide on-line market, identified for its large product catalog, sturdy cell adoption, and flash offers. The viewers was primarily price-sensitive cell customers in rising markets.
Key Outcomes
- Period: 1+ yr
- Complete Gross sales: $833K
- Complete Spend: $687K
- ROI (common): 21.22%
- Prime Advert Format: Push
- Prime GEOs: MX, FR, ES, IL, IT, CL, DE, BR, SA, KR, CO, PE, GH, NL
- Platform: Android, matching the person base’s purchasing habits.
Month-to-month Efficiency (Case A)
| Month | Advertiser Income | ROI |
| Might 2025 | $81,855.12 | 16.67% |
| Apr 2025 | $98,898.88 | 225.34% |
| Mar 2025 | $119,044.47 | 12.18% |
| Feb 2025 | $96,181.66 | 25.95% |
| Jan 2025 | $94,185.61 | 17.02% |
| Dec 2024 | $79,962.51 | 24.78% |
| Nov 2024 | $44,592.91 | 3.05% |
| Oct 2024 | $39,545.49 | 36.72% |
| Sep 2024 | $42,605.72 | 46.54% |
| Aug 2024 | $33,151.50 | 27.31% |
| Jul 2024 | $27,301.00 | 108.48% |
| Jun 2024 | $23,492.40 | 88.72% |
| Might 2024 | $19,217.00 | 143.85% |
| Apr 2024 | $14,173.80 | 119.45% |
| Mar 2024 | $11,232.57 | 83.53% |
| Feb 2024 | $5,179.46 | -15.64% |
| Jan 2024 | $756.12 | -82.01% |
| Dec 2023 | $1,606.54 | 14,665.99% |
| Nov 2023 | $255.38 | -79.68% |
| TOTAL | $833,238.14 | 21.22% |
Highlights
- April 2025: 225% ROI ($98K income from $30K spend).
- July 2024: 108% ROI – a breakthrough month exhibiting potential to double returns.
- December 2024: $80K income with 25% ROI, boosted by vacation purchasing.
Case B: Quick-Style Platform
This marketing campaign targeted on a mobile-first fast-fashion retailer, in style amongst Gen Z and millennials. The model leveraged influencer buzz, seasonal drops, and trend-driven gross sales to keep up momentum.
Key Outcomes
- Period: 4-5 months
- Complete Conversions: 292,150
- Complete Spend: $836K
- Common ROI: 39.7%
- Advert Codecs: In-Web page Push (iOS), Push, Survey Exit
- Prime GEOs: Tier-1 Western nations
- Platform: largely iOS, with larger CRs in premium markets.
Month-to-month Efficiency (Case B)
| Month | Impressions | Conversions | CR | Spend |
| Jul 2025 | 85,249 | 55,412 | 0.65 | $147,303 |
| Jun 2025 | 147,627 | 88,576 | 0.60 | $237,422 |
| Might 2025 | 96,129 | 91,323 | 0.95 | $232,130 |
| Apr 2025 | 82,627 | 57,839 | 0.07 | $135,674 |
Optimization Ways That Drove Outcomes
These optimization strikes had been utilized to each campaigns described above, whereas PropellerAds account strategist insists that they can be utilized for many of the eCommerce campaigns:
ZoneID blacklisting
- Underperforming zones with low CRs or excessive cancellations had been eliminated each two weeks.
- Information-driven selections preserved marketing campaign profitability.
Dynamic CPA bidding
- Bids adjusted in actual time based mostly on payout worth (worth= parameter).
- Ensured high-commission conversions justified larger spend.
Development-driven launches
- Campaigns synced with purchasing occasions: Black Friday, Singles’ Day, Ramadan, and many others.
- The nice and cozy-up interval helped algorithms adapt earlier than peak demand.
Touchdown Web page Testing
As an alternative of betting on one funnel, a number of sorts touchdown pages had been rotated to seek out the profitable ones:
- Default product pages
- Seasonal gross sales pages
- Trending collections
This strategy recognized regional winners and optimized CR per gadget and market.
Viewers Segmentation
Android: Larger efficiency in LATAM, Asia, and Japanese Europe (budget-friendly buyers).
iOS: Stronger CR in Tier-1 GEOs (premium consumers), works with In-Web page Push.
Marketing campaign setups tailored per GEO with tailor-made bids, creatives, and touchdown pages.
Bonus Insights
Additionally, PropellerAds account strategist shared some helpful insights for everybody working with eCommerce vertical:
- Use gamification loops: eCommerce platforms more and more reward repeat engagement with reductions, factors, or bonus credit – mirroring apps like Temu.
- Influencer leverage: influencer buzz typically primes customers, making efficiency advertisements simpler. Combining influencer-driven demand with paid visitors creates compounding development.
See additionally:
Conclusion
Even in a crowded eCommerce house, good monitoring, dynamic CPA bidding, and structured optimization can unlock constant development.
These two instances show that success closely is dependent upon:
- Clear visitors via zone-level administration;
- Dynamic changes by conversion worth;
- And tailoring setups per gadget and GEO conduct.
Wish to replicate outcomes like this? With PropellerAds advert codecs and optimization cycles, eCommerce scaling is completely inside attain! Join now!
Commercial
